Premium piano maker Steinway & Sons and global hotel group Hilton have teamed up to celebrate anniversary of John and Yoko’s bed-in peace protest with a initiative called ‘Piano For Peace’. More innovative brand collaboration than traditional sponsorship, Piano For Peace takes place in the same room in the same hotel as John Lennon… Continue reading Hilton & Steinway’s Lennon & Ono Led ‘Piano For Peace’
Tag: Transport/Travel
Holiday Inn Olympic Village Role Awareness Campaign
Holiday Inn is launching an integrated campaign, running across paid, earned and owned media, to boost awareness of its sponsorship of London 2012. Reported to be costing upwards of £5m, the campaign breaks on 12 March and runs across TV, outdoor and radio, as well as having a substantial digital element. The… Continue reading Holiday Inn Olympic Village Role Awareness Campaign
Related: TFL Cable Car Gets Emirates On 2012 Skyline/Tube Map
Another alternative is the semi-official ambush – which sees a brand become an official sponsor of a property that relates in some way to a bigger event. A recent example of this kind of innovative approach saw airline Emirates sponsor Transport For London’s new state-of-the-art cable car across the Thames. This shrewd… Continue reading Related: TFL Cable Car Gets Emirates On 2012 Skyline/Tube Map
WHotels/AmEx/Schwab London Fashion Week Film
W Hotels and American Express joined forces in a collaboration with Marios Schwab to celebrate ‘What’s new’ and ‘What’s next at London Fashion Week. The resulting film was called ‘W Hotels Fashion Next’. Marios Schwab is himself a London-based designer – his label is known for its unique interpretations of natural forms. … Continue reading WHotels/AmEx/Schwab London Fashion Week Film
Emirates ‘Flagbearer’ Part Of Integrated RWC Campaign
The first winner of the Emirates Rugby World Cup ‘Flagbearer’ competition was announced in early September. South Africa fans, 6-year-old Kirstin Engelmann and her dad Rainer, won the competition and headed to the tournament on-board the airline’s Rugby World Cup-liveried A380. The airline’s sponsorship livery was first unveiled on an Airbus A380-800. As… Continue reading Emirates ‘Flagbearer’ Part Of Integrated RWC Campaign
Emirates/IRB Send Viral Postcards From New Zealand
As the Rugby World Cup approaches, the IRB and its worldwide partner Emirates continue to build its social media network with a variety of rugby rich content including the ‘Postcards From New Zealand’ project. In addition to its central website (see www.irb.com ), other interesting elements of its strategy range from a Facebook page… Continue reading Emirates/IRB Send Viral Postcards From New Zealand
MAG & Brother Back Halle’s Adopt-A-Player CSR Scheme
In 2011 Manchester Airports Group (MAG) worked closely with the local Hallé Orchestra and venue Bridgewater Hall on the Halle ‘Adopt a player’ programme. This education initiative enables children, mainly from inner-city primary schools, to attend a Hallé concert at The Bridgewater Hall and to take part in a creative music project connected to… Continue reading MAG & Brother Back Halle’s Adopt-A-Player CSR Scheme
