Streaming platform DIRECTV GO sought to highlight the problem of pirated Pay-Tv in Brazil and disrupt the illegal sports streaming ecosystem through an initiative called ‘The Pirate Match’: a live-streamed football match where everything was fake. The project saw DIRECTV GO team up with agency Mirium Brazil in a direct response to the fact… Continue reading DIRECTV Go In Brazil Broadcasts Fake UEFA Champions League ‘Pirate Match’
Tag: Brazil
Surfing Champ Gabriel Medina Wakens Water God In Tokyo 2020 Linked Bradesco Bank Brazilian Ad
Leveraging spiking surfing interest around its Olympic debut at Tokyo 2020, two-time world champion Gabriel Medina and brand ambassador fronted a spectacular new 3D video led campaign for Brazilian bank Bradesco in which he meets the god of the sea Poseidon. Medina has been a brand ambassador for the bank since 2019 and the… Continue reading Surfing Champ Gabriel Medina Wakens Water God In Tokyo 2020 Linked Bradesco Bank Brazilian Ad
Skateboard Star Rayssa Real Stars In Nike’s ‘New Fairies’ To Inspire A Young Generation
To celebrate the Olympic debut (and silver medal) of Brazilian skateboarder and brand ambassador Rayssa Real, late July saw Nike release a 90-second spot called ‘New Fairies’. Blending street skateboarding footage of 13-year-old star wearing fair wings with an animated, Disney-style cartoon aesthetic, the spot launched in the last week of July immediately prior… Continue reading Skateboard Star Rayssa Real Stars In Nike’s ‘New Fairies’ To Inspire A Young Generation
World’s Worst Soccer Team Ibis Sports Club Stars In Betsson’s Brazilian Campaign
Betsson’s June 2021 football-themed comic campaign leveraging spiking soccer interest around the Copa America and Euro 2020 is fronted by the self-styled world’s worst soccer team – Brazil’s Ibis Sports Club – and promoting its new fantasy Betsson FC game. Ibis Sport Club, a football club from Paulista (in Pernambuco state) has a long… Continue reading World’s Worst Soccer Team Ibis Sports Club Stars In Betsson’s Brazilian Campaign
Brazilian TV Network Band’s Action Fuelled Spot Shows Formula 1 at its Finest
Brazilian TV network Band launched the second spot in its Formula One (F1) on 12 May promoting its new status as the country’s official race series broadcaster. The promo, titled #OnlyBandShows, was created by agency FCB Brasil and the video shines the sporting spotlight beyond race winners and podium celebrations and explores other stories… Continue reading Brazilian TV Network Band’s Action Fuelled Spot Shows Formula 1 at its Finest
Brazil’s Band Network Celebrates F1’s Greatest Stories Via Historic Moments Spot, Social Series & New Visual Identity
Band Networks (Bandeirantes), which acquired the rights to broadcast Formula One (F1) in Brazil for the 2021 season, launched a promotional campaign which showcased historic moments from the world’s most popular auto racing series alongside a new telecast visual identity which blends striking imagery with a minimalist visual language. The campaign, which was conceived… Continue reading Brazil’s Band Network Celebrates F1’s Greatest Stories Via Historic Moments Spot, Social Series & New Visual Identity
Puma & Palmeiras ‘Wherever It Is Green’ Kit Launch Campaign Builds Passion Beyond The Pitch
Puma’s new 2021 season Palmeiras home and away shirt marketing campaign, called ‘Wherever It Is Green, We Live’, speaks of the strong sense of belonging and of the value of club communities that unites soccer fans. The launch work sets out to portray the essence and passion of Palmeiras football fans: one of Brazil’s… Continue reading Puma & Palmeiras ‘Wherever It Is Green’ Kit Launch Campaign Builds Passion Beyond The Pitch
Uni-Sport ‘Perfect Legs’ Print Ad Trio Links Varicose Veins To Exercise & To Sneakers
Late December saw a striking print based advertising campaign from Uni-Sport led by a creative execution which sees varicose veins transformed into maps and then invites and encourages people to reach the ‘Perfect Legs’ destination through physical exercise. The campaign consisted of a trio of print ads each focusing on a specific form of… Continue reading Uni-Sport ‘Perfect Legs’ Print Ad Trio Links Varicose Veins To Exercise & To Sneakers
Nike Brazil ‘The Awakening Of Dance’ Campaign Celebrates Black Women, Movement & Sport
Nike simultaneously celebrated the power of dance and the enduring strength of black women through a new spot which uses striking choreography to tell a story of birth, connection, roots, protection, recognition and awakening. The Brazilian-originated campaign, created by agency AKQA SP and Think Eva, is called ‘The Awakening in Dance: An Experience in… Continue reading Nike Brazil ‘The Awakening Of Dance’ Campaign Celebrates Black Women, Movement & Sport
Budweiser Responds To Fan Requests With Brazilian NBA Finals Campaign Returning Pets To Their Home Thrones
As sport’s most exciting finals returned and fans in Brazil got back on their sofas to watch the Lakers take on the Heat on the TV, pets across the country who had become used to having the sofa all to themselves during quarantine were relegated back to the floor again. Losing the prized spot of… Continue reading Budweiser Responds To Fan Requests With Brazilian NBA Finals Campaign Returning Pets To Their Home Thrones
Ford EcoSport’s Product-Led Sao Paulo ‘Surf Tag’ Solves Brazilian Urban Surfer Challenges
Sao Paulo holds a record for being the city without any beaches that has the most surfers in the world: there are 150,000 surfers who have to take to the road and head to the coast in order to surf. That drive can be arduous. It’s not just checking the weather, leaving at dawn,… Continue reading Ford EcoSport’s Product-Led Sao Paulo ‘Surf Tag’ Solves Brazilian Urban Surfer Challenges
Brahma ‘Pay-Per-Beer’ Sees Brazil Soccer Supporters To Order (& Receive) Beer Via Their Pay-TV Screens.
Brazilians, as every sports marketer knows, love football and soccer supporters know that watching football and drinking beer go together like strawberries and cream But what happens when you settle down at home to watch your team and realise that you don’t have any beer in your fridge? Based on the knowledge that… Continue reading Brahma ‘Pay-Per-Beer’ Sees Brazil Soccer Supporters To Order (& Receive) Beer Via Their Pay-TV Screens.
