Cryptocurrency exchange Crypto.com, which recently penned a patch partnership with the NBA’s Philadelphia 76ers, teamed up with the team’s super star Joel Embiid to front a US ad campaign called ‘Bravery Is A Process’ which leverages spiking hoops interest around the NBA Playoffs. The Cameroonian centre fronted a subtly branded 30-second spot which sees… Continue reading Crypto.com Pairs Up With 76ers’ Joel Embiid For ‘Bravery Is A Process’ NBA Playoffs Campaign
Tag: Wieden+Kennedy
Nike ‘Play New’ Encourages Trying New Sports (Even If You Suck At Them)
A new digital campaign from Nike called ‘Play New’ – which spans video, Snapchat and TikTok – celebrates play over competition and the freedom of not getting it right on the first try by encouraging viewers to try new sports – even if, at first, they suck at them. The creative, which will run… Continue reading Nike ‘Play New’ Encourages Trying New Sports (Even If You Suck At Them)
Nike Inspires The Comeback With LeBron & A-List Ambassador Led ‘Never Too Far Down’ Film
“We are never too far down to come back” – that’s the key copy line in Wieden + Kennedy’s latest Nike spot in its evolving ‘You Can’t Stop Us’ campaign. The new film challenges and inspires athletes, sports fans and all humankind to get ready for their own comeback story. As lockdowns around… Continue reading Nike Inspires The Comeback With LeBron & A-List Ambassador Led ‘Never Too Far Down’ Film
Nike’s ‘You Can’t Stop Us’ Salutes Those Staying Active In Lockdown Via Home Workout Montage
Self-shot home workout footage anchors the latest phase of Nike’s ‘Play For The World’ coronavirus response ad campaign. Based on the insight that while staying fit at home is a challenge, staying motivated can be an even tougher prospect, Nike’s latest 60-second spot salutes those overcoming the obstacles. ‘You Can’t Stop Us’, developed… Continue reading Nike’s ‘You Can’t Stop Us’ Salutes Those Staying Active In Lockdown Via Home Workout Montage
Nike Launch Global Campaign Encouraging Athletes To Stay Inside Called ‘Play Inside’
Nike has released a global cause campaign to promote the need for social distancing during the Covid-19 crisis and to inspire and encourage all athletes to understand and stick to the guidance. The initiative, developed with longimte creative agency Wieden+Kennedy, aims to encourage quarantining and social distancing during the coronavirus pandemic. Taking a… Continue reading Nike Launch Global Campaign Encouraging Athletes To Stay Inside Called ‘Play Inside’
Nike Marks Memorial Service Via Text-Only ‘Mamba Forever’ Kobe Bryant Digital Video Tribute
Nike, in harness with long-time agency of record W+K, offered its own tribute to its former athlete ambassador with a simple, touching text-only social video. The two minute spot, called ‘Mamba Forever’ (in reference to Bryant’s nickname which reflected his on court attitude), consists of a simple black screen with white text on the… Continue reading Nike Marks Memorial Service Via Text-Only ‘Mamba Forever’ Kobe Bryant Digital Video Tribute
Nike Adds New Town To Its Global City Strategy Via #SportChangesEverything Chicago-Style
A sub-campaign within Nike’s ongoing ‘Sport Changes Everything’ changing communities through sport initiative, Chicago-Style focuses on showing off the city’s unique sports personalities, values and sense of style The city’s famous blue collar, hard-nosed attitude and its distinct culture feature in a multi-platform campaign which sets out to explore and showcase what makes Chicago… Continue reading Nike Adds New Town To Its Global City Strategy Via #SportChangesEverything Chicago-Style
Williams Fronts Nike Female-Focused ‘Dream Crazier’ Ad Launched In The Academy Awards
Serena Williams narrates a Nike commercial launched during the 2019 Oscars and aimed at celebrating ‘crazy’ female athletes. Nike’s ‘Dream Crazier’ showcases the sportswear behemoth’s perspective on female athletes in a follow-up to its ongoing ‘Dream Crazy’ initiative (which launched last year to celebrate the 30th anniversary of the brand’s legendary ‘Just Do It’… Continue reading Williams Fronts Nike Female-Focused ‘Dream Crazier’ Ad Launched In The Academy Awards
Nike Launches New Global/Local ‘Make The World Listen’ Women’s Rallying Cry Campaign
Early September saw Nike launch a blended sport and entertainment campaign that acts as a rallying cry to women – challenging them to ‘make the world listen’. The hero spot, directed by Coralie Fargeat, features an impressive team of female sports stars from its athlete and entertainer ambassador stable from around the world –… Continue reading Nike Launches New Global/Local ‘Make The World Listen’ Women’s Rallying Cry Campaign
Nike’s ‘Juntas Imparables / Together Unstoppable’ Six-Week, App-Led Mexican Team Sports Challenge
A striking new Nike campaign in Mexico, called ‘Juntas Imparables/Together Unstoppable’, aims to boost physical activity by recruiting women to team up and participate in a six-week, app-based sports challenge. This parallel marketing campaign and brand event aim to unite the strength, confidence and passion of all Mexican women in order to demonstrate how… Continue reading Nike’s ‘Juntas Imparables / Together Unstoppable’ Six-Week, App-Led Mexican Team Sports Challenge
Powerade Extends ‘That’s Some Kind Of Power’ Big Idea With Customisable Sports Sympathy Cards
Powerade USA extended its ongoing ‘That’s Some Kind Of Power’ campaign with a new phase revolving around the release of a customisable set of ‘sympathy cards’ for sportspeople to apologise to their rivals and teammates for their own dynamic playmaking. The physical, digital and social creative is hubbed around a ‘sorry’ microsite at https://sorry.powerade.com/… Continue reading Powerade Extends ‘That’s Some Kind Of Power’ Big Idea With Customisable Sports Sympathy Cards
Integrated Nike Australia ‘No Turning Back’ Aims To Inspire Youth & Reawaken Love For Sport
Mid June sees Nike Australia team up with a set of athlete ambassadors to launch a new brand campaign revolving around ‘No Turning Back’ moments in sport. Developed in harness with long-term creative agency partner Wieden+Kennedy (Portland), the initiative is a call to arms to reawaken young Aussies and inspire them to celebrate the… Continue reading Integrated Nike Australia ‘No Turning Back’ Aims To Inspire Youth & Reawaken Love For Sport
