Tag: Confectionary

Coors Light Seeks To Calm NCAA March Madness Stress With Beer-Flavored Lollipops

Coors Light seeks to bring some ‘chill’ to college basketball craziness with beer-flavoured ‘Chillollipops’ in a semi-serious social experiment to test the effectiveness of sucking on a lollipop for stressed-out sports fans whilst marketing to hoops fans.   To celebrate NCAA March Madness, Coors Light introduced a new, beer-flavoured lollipop called ‘Chillollipops’ which the brand… Continue reading Coors Light Seeks To Calm NCAA March Madness Stress With Beer-Flavored Lollipops

NFL Candy Bar Snickers Crowns Winner As Football Fans Celebrate ‘Rookie Mistakes’

Ever since the start of the NFL season back in September 2021, Snickers has been encouraging and incentivising football fans to socially share moments when they’ve messed up in parallel with pro player mistakes and, on at the start of February (ahead of the season-ending Super Bowl), the chocolate bar finally crowned the ‘SNICKERS Rookie… Continue reading NFL Candy Bar Snickers Crowns Winner As Football Fans Celebrate ‘Rookie Mistakes’

Cadbury India Reimagines 90s Ad Into Contemporary Cricket Spot Championing Women’s Cricket

Cadbury updated its 1993 Indian ‘Cadbury Cricket’ advert for a gender-reversed 2021 commercial called #GoodLuckGirls celebrating female cricketers and promoting Dairy Milk.   Working with agency Ogilvy India, the Mondelez-owned brand reimagined one of the most famous Indian ads (in which a girl dances on a cricket pitch to celebrate her boyfriend’s century) for a… Continue reading Cadbury India Reimagines 90s Ad Into Contemporary Cricket Spot Championing Women’s Cricket

Clif Kid Teams Up With Skateboard Star Sky Brown For ‘Sky’s The Limit’ AR Student Encouragement Initiative

On 9 September Clif Kid, the Clif Bar owned food brand, aimed to engage younger consumers and inspire confidence in kids with a back-to-school campaign fronted by 13-year-old professional skateboarder Sky Brown.   The Team GB Olympic medallist fronts a mobile augmented reality experience which enables children to wear Sky Brown’s own helmet in photographs… Continue reading Clif Kid Teams Up With Skateboard Star Sky Brown For ‘Sky’s The Limit’ AR Student Encouragement Initiative

Snickers Aims To Get NFL Fans Candid Via Campaign Celebrating ‘Rookie Mistakes’

Snickers, the chocolate bar owned by NFL sponsor Mars Wrigley, launched a new US campaign at the start of September to leverage the start of the NFL 2021/22 season which encourages football fans to share moments when they’ve messed up and made mistakes.   Launched on 9 September, 24 hours ahead of the season opener,… Continue reading Snickers Aims To Get NFL Fans Candid Via Campaign Celebrating ‘Rookie Mistakes’

Reese’s Twitter-Based #SaltyReeses Conversations & Sweepstakes Leverage NCAA March Madness

The Hershey’s brand Reese’s is leveraging NCAA March Madness by helping out fans who are feeling ‘salty’ about tournament match outcomes in a Twitter based engagement campaign that includes a sweepstakes strand.   Reese’s marketing team is generating Twitter conversations around the 2021 men’s division one college hoops tournament through a campaign that began at tip… Continue reading Reese’s Twitter-Based #SaltyReeses Conversations & Sweepstakes Leverage NCAA March Madness

Liverpool FC Manager Jürgen Klopp Fronts Snickers’ ‘3-5-2’ UK TV Campaign

Late February was a painful time for fans of Liverpool FC and they were unlikely to have been too cheered up by the latest European ad for Snickers featuring the club’s manager Jürgen Klopp.   The tongue in cheek commercial launched on 22 February and ran whilst the club was enduring worst home league run… Continue reading Liverpool FC Manager Jürgen Klopp Fronts Snickers’ ‘3-5-2’ UK TV Campaign

NASCAR & Joe Gibbs Racing Ask If Kyle Busch Can Count Skittles Faster Than Kid Reporter?

A new activation by NASCAR sponsor Skittles saw the confectionary company’s kid reporter Lacey Caroline square off against driver Kyle Busch to see who can count the most Skittles in 30 seconds in a campaign called ‘NASCAR Candy Challenge’.   The social spot launched on both the team and the brand’s social channels on 4… Continue reading NASCAR & Joe Gibbs Racing Ask If Kyle Busch Can Count Skittles Faster Than Kid Reporter?

ROM Chocolate Offers (Spoof) Rescue Sports Sponsorships For Major 2020 Cancelled Events

A Romanian chocolate brand, ROM Chocolate, launched a new campaign in September based around offering to sponsor some of the world’s major international cancelled events such as UEFA Euro 2020 and Wimbledon.   ROM Chocolate, an iconic local brand wrapped in the colours of the national flag which launched back in 1964, is a relatively… Continue reading ROM Chocolate Offers (Spoof) Rescue Sports Sponsorships For Major 2020 Cancelled Events

Donate Your Words – Cadbury/Mondelez & Manchester United

To kick-off its new partnership with Manchester in February 2020, Mondelēz International brand Cadbury launched a second wave of its ongoing ‘Donate Your Words’ campaign (in harness with Age UK) – dedicated to tackling the problem of loneliness amongst the elderly – through an on-pitch event and via supporting video and PR content to raise… Continue reading Donate Your Words – Cadbury/Mondelez & Manchester United

Man United & New Partner Cadbury Team Up With Age UK To Raise Awareness Of Loneliness

Late February saw Manchester United and new sponsor Cadbury team up with Age UK to promote the confectionary brand’s ongoing ‘Donate Your Words’ campaign through a cause initiative which highlights the issue of old age loneliness in Britain.   The idea is to boost awareness of the issue of loneliness which affects hundreds of thousands… Continue reading Man United & New Partner Cadbury Team Up With Age UK To Raise Awareness Of Loneliness