In 2022, UCI World Tour outfit Team Jumbo-Visma (TJV) and its apparel and equipment supplier AGU were challenged by cycling’s governing body and race owner/organiser The Amaury Sport Organisation (ASO) to modify the design of the team’s official race kit for the Tour de France due to its similarity with event’s iconic CG leader’s yellow jersey… Continue reading The Masterpiece (Dutch Masters Jersey) – AGU & Team Jumbo Visma
Tag: Shirt Launch
LFP & LICRA Launch Jersey-based ‘Football Against Racism & Anti-Semitism #Report!’ Campaign
LFP and the LICRA launched a new jersey in March to spearhead their joint CSR nationwide campaign against racism and antisemitism in French football The ‘Football Contre Le Racisme Et L’Antisémitisme’ project was a joint venture between LFP (the Professional Football League in France which governs Ligue 1 Uber Eats and Ligue 2 BKT)… Continue reading LFP & LICRA Launch Jersey-based ‘Football Against Racism & Anti-Semitism #Report!’ Campaign
ASICS Unveils New Wallabies Jersey Via ‘Bound Forever By Gold’ Campaign
On 1 July, a week ahead of the start of the three-game Wallabies E Toro rugby union series against France, Rugby Australia kit partner ASICS launched the new Wallabies jersey for the 2021 season through a campaign called ‘Bound Forever By Gold’. The marketing emphasises that the jersey means so much more than just the… Continue reading ASICS Unveils New Wallabies Jersey Via ‘Bound Forever By Gold’ Campaign
Chelsea FC & COPA90 Arts & Culture Collaboration ‘Chelsea Creates’ Leverages London Footie Fixtures
The ‘Chelsea Creates’ collaboration between Chelsea FC and COPA90 celebrating and championing some of London’s brightest emerging creative talent culminated on 12 May with the club’s final London Premier League fixture against Arsenal FC. The seven-part creative series, which kicked off in late February and through to May 20201 was showcased via and amplified… Continue reading Chelsea FC & COPA90 Arts & Culture Collaboration ‘Chelsea Creates’ Leverages London Footie Fixtures
Puma & Palmeiras ‘Wherever It Is Green’ Kit Launch Campaign Builds Passion Beyond The Pitch
Puma’s new 2021 season Palmeiras home and away shirt marketing campaign, called ‘Wherever It Is Green, We Live’, speaks of the strong sense of belonging and of the value of club communities that unites soccer fans. The launch work sets out to portray the essence and passion of Palmeiras football fans: one of Brazil’s… Continue reading Puma & Palmeiras ‘Wherever It Is Green’ Kit Launch Campaign Builds Passion Beyond The Pitch
New Identity, Kit & Car For Rebranded AG2R Citroën Cycling Team Unveiled After Auto Sponsorship
In late December 2020 the AG2R Citroën cycling team unveiled its new brand identity, colours and new jersey for the 2021 season created by the Elodie Boyer Conseil agency and promoted through a video, social and PR campaign. Following its recent sponsorship tie-up with Citroën, which will run until 2025, the Vincent Lavenu led AG2R… Continue reading New Identity, Kit & Car For Rebranded AG2R Citroën Cycling Team Unveiled After Auto Sponsorship
TikTok & Kappa’s Team Tundra Partnerships Unveiled Via Kit Reveal Campaign
10 October saw EA FIFA 21 eSports Team Tundra roll out a launch campaign promoting its new kit in tandem with a pair of new commercial partners in TikTok and Kappa. Italian sportswear brand Kappa, as the team’s new technical partner and official kit supplier, produced the new apparel which all carries new shirt… Continue reading TikTok & Kappa’s Team Tundra Partnerships Unveiled Via Kit Reveal Campaign
No Fuss. Football As It Should Be – Nike & Vfl Bochum’s New Season Kit Launch Campaign
German second division football club VfL Bochum teamed up with kit partner Nike for an integrated campaign called ‘No Fuss. Football As It Should Be’ promoting its new 20/21 season ‘floodlight blue’ jerseys which led to tripling the previous season’s shirt sales and generating record revenue even without fans in the stadium or in the… Continue reading No Fuss. Football As It Should Be – Nike & Vfl Bochum’s New Season Kit Launch Campaign
Three’s Chelsea FC Shirt Sponsorship Led By Fan Virtual Jersey Launch In WhatsApp
Three’s debut campaign activating its new Chelsea FC shirt sponsorship was led by a virtual jersey launch in what agency Boys+Girls claimed was the world’s first AR shirt reveal. Developed in harness with the club, kit partner Nike and new Three agency Boys+Girls, the AR shirt launch marked the start of the telco’s club… Continue reading Three’s Chelsea FC Shirt Sponsorship Led By Fan Virtual Jersey Launch In WhatsApp
Saints Launch 2020/21 UA Strip Through Online Arcade Style Gaming ‘Defying The Odds’ Initiative
8 July saw Premier League side Southampton FC launch its new home kit for the 2020/21 season, created by supplier Under Armour, through a bespoke online and mobile game within which the visuals of the new shirt became unlockable for players/fans completing level three. The arcade style game, called ‘Defying The Odds Since 1885’,… Continue reading Saints Launch 2020/21 UA Strip Through Online Arcade Style Gaming ‘Defying The Odds’ Initiative
Red Star Creates Google Street View Look Book ‘Our Shirt. Our Hood’ Spearheads Shirt Launch
Where’s the best location for any football team to promote its new shirts? In the local neighbourhood where the team plays its home games and where the hard core fans live of course. This is the insight and truth around which French side Red Star FC created its 2019 new kit campaign. The… Continue reading Red Star Creates Google Street View Look Book ‘Our Shirt. Our Hood’ Spearheads Shirt Launch
Premiership Kick-Off Sees Adidas Expand ‘Fabric Of Football’ Docu-Series With Man Utd’s ‘Belief’
Adidas continues its three-part ‘Fabric of Football’ documentary-series exploring the core of some of its highest profile partner clubs with a new long form film focusing on Manchester United called ‘Belief’. Launched to leverage to the start of the 2019/20 Premier League, the documentary style video sees Adidas and Manchester United explore what makes… Continue reading Premiership Kick-Off Sees Adidas Expand ‘Fabric Of Football’ Docu-Series With Man Utd’s ‘Belief’
