Tag: Social Video

Reynolds & McElhenney Comic Spot Introduces HP As Wrexham AFC Tech Partner

Promoting Wrexham AFC’s new partnership with global technology company HP Inc, club co-chairs Rob McElhenney and Ryan Reynolds fronted a new ‘Up(grade) The Town’ campaign.   First posted on their personal social feeds and then running across the newly promoted League Two club’s own digital channels and HP’s platforms, the launch activation kicked off with… Continue reading Reynolds & McElhenney Comic Spot Introduces HP As Wrexham AFC Tech Partner

Sports Direct ‘Fast & Slow’ Podcast series Inspires Muslims To Train Safely During Ramadan

Sports Direct teamed up with creative agency The Romans to launch a campaign led by a podcast series titled ‘Fast And Slow’ aimed at encouraging Muslims to exercise safely during Ramadan.   The audio series, which was hosted by British Olympic Taekwondo medal winner and 2020 Tokyo Olympics pundit Lutalo Muhammad, set out to address… Continue reading Sports Direct ‘Fast & Slow’ Podcast series Inspires Muslims To Train Safely During Ramadan

UEFA Partner TikTok Leverages Euro 2022 By Extending Its #SwipeOutHate Initiative

TikTok, an official sponsor of UEFA Euro 2022, linked up with influencers, pundits and creators to produce a series of social videos themed around #SwipeOutHate which aims to combat negativity around the tournament.   TikTok teamed up with BBC presenter and former England right back Alex Scott (@alexscott), current Lioness stars Mary Earps (@1maryearps) and… Continue reading UEFA Partner TikTok Leverages Euro 2022 By Extending Its #SwipeOutHate Initiative

Gatorade TikTok Tryouts CGC Campaign Invites Video Applications To Join Brand’s #SocialSquad

Gatorade has teamed up with TikTok and a team of athlete ambassadors to promote its ‘Gatorade Tryouts’ initiative which is inviting consumers to apply to join the sports drink brand’s first ever official social squad: which it describes as a brand-backed group of athletes who flex their talents in the game and on social.  … Continue reading Gatorade TikTok Tryouts CGC Campaign Invites Video Applications To Join Brand’s #SocialSquad

Man City Sponsor Xylem Fights Against Water Via Epic & Poignant ‘The End of Football’ Film

Released to mark World Conservation Day, ‘The End of Football’ is a short film by water tech company Xylem which leverages its Manchester City partnership to educate football fans about the serious and growing water challenges facing our planet.   Territory: UK   Agency: Brave     Objective:   The brief to creative agency Brave… Continue reading Man City Sponsor Xylem Fights Against Water Via Epic & Poignant ‘The End of Football’ Film

Bet365 Australia Gets Behind The Scenes With Die Hard AFL ‘Fans Make The Game’ 3-Part Social Series

22 June saw Bet 365 Australia launch a three-part social series called ‘The Fans Make The Game’ which leverages the AFL’s return and drives league-linked betting by bringing to life the fanatical fans of three AFL teams: Richmond Tigers, the Western Bulldogs and the Greater Western Sydney Giants.   Hosted by comedian Danny McGinlay, the… Continue reading Bet365 Australia Gets Behind The Scenes With Die Hard AFL ‘Fans Make The Game’ 3-Part Social Series

York Athletics MFG Launches ‘Worth The Fight’ Movement With Work Led By Aly Raisman

Summer 2019 saw YORK Athletics Launch a new campaign, called ‘Worth the Fight’, which was fronted by world champion gymnast and athlete ambassador Aly Raisman and which aims to celebrate the spirit of the everyday fighter   The campaign, created in harness with agency Gyk Antler, sees Raisman join a 16-strong line-up of YORK brand… Continue reading York Athletics MFG Launches ‘Worth The Fight’ Movement With Work Led By Aly Raisman

Carolina Panthers Unveil Season Schedule Via Amazing Ode To Old School Video Games

To promote the NFL 2019-20 season schedule, the Carolina Panthers released a digital/social video showcasing its season match-ups in the form of an homage to video games of old (and a few newer ones too).     While NFL teams don’t know their exact schedules until shortly before the dates are revealed, they do know… Continue reading Carolina Panthers Unveil Season Schedule Via Amazing Ode To Old School Video Games

The FA Picks Young Supporters To Announce England’s FIFA World Cup Squad Via Social Video

A month ahead of Russia 2018, the Football Association announced England’s FIFA World Cup team through some of the country’s most passionate young fans.   As well as the usual press conference and linked media and PR work fronted by men’s team manager Garath Southgate flanked by several suits, the FA simultaneously rolled out a… Continue reading The FA Picks Young Supporters To Announce England’s FIFA World Cup Squad Via Social Video

Team Canada Unveils Bold, Values Based #BeOlympic Brand Platform Ahead Of 2018 Winter Olympics

Launched two weeks ahead of the PyeongChang 2018 opening ceremony, the Canadian Olympic Committee (COC) rolled out a fresh brand platform highlighting Canadian values called ‘Be Olympic’.   The #TeamCanada campaign, launched on 23 January, celebrates the country’s Winter Olympians, highlights their shared values and challenges all Canadians to consider just what it means to… Continue reading Team Canada Unveils Bold, Values Based #BeOlympic Brand Platform Ahead Of 2018 Winter Olympics

#ChampionsSofa Sees Sony Activate UEFA Champions League (& BT Sport) Via Fan Reaction Social Video

Sony raised European football fan engagement and boosted the profile of its Xperia smartphone brand through its UEFA Champions League 2016 sponsorship and connected BT Sport broadcast sponsorship with fan focused, supporter live match reaction video content campaign – a Googlebox style initiative called #ChampionsSofa – running primarily on Twitter.   Territory: Global   Agency:… Continue reading #ChampionsSofa Sees Sony Activate UEFA Champions League (& BT Sport) Via Fan Reaction Social Video