Sometimes the golden betting slip isn’t for you, but for those that you love – at least that’s the message in this whimsical and eclectic dreams and football themed campaign called ‘The Mama’ for French betting brand Winamax. Rolled out in June to leverage spiking summer soccer interest, the hero spot starts with two… Continue reading Winamax Launch Eclectically Thrilling Willy Wonka Style Spot Where A Sports Better Pays Off Debts To His Mama
Tag: Gambling
Peter Crouch Takes To The Soccer Streets In Paddy Power’s Euro 2020 ‘Switch For Better’ Campaign
Regular Paddy Power pitchman and former player Peter Crouch fronts the betting brand’s Euro 2020 ‘Switch For Better’ spot which fronts its tournament-linked campaign created by agency VCCP which showcases how much there is to be gained by switching. Crouch joins a cast of fans and colourful characters in the TV commercial which sees… Continue reading Peter Crouch Takes To The Soccer Streets In Paddy Power’s Euro 2020 ‘Switch For Better’ Campaign
Paddy Power Leverages Euro 2020 Via England Saving Irish Football #SaveOurGame Initiative
Launched by a full-page ad in the Irish Times which coloured one corner of the Emerald Isle in the familiar English combination of red and white, the start of June saw Paddy Power roll out a controversial campaign in Ireland leveraging UEFA Euro 2020 and based on the idea that bookie will donate money to… Continue reading Paddy Power Leverages Euro 2020 Via England Saving Irish Football #SaveOurGame Initiative
Coral’s Integrated ‘Make Every Matchday Matter’ Campaign Rewards Loyalty Throughout Euro 2020
At the start of June, UK bookie Coral launched its UEFA Euro 2020 cross-channel marketing campaign, ‘Matchday Rewards’, which spanned TV, radio, print and digital content and which seeks to reward customer loyalty throughout the Euro 2020 tournament. Created by agency BBH, the campaign was spearheaded by a hero 30-second spot and by an… Continue reading Coral’s Integrated ‘Make Every Matchday Matter’ Campaign Rewards Loyalty Throughout Euro 2020
William Hill Celebrates Passion For Sport Via ‘Let The Good Times Roll’ Campaign
Global betting firm William Hill launched an upbeat new master brand relaunch debuting to leverage spiking sporting interest around the UEFA Champions League Final and ahead of the UEFA Euro 2020 kick-off which celebrates a shared passion for sport and heralds the return of the public to major sports events. Positive in tone as… Continue reading William Hill Celebrates Passion For Sport Via ‘Let The Good Times Roll’ Campaign
Drummers & Livestream Song Add Tension To Ladbrokes ‘This Time We Play Together’ Euro ’20 Ad
A 100-strong drummer chorus echo the nation’s heartbeat for a fictional penalty kick in Ladbrokes’ epic commercial spearheading its UEFA Euro 2020 campaign developed in harness with new lead creative agency Neverland. The integrated campaign is led by a hero television ad and supported by multiple cross-channel activations including online video and social, radio,… Continue reading Drummers & Livestream Song Add Tension To Ladbrokes ‘This Time We Play Together’ Euro ’20 Ad
Sponsor Sportsbet.io Follows Southampton Virtual Experience With Arsenal AR Matchday Programme
On 3 April Arsenal FC official betting sponsor Sportsbet.io launched the club’s first fully virtual, augmented reality match day programme to bring the matchday magazine experience into fans’ living rooms. The initiative, which was developed in harness with sports, entertainment and PR agency Fuse, was designed for tablet on which the user can trigger… Continue reading Sponsor Sportsbet.io Follows Southampton Virtual Experience With Arsenal AR Matchday Programme
Captain Morgan Partners With FanDuel For ‘Soccer Pick ‘Em’ Soccer Betting Contest
Late April saw Captain Morgan team up with gaming site FanDuel for an MLS/CPL betting contest which offers players cash rewards for making winning picks on professional soccer games. The ‘Captain Morgan Soccer Pick ‘Em’ contest runs every Saturday and on other match days throughout the regular season and postseason for both the Major… Continue reading Captain Morgan Partners With FanDuel For ‘Soccer Pick ‘Em’ Soccer Betting Contest
Sportsbet Leverages new Season Kick-Off Via Annual ‘AFL Call Centre’ Campaign
Sportsbet promotes and previews the new AFL season via the fourth instalment of its annual ‘AFL Call Centre’ campaign. Created in a collaboration between the bookie’s in-house marketing team and production agency Sherpa, the campaign calls upon all 18 clubs as fans ring the phone off the hook at the AFL Call Centre. The… Continue reading Sportsbet Leverages new Season Kick-Off Via Annual ‘AFL Call Centre’ Campaign
Sportsbet Previews Start Of New Aussie Rugby League Season Via Comic ‘NRL The Board Game’ Campaign
Sportsbet previewed the upcoming NRL season through the perspective of playing ‘NRL The Board Game’ in another cheeky campaign collaboration with production agency Sherpa. The comic campaign, launched on 10 March, is based around the idea that no team is safe from the brand’s honest assessment of the chances of all NRL 16 –… Continue reading Sportsbet Previews Start Of New Aussie Rugby League Season Via Comic ‘NRL The Board Game’ Campaign
Ladbrokes ‘However You Pick Them / Swipe Right’ Campaign Celebrates Cheltenham Festival
A comic, multi-platform campaign from UK bookmaker Ladbrokes launched on 8 March to drive awareness of and buzz ahead of the 2021 Cheltenham Festival by celebrating how people from all walks of life pick their horses for the races. The campaign, created by agency BBH, seeks to reminds the UK public that however they… Continue reading Ladbrokes ‘However You Pick Them / Swipe Right’ Campaign Celebrates Cheltenham Festival
Sportsbet Brings Back AU ‘Elite Average Games’ Led by Wheelie Bin Sprint Champ Gary Flynn Spot
Sportsbet’s latest Australian campaign features Aussie larrikin and Wheelie Bin Sprint Champion Gary Flynn introducing the integrated ‘Elite Average Games (EAG)’ marketing initiative. Building on last year’s comic commercials and again featuring the voices of sports broadcaster James Brayshaw and comedian Nick Cody, this year’s EAGs include Paper Toss, Rhythmic Spillnastics, Beach Shade Wrestling,… Continue reading Sportsbet Brings Back AU ‘Elite Average Games’ Led by Wheelie Bin Sprint Champ Gary Flynn Spot
