Promoting Wrexham AFC’s new partnership with global technology company HP Inc, club co-chairs Rob McElhenney and Ryan Reynolds fronted a new ‘Up(grade) The Town’ campaign. First posted on their personal social feeds and then running across the newly promoted League Two club’s own digital channels and HP’s platforms, the launch activation kicked off with… Continue reading Reynolds & McElhenney Comic Spot Introduces HP As Wrexham AFC Tech Partner
Tag: Comedy
Roger Federer & Comic Trevor Noah Take ‘Grand Train Tour’ For Swiss Tourism
A Spring campaign called ‘The Grand Train Tour’ by Swiss Tourism saw the country’s tourist board again team up with Switzerland’s biggest sports star and tennis legend Roger Federer who is paired with South African comedian Trevor Noah and sent to explore the country’s picturesque landscape and promote tourist train travel. The tennis icon… Continue reading Roger Federer & Comic Trevor Noah Take ‘Grand Train Tour’ For Swiss Tourism
Paddy Power Spot Sees Arsenal Legends Prefer To Lose Title Than See A Smug Piers Morgan
Paddy Power continued its reputation as a controversial and irreverent sports marketers with a comic campaign focused on the battle for the Premier League (EPL) title based on the idea that Arsenal FC fans – represented by several club legends – would prefer Manchester City FC and not Arsenal not to win their first league… Continue reading Paddy Power Spot Sees Arsenal Legends Prefer To Lose Title Than See A Smug Piers Morgan
Paddy Power Leverages Transfer Window By Helping Jack Wilshere Find A Football Club
Out of work footballer Jack Wilshere – a former Arsenal star who also played at Bolton, West Ham and Bournemouth – teamed up with Paddy Power to front a tongue-in-cheek online video to let clubs know he is ‘fit, ready and available for offers’ in a bid to promote the brand by leveraging fan interest… Continue reading Paddy Power Leverages Transfer Window By Helping Jack Wilshere Find A Football Club
NFL Sponsor BABE Wine Launches Oddball Game Day Gadgets With Unnecessary Inventions
An early September marketing campaign from BABE Wine, leveraging its NFL sponsorship status and making the most of spoking football interest around the new season, is built around an eclectic set of strange gameday branded gadgets. The campaign from the Anheuser-Busch InBev wine brand was developed in harness with Unnecessary Inventions and the partnership produced… Continue reading NFL Sponsor BABE Wine Launches Oddball Game Day Gadgets With Unnecessary Inventions
Nova 91.9 Radio Station Djokovic Stunt Sees Adelaide Broadcaster Rebrand As ‘Novak 919’
On 20 January 2021, new Adelaide radio station Nova 91.9 presenters Ben Harvey and Liam Stapleton enacted a live tennis stunt outside of Novak Djokovic’s Adelaide hotel in a comic promotion which ended with the duo temporarily rebranding the radio station Novak 91.9. The background to the stunt was that the world’s top ranked… Continue reading Nova 91.9 Radio Station Djokovic Stunt Sees Adelaide Broadcaster Rebrand As ‘Novak 919’
Not Everyone Gets It – CRED & IPL 2020/BCCI
Indian credit card payment brand CRED, an official partner of 2020 Dream11 IPL, leveraged its rights through an integrated campaign led by a series of tongue-in-cheek TV and online ads starring iconic celebrities from the 90s to drive awareness and spread messaging about the importance of paying credit bills on time. Objectives Fintech CRED, founded… Continue reading Not Everyone Gets It – CRED & IPL 2020/BCCI
Match Day Mania – Swiggy & IPL 2020
Swiggy’s ‘Match Day Mania’ IPL 2020 activation spanned national and regional television channels, as well as digital and social with simple, humorous content reinforcing its brand benefits of convenience and simplicity and, due to Covid, emphasizing its commitment to serving safe and hygienic food to its customers. Objectives The IPL has long been a strong… Continue reading Match Day Mania – Swiggy & IPL 2020
Bet365 Australia Gets Behind The Scenes With Die Hard AFL ‘Fans Make The Game’ 3-Part Social Series
22 June saw Bet 365 Australia launch a three-part social series called ‘The Fans Make The Game’ which leverages the AFL’s return and drives league-linked betting by bringing to life the fanatical fans of three AFL teams: Richmond Tigers, the Western Bulldogs and the Greater Western Sydney Giants. Hosted by comedian Danny McGinlay, the… Continue reading Bet365 Australia Gets Behind The Scenes With Die Hard AFL ‘Fans Make The Game’ 3-Part Social Series
Uber Eats Australian Open Sequel Activation Stars Sharon Strzelecki & A Team Of Tennis Stars
As not everyone is able to see the world’s best tennis players live from inside the Rod Laver Arena, Uber Eats and creative agency Special Group created their own great moments which aim to reward those watching the tennis action at home with extra joy and entertainment. The comic activation saw Uber Eats team… Continue reading Uber Eats Australian Open Sequel Activation Stars Sharon Strzelecki & A Team Of Tennis Stars
Just Eat Releases BT Sport New Premier League Season ‘Bad Lipsync’ Idents
As the new Premier League season kicked off on 9 August, Just Eat rolled out its first wave of idents activating its new BT Sport sponsorship based around bad lip reading. This is Just Eat’s first ever BT Sport sponsorship tie up and the idea behind the creative series is to replace football commentary… Continue reading Just Eat Releases BT Sport New Premier League Season ‘Bad Lipsync’ Idents
Malkovich & Manning Star In CBS’ Striking Spoof Super Bowl LIII Introductory Teaser
The CBS introductory film, aired immediately ahead of the broadcaster’s Super Bowl LIII coverage, was both legitimately funny and a classic sports commercial as it poked fun at the clichéd, overly dramatic sports tease. Fronted by a classic odd couple in legendary NFL quarterback Peyton Manning and Oscar winning actor John Malkovich, the spot… Continue reading Malkovich & Manning Star In CBS’ Striking Spoof Super Bowl LIII Introductory Teaser
