The US mobile telecoms giant is running a fresh campaign promoting its new (30% extra) data plan spearheaded by NBA super star LeBron James and supported by singer/actr5ess Selena Gomez, kids TV show characters from Yo Gabba Gabba and singer Enrique Iglesias. The July campaign is led by TV commercials, additional video content and… Continue reading Verizon ‘Not Studying With LeBron James’ Leads New Video Entertainment Focused Data Campaign
Tag: Data
IBM’s Multi-faceted Data Work Enhances Roland Garros On-Site & At-Home Fan Experience
IBM kicked off its French Open activation in late May with a ‘Road To Roland Garros’ spot following a branded tennis ball bounce through the streets of Paris en route to the second Grand Slam tournament of 2016. The film was amplified on IBM social sites such as Twitter, NYC to Paris,… Continue reading IBM’s Multi-faceted Data Work Enhances Roland Garros On-Site & At-Home Fan Experience
LG’s NCAA March Madness ‘Do Game Day Right’ Campaign Focuses On Team Colours
Now in its seventh year as a corporate partner, LG’s umbrella objective for its 2016 multi-strand March Madness ‘Do Game Day Right’ initiative is to ensure fans have ‘the ultimate tournament game day experience’ and one key strand of its 2016 activity focused on team (and product) colours. The brand linked up with ‘official… Continue reading LG’s NCAA March Madness ‘Do Game Day Right’ Campaign Focuses On Team Colours
IBM’s US Open ’Slamtracker’ Evolves Data-Led Tennis Fan Experience
IBM’s ‘Slamtracker’ continues to play a major role at this year’s US Open (as it has at all the Grand Slam tournaments in 2015), but while the engine behind the data collation and delivery is essentially the same, the way it is customised to suit various experiences and different consumers is evolving. As well… Continue reading IBM’s US Open ’Slamtracker’ Evolves Data-Led Tennis Fan Experience
IBM’s Australian Open Social Leaderboard/CrowdTracker
IBM, the Australian Open’s Official Technology Partner, not only provides match score statistics but also collates a huge spectrum of tournament data which it serves up to officials and fans in a variety of formats and notable stat-led activation strands from 2015 included its ‘Social Leaderboard’ and ‘CrowdTracker’. The approach runs under the brand… Continue reading IBM’s Australian Open Social Leaderboard/CrowdTracker
EMC’s Lotus F1 Truck Jump Viral Redefines Records
EMC activates its Lotus F1 partnership in spectacular style with a world record truck jump stunt that turned into a viral sensation Stunt driver Mike Ryan planned the epic action and drove the truck off a ramp and over fellow stunt driver Martin Ivanov speeding underneath the lorry in a Lotus F1 race car.… Continue reading EMC’s Lotus F1 Truck Jump Viral Redefines Records
IBM’s US Open Tennis Data Creates ‘Sessions’ Music
During the US Open, James Murphy, the former frontman of electronic dance-punk band LCD Soundsystem, teamed up with IBM for a special ‘US Open Sessions’ music/data project. The initiative took IBM data from the tennis tournament and transformed this into electro tunes. This innovative approach to Open orchestration, saw the musician work with… Continue reading IBM’s US Open Tennis Data Creates ‘Sessions’ Music
Skoda 10-Yr TdF Sponsorship Without A Single Breakdown
2013 is the car brand’s record 10th year as the main sponsor of Tour de France and in a decade as official support vehicle there has not been a single Skoda breakdown on the Tour. This impressive factoid lies at the heart of the car brand’s multi-market 2013 Tour de France TV spot which… Continue reading Skoda 10-Yr TdF Sponsorship Without A Single Breakdown
