As part of Twix’s new ‘Happy Together’ big idea – which aims to encourage people to down tools, relax with a cup of tea and enjoy the chocolate bar – Twix became the sponsor of Absolute Radio’s weekday afternoon show. Airing between 1pm – 5pm, the afternoon ‘Tea With Twix’ show aimed to amplify… Continue reading Twix & Absolute Radio Happy Together At Tea
Tag: Confectionary
Nestle Drumstick Family-Led MiLB Sponsorship
Forget about the top tier, Nestle has signed a sponsorship deal with Minor League baseball (MiLB) and will initially activate its rights through a range of events including hosting Nestle Drumstick Family Days at ballparks around the USA. A family-centric strategy lies behind the new partnership and the brand will focus on engaging parents… Continue reading Nestle Drumstick Family-Led MiLB Sponsorship
