Ahead of the start of England’s summer of test cricket, ECB official title sponsor LV= rolled out a new integrated activation platform called ‘In With Heart’ which forms a brand tribute to the entire game of cricket – at all levels and in all formats. The campaign brings together stars of the men’s, women’s… Continue reading ECB & LV= Launch ‘In With Heart’ With Hero Ad, Ticket Contest, Tour & Grassroots Programme
Tag: ECB
ECB’s The Hundred Launches Online Store With New Era Cap Collection Campaign
The last day of March saw the England & Wales Cricket Board (ECB)’s new ‘The Hundred’ tournament continue its preparations for its delayed inaugural season with the launch of a new online store spearheaded by a cap collection by new partner New Era. The digital shop opened with a collection of caps designed by… Continue reading ECB’s The Hundred Launches Online Store With New Era Cap Collection Campaign
ECB Launch Children’s Dynamos Cricket Programme Via Zoom, App & Social Spot Digital-First Campaign To Drive Registrations
On 23 March the England And Wales Cricket Board (ECB) launched its annual campaign to drive registrations for its Dynamos Cricket programme: an initiative aimed at engaging 8 to 11-year-olds. The 2021 digital-first campaign is led by a suite of social media assets which seek to boost programme registrations as the governing body seeks… Continue reading ECB Launch Children’s Dynamos Cricket Programme Via Zoom, App & Social Spot Digital-First Campaign To Drive Registrations
England T20 Cricket Stars Support UK NHS Vaccination Roll-Out Via Q&A Video
England’s Deputy Chief Medical Officer Professor Jonathan Van-Tam linked up with stars of the England men’s cricket team and with the ECB’s Chief Medical Officer Professor Nick Peirce for a Zoom discussion about the Covid-19 vaccine in a campaign promoting the UK’s vaccine roll-out programme and to tackle vaccine misinformation. Built around a video… Continue reading England T20 Cricket Stars Support UK NHS Vaccination Roll-Out Via Q&A Video
LV=GI Expands ECB #Funds4Runs Into Test & County Championship Title Sponsorship
On 12 January the England and Wales Cricket Board (ECB) announced an extension of its partnership with LV=General Insurance (LV=GI) which sees the insurer become the ECB’s long-term Official Title Partner of Men’s and Women’s Test Cricket and of the Men’s County Championship. The new tie-up will run until the end of 2023 and will… Continue reading LV=GI Expands ECB #Funds4Runs Into Test & County Championship Title Sponsorship
ECB’s ‘Through This Test’ Campaign Praising The Cricket Community’s Response To The Pandemic
The England and Wales Cricket Board (ECB) launched a nationwide campaign on 21 May called ‘Together Through This Test’ which aims to showcase all the work by the cricket community in response to the COVID-19 pandemic. The campaign highlights how cricket staff, volunteers and players from the elite professional game to grassroots and village… Continue reading ECB’s ‘Through This Test’ Campaign Praising The Cricket Community’s Response To The Pandemic
Jofra Archer Fronts ‘My First Shirt’ Natwest Campaign To Leverage New Zealand Test Series
Launched on 18 November, with the team’s winter tour to New Zealand under way, The England Cricket Board (ECB) primary team sponsor Natwest launch a fresh campaign leveraging the start of the away test series against New Zealand and fronted by English cricket’s newest super star Jofra Archer. ‘My First Shirt’ takes the England… Continue reading Jofra Archer Fronts ‘My First Shirt’ Natwest Campaign To Leverage New Zealand Test Series
The Ashes 2019: Activative’s Top 20 Most Memorable Ashes Activations, Ambushes & Ads
Ashes fervour is sure to maintain melodrama of this crazy summer. A tied World Cup final decided by Super Overs followed by 85 all out against Ireland and a bacon-saving final innings demolition might have raised cricket’s profile in England and left the public hungry for more. And now sport’s oldest rivalry –… Continue reading The Ashes 2019: Activative’s Top 20 Most Memorable Ashes Activations, Ambushes & Ads
ECB Sponsor Natwest Uses CGI To Pit ‘Freddie V Freddie’ Prior To World Cup Final & Ashes ‘Pick-up & Play’ Simulator Experience
Launched to leverage the tail end of the ICC Cricket World Cup and ahead of the summer’s Ashes series, the England Cricket Board (ECB) primary team sponsor Natwest launched a social media film called ‘Freddie v Freddie’. Starring one of the most iconic figures in English cricket, Andrew ‘Freddie’ Flintoff, the spot uses clever… Continue reading ECB Sponsor Natwest Uses CGI To Pit ‘Freddie V Freddie’ Prior To World Cup Final & Ashes ‘Pick-up & Play’ Simulator Experience
New Balance’s ’92 Retro Kit Campaign Urges ECB Cricketers To ‘Make Your Mark’ At 2019 World Cup
Leveraging the England and Wales Cricket Board’s ODI kit reveal event and channelling the spirit of the 1992 kit (which carried England to the final of the ICC Cricket World Cup), the team’s official kit sponsor launched an integrated #MakeYourMark created to appeal to a young and dynamic audience. The activation, which launched a… Continue reading New Balance’s ’92 Retro Kit Campaign Urges ECB Cricketers To ‘Make Your Mark’ At 2019 World Cup
ECB’s World Cup ‘Express Yourself’ Campaign Aims To Inspire 16 To 24-Year-Olds To Take Up the Sport
The England and Wales Cricket Board (ECB) launched a multi-platform campaign, called ‘Express Yourself, a week ahead of the start of the ICC Cricket World Cup that focuses on ‘excitement’ of cricket and aimed at attracting younger fans to the sport. The ECB is looking to the long-term health of the game so the… Continue reading ECB’s World Cup ‘Express Yourself’ Campaign Aims To Inspire 16 To 24-Year-Olds To Take Up the Sport
ECB Wine Sponsor Hardy’s New Campaign Celebrates Cricket’s Quirks Prior To England v India Series
Hardys, the Official Wine of the England and Wales Cricket Board (ECB), has linked up with England fast bowler Stuart Broad and News Quiz host Miles Jupp for a campaign that celebrates one of the quirkiest sports events in UK calendar – the Bramble Bank Match – to explore the eclectic, unique ways cricket can… Continue reading ECB Wine Sponsor Hardy’s New Campaign Celebrates Cricket’s Quirks Prior To England v India Series
