In the pre-Ashes build-up during late June and early July Buxton Mineral Water partnered with NewsCorp-owned newspapers The Times and The Australian to launch the first ever joint Anglo-Australian campaign of its type – titled ‘Who’s Got The Bottle’. Buxton, the England and Wales Cricket Board’s official water supplier, is running a parallel paper… Continue reading Buxton’s Anglo-Australian NewsCorp Ashes Activation
Tag: ECB
Captains Front Wolf Blass Sky Sports Ashes Alliance
With so much of the first Ashes test media coverage focusing on the decision-making of the two captains (particularly around their use of the DRS review system), it seems that Wolf Blass’ decision to place the key decisions made by captains at the heart of its Sky Sports Ashes media partnership is an insightful and… Continue reading Captains Front Wolf Blass Sky Sports Ashes Alliance
ECB’s ‘#RiseForEngland’ Web App + Joint ACB ‘FanFaceOff’
Late June saw the England and Wales Cricket Board (ECB) has rolled out a new campaign based around social media activity and statistics called ‘#RiseForEngland’. Launched in the late June build up to this summer’s Ashes test series against Australia, the ECB’s web application revolves around social media statistical comparisons by aggregating web activity… Continue reading ECB’s ‘#RiseForEngland’ Web App + Joint ACB ‘FanFaceOff’
