Who hasn’t wondered quite what it would be like to be on a stage in front of a huge audience? And what might that be like in this new performance era of hi-tech innovation? These thoughts lay at the core of Brazilian agency Tudo’s work for financial brand Itaú’s Rock In Rio activation.… Continue reading Brazilian Bank Itaú’s Rock In Rio Interactive Experiences
Tag: Brazil
Brazil Campaigns Hijacked By World Cup Street Protest
Slogans from current marketing campaigns – from brands such as Fiat and Johnnie Walker – have been incorporated into the street demonstrations in major cities in Brazil. Whilst the unrest originally began as a protest against public transport price rises, but blew up into a more broad-based social equality and anti-corruption protest leveraging FIFA’s… Continue reading Brazil Campaigns Hijacked By World Cup Street Protest
Skol’s Pre World Cup Rio ‘Love/Care’ CSR Movement
Brazilian beer brand aims to improve Rio de Janeiro’s beaches prior to World Cup 2014. Brazilian light beer Skol 360° has partnered with the NGO Movimento Rio Eu Amo Eu Cuido (translated as the ‘I love, I care Rio Movement’) to help improve the famous beaches of Rio de Janeiro. The brand is… Continue reading Skol’s Pre World Cup Rio ‘Love/Care’ CSR Movement
Sport Club Recife Immortal Fans Donor CSR Campaign
Sport Club Recife is known for having some of the most passionate fans in Brazil. They are fans from birth to death. Ogilvy Brazil pushed their passion further as no other football team has done before, by creating a new kind of fan: the Immortal Fans. Their hearts, eyes, lungs… could keep… Continue reading Sport Club Recife Immortal Fans Donor CSR Campaign
Jack Daniel’s Crowd-Funded Brazilian Birthday Concerts
To celebrate the brand’s 162 anniversary, Jack Daniel’s is rolling out a series of crowd-funded gigs in Brazil. This crowd-funded initiative, in which Mr Jack himself was purportedly the first fan to sign up and bank roll 50% of the cost of the concerts ($72,000), sees the brand launch a joint initiative with crowd-funding music… Continue reading Jack Daniel’s Crowd-Funded Brazilian Birthday Concerts
Brazilian Soccer Club’s CSR Blood Donation Kit Scheme
The beautiful game, it seems, is in the blood of most Brazilians, but Vitoria FC has launched a new campaign to see if its fans are willing to give their red stuff away. The Serie B team, founded in 1899 in the north east of the country, has linked with the Brazilian Health… Continue reading Brazilian Soccer Club’s CSR Blood Donation Kit Scheme
Skol/Google’s Digital Cyber Carnival Collaboration
Brazilian beer brand has linked with search giant Google to spread and share the experience of Carnival across the digital space as well as in the physical world. The brand’s collaborated on broadcasting the Salvador Carnival across social network Google+, YouTube and on Orkut, as well as on both iPhone and Android smartphones.… Continue reading Skol/Google’s Digital Cyber Carnival Collaboration
Trident’s ‘Cabin Tracking’ Turns Moves Into Sounds
2011 saw some sponsors experiment with other uses innovative uses for tracking technologies. In tandem with its smile-led photo tagging initiative at Rock In Rio, confectionery brand Trident also experimented with data tracking to engage with music fans at the festival. Part of Trident’s suite of rights activation was the Trident Cabin (powered by YouTube). This… Continue reading Trident’s ‘Cabin Tracking’ Turns Moves Into Sounds
Trident Tags Crowd Smiles At Rock In Rio Festival
Rock In Rio, which many argue holds the record for the largest music festival in the world (with an audience of 1.5 million people for its first incarnation), is sponsored by chewing gum brand Trident who introduced smile photo tagging at the 2011 event. Sharing some facets with Orange’s 201 Glastonbury photo tagging project,… Continue reading Trident Tags Crowd Smiles At Rock In Rio Festival
Penalty’s ‘Shirt, Facebook & App’ Anti-Racist Campaign
Brazilian sportswear brand Penalty – which is both a sponsor and kit supplier to leading Rio de Janeiro team Vasco Da Gama – has unveiled a third kit for the new season which bears a powerful anti-racist message and a handprint. The kit and its message leverages the team’s history. Back in 1923,… Continue reading Penalty’s ‘Shirt, Facebook & App’ Anti-Racist Campaign
