Mid February saw official London 2012 automotive partner BMW roll out two further elements of its Olympic activation programme. Firstly, the premium car maker has unveiled plans for a show room pavilion to be positioned at the heart of the Olympic Park on an elevated site above the Waterworks River, between the Olympic Stadium… Continue reading BMW Presents Performance Shorts & Floating Pavilion
Tag: Experiential
McLaren Drivers Star In Vodafone VIP Viral Campaign
Vodafone continues to promote its VIP early tickets loyalty programme through its Vodafone McLaren F1 sponsorship rights with humorous comedy double act web films starring drivers Jenson Button & Lewis Hamilton. The latest online viral features the two world champion racers pitch up early, very early if the snow on the ground is… Continue reading McLaren Drivers Star In Vodafone VIP Viral Campaign
Corona Ready To Serve App Game Promotes ATP Final
Corona is stepping up its ATP World Tour sponsorship activation with the release of a free tennis mobile app. Launched to boost brand and sponsorship awareness in the build up to the culmination of the tennis season at the ATP World Tour Finals tournament in London’s O2 later in November, the app is being… Continue reading Corona Ready To Serve App Game Promotes ATP Final
Trident’s ‘Cabin Tracking’ Turns Moves Into Sounds
2011 saw some sponsors experiment with other uses innovative uses for tracking technologies. In tandem with its smile-led photo tagging initiative at Rock In Rio, confectionery brand Trident also experimented with data tracking to engage with music fans at the festival. Part of Trident’s suite of rights activation was the Trident Cabin (powered by YouTube). This… Continue reading Trident’s ‘Cabin Tracking’ Turns Moves Into Sounds
RWC 2011 ‘REAL New Zealand Festival’
The six-week 2011 Rugby World Cup was the biggest event ever held in New Zealand and the country and presented the country’s tourist body (as with all host nations) a unique opportunity to raise New Zealand’s profile on the global stage. Tourism New Zealand (TNZ) developed a multi-faceted campaign with an objective to ensure… Continue reading RWC 2011 ‘REAL New Zealand Festival’
NatWest’s Secret Cricketer Helps Win Back Pride
A great example of a rounded sponsorship commitment to both the professional and the amateur sides of a sport comes from NatWest’s cricket investment. From a heritage of backing test and country cricket, right through to its CricketForce amateur and grass roots initiative, the brand has a long and deeply embedded role in supporting English cricket. A fine example… Continue reading NatWest’s Secret Cricketer Helps Win Back Pride
Emirates ‘Flagbearer’ Part Of Integrated RWC Campaign
The first winner of the Emirates Rugby World Cup ‘Flagbearer’ competition was announced in early September. South Africa fans, 6-year-old Kirstin Engelmann and her dad Rainer, won the competition and headed to the tournament on-board the airline’s Rugby World Cup-liveried A380. The airline’s sponsorship livery was first unveiled on an Airbus A380-800. As… Continue reading Emirates ‘Flagbearer’ Part Of Integrated RWC Campaign
Pernod Absinthe & Rebel Dining’s Green Hour
Legendary French spirit Pernod Absinthe has collaborated The Rebel Dining Society on The Green Hour – a set of 10 brand backed dining experiences accompanied by Absinthe cocktails. The two businesses partnered on five secret events in 2010 and the Pernod spirit brand has again linked with the self styled ‘notorious’ London dining club… Continue reading Pernod Absinthe & Rebel Dining’s Green Hour
Jacob’s Creek Boosts Wimbledon Sponsorship Awareness
Jacob’s Creek once again partnered with the All England Club as the official wine of Wimbledon and the brand is investing heavily in marketing activity to drive consumer awareness of its sponsorship. Jacob’s Creek has a raft of activity planned including consumer events, on-pack promotions, in-bar entertainment and experiential activity. The brand has also teamed… Continue reading Jacob’s Creek Boosts Wimbledon Sponsorship Awareness
Ford’s Champions League Festival ‘Focus Cam’
A UEFA partner since 1992, Ford used the 2011 Champions League final primarily to promote the new Focus. While it ran an integrated campaign, overall it took a distinctly social media-led approach. Alongside more vanilla campaign elements – such as pitch side billboards, official courtesy cars and a tweaked version of its global… Continue reading Ford’s Champions League Festival ‘Focus Cam’
MAG & Brother Back Halle’s Adopt-A-Player CSR Scheme
In 2011 Manchester Airports Group (MAG) worked closely with the local Hallé Orchestra and venue Bridgewater Hall on the Halle ‘Adopt a player’ programme. This education initiative enables children, mainly from inner-city primary schools, to attend a Hallé concert at The Bridgewater Hall and to take part in a creative music project connected to… Continue reading MAG & Brother Back Halle’s Adopt-A-Player CSR Scheme
