Energy drink and lifestyle brand Red Bull linked up with its sister outfit Oracle Red Bull Racing for a multi-tiered, inventive hospitality activation at the 2023 British Grand Prix titled ‘Red Bull Pole Position’ The Austrian based drinks brand teamed up with full-service event company Creation to design and deliver an inventive hospitality activation… Continue reading Red Bull Leverages F1 Team & British Grand Prix Via ‘Red Bull Pole Position’ On-Site Experience
Tag: Red Bull
(Reserve) Racing Driver Daniel Ricciardo’s Insane ‘F1 v Outback: Great Aussie Road Trip’ Red Bull Film
Australian F1 racer Daniel Ricciardo, currently the reserve driver for the world champion Oracle Red Bull Racing Team, leveraged excitement around the 2023 Australian Grand Prix by fronting a short film for sponsor and soft drink brand Red Bull in which he drives a RB7 F1 car around iconic Australian scenes and landmarks from beaches and… Continue reading (Reserve) Racing Driver Daniel Ricciardo’s Insane ‘F1 v Outback: Great Aussie Road Trip’ Red Bull Film
Red Bull’s Epic ‘Life of Kai’ Digital Documentary Surfing Series Passes 2 Million YouTube Views
Red Bull’s inspiring and epic character-driven ‘Life of Kai: Season One’ online film series has broken the 3m views barrier: a major mark for the first season of the energy drink brand’s flagship surf series about iconic big-wave surfer Kai Lenny which has now notched up more than 3m views across its three episodes (as… Continue reading Red Bull’s Epic ‘Life of Kai’ Digital Documentary Surfing Series Passes 2 Million YouTube Views
Red Bull Racing Honda Launches ‘Leading The Charge’ Leadership Online Video Series
In September Red Bull Racing Honda launched ‘Leading The Charge’: a new video series which sees the team get under the skin of leaders in business, sport and beyond to bring to life what inspires them, what challenges them and what makes them tick. Hosted by team ambassador, presenter and former Formula One (F1)… Continue reading Red Bull Racing Honda Launches ‘Leading The Charge’ Leadership Online Video Series
Red Bull Teams Up With Freerunning Legend Petkuns To Create & Play A Giant ‘Human Pinball’ Machine
Mid-September saw Red Bull TV release a short film called ‘Human Pinball’ which features famous Latvian freerunner and Red Bull ‘Art of Motion’ champion Pasha Petkuns. The digital and social video showcases a huge freerunning ‘Human Pinball’ site built around a 16-meter high wall tilted at a 45-degree angle to create near-impossible angles for… Continue reading Red Bull Teams Up With Freerunning Legend Petkuns To Create & Play A Giant ‘Human Pinball’ Machine
Red Bull Launches ‘Trent Vision’ Documentary With Ambassador Trent Alexander-Arnold
A week ahead of the start of UEFA Euro 2020, Red Bull leveraged spiking interest in the tournament through its endorser tie-up with England and Liverpool full back Trent Alexander-Arnold via a feature-length documentary titled ‘Trent Vision’ linked to a limited edition can promotion and a training-inspired gaming strand. Over the last six months… Continue reading Red Bull Launches ‘Trent Vision’ Documentary With Ambassador Trent Alexander-Arnold
Red Bull Launches ‘What Does It Take’ Podcast Series Hosted By BMX Star Matthias Dandois
Red Bull has launched a new 10-part ‘What Does It Take’ podcast series hosted by BMX star and eight times Flatland World Champion Matthias Dandois who interviews fellow Red Bull athletes and extreme sports stars from around the world which a focus on finding out not only what it takes to get to the top,… Continue reading Red Bull Launches ‘What Does It Take’ Podcast Series Hosted By BMX Star Matthias Dandois
Epic Red Bull/TCP Film Tells Tale Of Influencer Hoang Le Giang Seven Summit Challenge
Red Bull’s epic new cinematic film called ‘Charge Ahead Into Your Dream’ is a piece of creative content marketing telling Hoang Le Giang’s story of conquering personal challenges as he tackles the world’s highest and toughest summits. A dramatic allegorical story from the energy drink owner TCP features a young man’s passion for climbing… Continue reading Epic Red Bull/TCP Film Tells Tale Of Influencer Hoang Le Giang Seven Summit Challenge
Red Bull & Greg Maddux Prank Chris Bryant In Spring Training ‘Sound Guy’ Viral
Reigning MLB Most Valuable Player gets pranked by Hall Of Famer Greg Maddux in a Red Bull stunt that leverages the start of baseball Spring Training and its endorser deal with the Chicago Cubs third baseman. Four-time Cy Young Award winning pitcher Maddux catches the 2016 World Series winner off guard as he steps… Continue reading Red Bull & Greg Maddux Prank Chris Bryant In Spring Training ‘Sound Guy’ Viral
King Of Content Red Bull Racing Leverages US Grand Prix With Long Form ‘F1 Pit Stop’ Documentary
Launched to leverage interest around the US Grand Prix, 19 October saw Red Bull F1 launch a pit-stop led content marketing campaign spearheaded by a flagship documentary on Red Bull TV called ‘The History of the Pit Stop: Gone in 2 Seconds’. The timing of the initiative roll-out also celebrated the team’s world record… Continue reading King Of Content Red Bull Racing Leverages US Grand Prix With Long Form ‘F1 Pit Stop’ Documentary
Red Bull F1 & Bath Rugby Face Off In An ‘Car’ Vs ‘Forwards’ Scrum Stunt
One F1 car took on a forward pack of eight rugby players in a scrum stunt to promote Bath Rugby’s new partnership with Red Bull. The face-off saw Red Bull Racing’s the double title-winning RB8 F1 car take on 900kg of human muscle at Bath’s Farleigh House training ground. Three-time grand prix winner… Continue reading Red Bull F1 & Bath Rugby Face Off In An ‘Car’ Vs ‘Forwards’ Scrum Stunt
Red Bull Bets ‘The Farm’ On Bryant As MLB Megastar
Baseball is searching for a new megastar and Red Bull might have just become the first brand to attach itself to the man some believe could replace the recently retired Derek Jeter as the MLB’s ace ambassador – Kris Bryant For technical contract-length reasons, rookie phenomenon Bryant actually began the 2015 season in Iowa’s… Continue reading Red Bull Bets ‘The Farm’ On Bryant As MLB Megastar
