June saw Transport for NSW activate its partnership with AFL/AFLW side Sydney Swans with its annual ‘Get Your Hand Off It’ initiative highlighting the dangers of using mobile phones while driving led by a spot titled ‘Don’t Fly Blind’. The social, digital and in-stadium campaign, created and produced in harness with agency Gemba, raises… Continue reading Transport for NSW & Sydney Swans Team Up For ‘Don’t Fly Blind’ Anti Mobile Phone Driver Distraction Campaign
Tag: Transport/Travel
Nike ‘You’ve Never Seen England Like This’ Projects England Lionesses On To National Landmarks
From Tower Bridge and Battersea Power Station, to the Thames Barrier and The White Cliffs of Dover, England Football kit partner Nike projected huge images of the stars of England’s UEFA Euro 2022 team in an outdoor spearhead strand of its ‘You’ve Never Seen England Like This’ campaign. Several standout players from the team… Continue reading Nike ‘You’ve Never Seen England Like This’ Projects England Lionesses On To National Landmarks
AELTC Celebrates Wimbledon Centre Court Centenary Via An OOH Campaign led By Mads Berg Illustrations
An integrated outdoor strand of the All England Lawn Tennis Club’s (AELTC) Wimbledon 2022 campaign saw the property owner team up with Danish artist Mads Berg for a retro illustrations celebrating 100 years since Centre Court – the most famous court in tennis – was officially opened at the Church Road grounds. The AELTC… Continue reading AELTC Celebrates Wimbledon Centre Court Centenary Via An OOH Campaign led By Mads Berg Illustrations
Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs
To leverage Europe’s elite professional basketball tournament, the EuroLeague Final Four, title sponsor Turkish Airlines rolled out an activation programme spearheaded by a ‘EuroLeague Land’ metaverse experience and which also included a ‘Trophy & Rings’ NFT collection, branded FanZone activities, a Flight Time contest, plus club membership ticket awards. Turkish Airlines first metaverse initiative, ‘EuroLeague… Continue reading Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs
Airline & Cruise Channel Sport 24 Rolls Out Dynamic ‘We Don’t Stop’ Promo Trailer
The start of March saw Sport 24, the Endeavor-owned live sports service for airlines and cruise liners, roll out a dynamic new promotional trailer for the channel. Created by London-based design and motion graphics agency Jump, the trailer celebrates the upcoming sports highlights broadcast live on Sport 24 and is the result of a… Continue reading Airline & Cruise Channel Sport 24 Rolls Out Dynamic ‘We Don’t Stop’ Promo Trailer
SL Benfica & Shirt Sponsor Emirates Run Season Ticket Holder Fan Skills Challenge At Estádio Da Luz
Portuguese powerhouse football club SL Benfica and its shirt sponsor Emirates staged a joint on-pitch activation at the Estádio da Luz pre-match prior to its 15 January game against Moreirense. The initiative saw the airline and the club invite 128 season ticket holders to compete in a skills challenge before kick-off – with five… Continue reading SL Benfica & Shirt Sponsor Emirates Run Season Ticket Holder Fan Skills Challenge At Estádio Da Luz
Former France & Man Utd Icon Cantona Taps Into Soccer Passion To Promote Looking FC Trips
Manchester United and France football legend Eric Cantona teamed up with travel company Dharma to launch an initiative called ‘Looking FC’ which specifically focuses on a range of trips tailored for passionate football fans. ‘Looking FC’ offers fans soccer experiences in a collection of cities around the world famous for their football teams, communities… Continue reading Former France & Man Utd Icon Cantona Taps Into Soccer Passion To Promote Looking FC Trips
Booking.com & Bollywood’s Shraddha Kapoor Invite Fans To Mumbai’s ‘T20 Pavilion’ Ultimate Cricket Stay
A key strand of ICC partner Booking.com’s T20 Men’s World Cup activation saw Bollywood actor Shraddha Kapoor front an initiative offering Indian cricket fans a chance to book the ‘ultimate cricket stadium stay’ specially created by Booking.com in Mumbai. The travel brand, which is the official ‘Accommodation Booking Partner’ for the ICC T20 Men’s… Continue reading Booking.com & Bollywood’s Shraddha Kapoor Invite Fans To Mumbai’s ‘T20 Pavilion’ Ultimate Cricket Stay
The Blue Tire On Le Tour – Swapfiets & Team Jumbo-Visma & Vittoria
Swapfiets, which describes itself as a ‘bike as a service’ company, built awareness and drove membership at the 2021 Tour De France by partnering with Team Jumbo-Visma and tire/wheel outfit Vittoria to create a blue front tire for the Tour team activated through a campaign that spanned on road appearances, bespoke social accounts, influencer partnerships,… Continue reading The Blue Tire On Le Tour – Swapfiets & Team Jumbo-Visma & Vittoria
Formula E Sponsor DHL Conjures Up Hologram Activation To Link Drivers, teams & Fans At NYC e-Prix
Tactically adapting to the fact that pandemic-linked restrictions were in place around fan attendance, Formula E and logistics partner DHL delivered a ground-breaking fan engagement activation at the 2021 New York City e-Prix (9 to 11 July) utilising new hologram technology. Developed in harness with global agency partner Bright Partnerships and powered by PORTL,… Continue reading Formula E Sponsor DHL Conjures Up Hologram Activation To Link Drivers, teams & Fans At NYC e-Prix
Booking.com #RivalsReunited Proves European Football Fans Are More Friends Than Rivals
A new data-driven ‘Rivals Reunited’ campaign by Booking.com – leveraging its position as the Official Accommodation Partner of UEFA Euro 2020 – seeks to prove that travel ‘opens minds and changes preconceived notions surrounding other nations, even those who we consider rivals’. Created by agency Officer & Gentleman (with production by Caviar Brussels and… Continue reading Booking.com #RivalsReunited Proves European Football Fans Are More Friends Than Rivals
Trivago & Chelsea FC Launch Partnership Via ‘Stamford Beach’ Stadium Stunt & ‘Let’s Go’ Campaign
On 19 May Trivago unveiled its new training kit partnership with Chelsea FC which saw the Expedia-owned hotel/accommodation web services company turn the West London club’s Stamford Bridge stadium into ‘Stamford Beach’ for a VIP event which saw the pitch turned into a tropical island. The stunt included a sandy beach and tiki bar… Continue reading Trivago & Chelsea FC Launch Partnership Via ‘Stamford Beach’ Stadium Stunt & ‘Let’s Go’ Campaign
