The Disney owned Indian sports media giant Star Sports rolled out a promo for its coverage of the ICC Women’s T20 World Cup 2023 called ‘Her Story’ which pays tribute to those who have paved way for the current generation of female cricket heroes who are attempting to win the tournament for the first time.… Continue reading Star Sports ‘Her Story’ Promos ICC Women’s T20 World Cup 2023 & India’s Women’s Cricket Team
Tag: Broadcaster
WWE Star Priest Teams Up With Welsh Locals & BT Sport For Comic ‘Clash At The Castle’ Promos
UK Broadcaster BT Sport and World Wrestling Entertainment (WWE) star Damien Priest team up for a comic campaign called ‘The Homecoming’ to promote the end of summer WWE ‘Clash At The Castle’ event at The Principality Stadium in Cardiff on 3 September. The comic campaign, created by agency Saatchi & Saatchi (with media buying… Continue reading WWE Star Priest Teams Up With Welsh Locals & BT Sport For Comic ‘Clash At The Castle’ Promos
Fire Spurts As Dragons Fly Over Auckland’s Sky Stadium In Halftime At All Blacks vs Ireland
To celebrate the upcoming launch of the much anticipated Game of Thrones prequel ‘House of the Dragon’ huge shadows flew across the Auckland pitch accompanied by spine-tingling roars and spouts of flame during halftime in the rugby union game between the All Blacks and Ireland. The dramatic on-pitch stunt at Sky Stadium, which took… Continue reading Fire Spurts As Dragons Fly Over Auckland’s Sky Stadium In Halftime At All Blacks vs Ireland
Relationships Tested In ESPN’s Humorous ‘Only In Fantasy’ Football Spot Series
US sports broadcasting behemoth ESPN rolled out a summer ‘Only In Fantasy’ campaign featuring sledging and smack talk to promote its ESPN Fantasy Football platform through creative which tests relationships as well as sports knowledge. The live action campaign, which was developed in harness with agency Butler, Shine, Stern & Partners (BSSP), highlights the inherent… Continue reading Relationships Tested In ESPN’s Humorous ‘Only In Fantasy’ Football Spot Series
BBC ‘We Know Our Place’ Short Film Celebrates Women In Sport & Broadcaster’s Summer Of Female Sport
The BBC launched a short film in Mid-May called ‘We Know Our Place’ which celebrated women in sport, highlighting their commitment and skill and trailed the national broadcaster’s upcoming summer of women’s sport. The BBC Sport video challenges the out-of-date idea that ‘women should know their place’ and replaces it with the powerful, celebratory… Continue reading BBC ‘We Know Our Place’ Short Film Celebrates Women In Sport & Broadcaster’s Summer Of Female Sport
Sony Sports Network Teams Up With Smriti Mandhana To Serve Pankaj Tripathi ‘Non-Stop Cricket’
Sony Sports Network launched a new ‘Non-Stop Cricket’ campaign to promote its coverage of India’s favourite game through a trio of films featuring actor Pankaj Tripathi and Indian women’s team star Smriti Mandhana running across the sports networks television channels and social media platforms as well as amplification through the two stars’ own personal social… Continue reading Sony Sports Network Teams Up With Smriti Mandhana To Serve Pankaj Tripathi ‘Non-Stop Cricket’
Ja Morant Makes Cushy Fashion Statement in Latest Hulu ‘Sellouts’ Campaign Spot Called ‘Couchleisure’
Memphis Grizzlies star fronts a new Hulu commercial called ‘Couchleisure’ running under the brand’s long-running sports star fronted comic ‘Sellouts’ series. The fashion-themed commercial sees a relaxed Morant fail to even get off the sofa rather than ‘work it’ on the haute couture fashion runway. Indeed, the star NBA point guard rides a motorized… Continue reading Ja Morant Makes Cushy Fashion Statement in Latest Hulu ‘Sellouts’ Campaign Spot Called ‘Couchleisure’
Chicago Cubs’ Marquee Sports Network Wants Those Who Don’t Get It Yet To ‘Get It’
Marquee Sports Network, the official television network of the Chicago Cubs, extended its ‘We Get It’ campaign at the start of the 2022 Major League Baseball (MLB) season. ‘We Get All Of It’, which debuted at the start of last season, was created in harness with agency Quality Meats and for 2022 Marquee Sports… Continue reading Chicago Cubs’ Marquee Sports Network Wants Those Who Don’t Get It Yet To ‘Get It’
DirecTV Promotes MLB Via Ghostbusters-Inspired Campaign With Baseball Legends A-Rod, Ortiz, Griffey Jr & Johnson
Late April saw DirecTV roll out a new campaign starring a team of Major League Baseball (MLB) greats – A-Rod, David Ortiz, Ken Griffey Jr and Randy Johnson – to promote the company’s video streaming platform via a high-energy Ghostbusters-inspired ad. The campaign spanned linear TV, digital, multimedia and out-of-home (OOH) and the first… Continue reading DirecTV Promotes MLB Via Ghostbusters-Inspired Campaign With Baseball Legends A-Rod, Ortiz, Griffey Jr & Johnson
Star Sports Promotes India v West Indies ODI Series With Rap Welcoming #NayaCaptainRohit
The Disney-owned Indian sports broadcasting giant Star Sports promoted its coverage of the upcoming India v West Indies One Day International and T20 cricket series with a music-themed spot focusing on new Indian team skipper Rohit Sharma. The music video style ‘rap film’ – which was conceptualised in-house and amplified across the broadcaster on-air,… Continue reading Star Sports Promotes India v West Indies ODI Series With Rap Welcoming #NayaCaptainRohit
Streamer Spark Sport Invites New Zealanders To Look At Sport From Alternative Perspectives
The first brand campaign from Kiwi sports streamer Spark Sport urges viewers to see sport differently by understanding that in-match moments affect more than just the game itself, but can also affect cultures, family, lifestyles, rules and trends. For Spark, the creative suggests that sport isn’t just about big moments from big stars in… Continue reading Streamer Spark Sport Invites New Zealanders To Look At Sport From Alternative Perspectives
Eleven Sports Promotes Belgian Pro League Partnership Via ‘Pro League Ultimate Shirt’ Campaign
Which is the most iconic shirt in Belgian football history? That’s the question Belgian football fans were asked to decide in a fan engagement and coverage promotion from Eleven Sports to highlight its partnership with the Pro League. The ‘Ultimate Shirt’ campaign, developed by agencies Sportizon and Hincha, was promoted through an integrated… Continue reading Eleven Sports Promotes Belgian Pro League Partnership Via ‘Pro League Ultimate Shirt’ Campaign
