A new health and wellness led content collaboration between sports behemoth Nike and iCoachKids, developed in harness with agency R/GA London offers a video coaching series for Nike Training Club App. The digital, app-based partnership sets out to improve the health and wellbeing of young people in sports and also aims to drive participation… Continue reading Nike Teams Up With iCoachKids For Nike Training Club App Content Collaboration
Tag: Training
Prior To UCL Final New Balance Adds Sterling & Launch ‘Done Just Talking’ Mentoring Campaign
In mid-May, days ahead of his side Manchester City appearing in its first ever UEFA Champions League Final, England attacker Raheem Sterling celebrated signing on as an athlete ambassador for New Balance by fronting his debut campaign as the Boston-based sportswear company’s new global face. Launched on 19 May, ‘Done Just Talking’ is spearheaded… Continue reading Prior To UCL Final New Balance Adds Sterling & Launch ‘Done Just Talking’ Mentoring Campaign
AT&T Activates NBA/WNBA Tie-Ups Via 5G Holovision Draft Spot With Patrick Williams & Diana Taurasi
US telco giant continued to reimagine its NBA and WNBA partnership activation through the chaos of 2020 with a November activation leveraging the late running and virtual Draft through an integrated campaign which which included a 5G Holovision session with projected lottery pick Patrick Williams and WNBA legend Diana Taurasi. Linking its WNBA Changemakers initiative… Continue reading AT&T Activates NBA/WNBA Tie-Ups Via 5G Holovision Draft Spot With Patrick Williams & Diana Taurasi
UEFA & Disney Boost Girls Football Participation Via Animated, Character-Led ‘Playmakers’ Inititiative
UEFA and Disney’s Europe-wide grassroots ‘Playmakers’ joint programme to increase participation in girls and women’s football was promoted with a mixed live-action and animated launch film. Inspired by Disney films and characters and targeting girls aged between five to eight years-old, the film features a group of young girls taking part in a Playmakers… Continue reading UEFA & Disney Boost Girls Football Participation Via Animated, Character-Led ‘Playmakers’ Inititiative
The English FA & Disney Team Up To Teach Girls Football Literacy & Boost Physical Excercise
Early November saw The Football Association (The FA) and Disney UK team up on a new practical, programme-led initiative to support girls getting more physically active and teach footballing skills through imaginative play-based, Disney-inspired engagement. The partnership, which also includes the Youth Sport Trust and National Literacy Trust, revolves around a pair of programmes… Continue reading The English FA & Disney Team Up To Teach Girls Football Literacy & Boost Physical Excercise
Fitness First’s ‘Keep Fit Interesting’ Encourages Aussies To Stay Motivated At Key Exercise Moments
A new Fitness First brand campaign, developed through VCCP Sydney, takes on the relatable challenge for so many athletes – motivation. The initiative is built around showcasing everyday vignettes in which people so often lose our fitness motivation and suggests that most of these scenarios can be solved by the mental and physical benefits… Continue reading Fitness First’s ‘Keep Fit Interesting’ Encourages Aussies To Stay Motivated At Key Exercise Moments
Chelsea Sponsor Hyundai UK Expands #ForTheFans With New ‘Hyundai FC’ Grassroots Programme
5 June saw Hyundai Motor UK launch ‘Hyundai FC’: a new nationwide programme leveraging its partnership with Chelsea Football Club which supports football at all levels. The global automotive brand teamed up with local Hyundai dealerships and the London club teamed up to offer a range of experiences for clubs, players and fans working… Continue reading Chelsea Sponsor Hyundai UK Expands #ForTheFans With New ‘Hyundai FC’ Grassroots Programme
AIA Leverages Spurs Shirt Sponsorship in Asia To Help Fans ‘Living Healthier, Longer & Better Lives’
To support AIA’s umbrella corporate commitment to helping people live ‘Healthier, Longer, Better Lives’ across the APAC region, the brand leveraged its primary partnership with Tottenham Hotspur to create a suite of video content aimed at communicating the importance of exercise and nutrition and providing practical tips on how to work out and eat more… Continue reading AIA Leverages Spurs Shirt Sponsorship in Asia To Help Fans ‘Living Healthier, Longer & Better Lives’
IMG Academy ‘Camp Here, Compete Anywhere’ Focuses On Fundamentals & Leverages NBA Finals
Before fame and trophies, young athletes prepare by practicing the fundamentals through relentless workouts, drills and practice – at least that’s the story in a new campaign from IMG Academy running during NBA Finals An April campaign from IMG Academy, a Florida-based multidisciplinary sports boarding school that has a strong reputation as an elite training ground… Continue reading IMG Academy ‘Camp Here, Compete Anywhere’ Focuses On Fundamentals & Leverages NBA Finals
New Balance/Strava Open London Pub Selling Beer For Miles In London Marathon Initiative
New Balance, the official shoe and kit sponsor of the Virgin Money London Marathon, has teamed up with Strava and opened a new pub called ‘The Runaway’ where runners can only buy beer with the miles they have run. The idea behind the branded pub, which is located on Charing Cross Road, is to… Continue reading New Balance/Strava Open London Pub Selling Beer For Miles In London Marathon Initiative
New Under Armour ‘Will Makes Us Family’ Training Campaign Built Around Unity & Commitment
Autumn 2018 saw the launch of Under Armour latest global marketing campaign, called ‘Will Makes Us Family’, which refocuses the spotlight on training through a video series. Training has long been the key to Under Armour’s heritage and its DNA and while the word ‘training’ means something different to everyone, at its core is… Continue reading New Under Armour ‘Will Makes Us Family’ Training Campaign Built Around Unity & Commitment
Under Armour ‘Will Finds A Way’ Champions Hard Work Via 8 Ambassador Stories To Promote Training Range
Under Armour launched its latest brand campaign, ‘Will Finds A Way’, on 19 April with a focus on championing ‘the hardest worker in the room’ and promoting a new line of training gear. Fronted by endorser Dwayne ‘The Rock’ Johnson and featuring a team of eight brand athlete endorsers, the launch phase of this… Continue reading Under Armour ‘Will Finds A Way’ Champions Hard Work Via 8 Ambassador Stories To Promote Training Range
