Tennis Australia worked with Monash University and agency AKQA to create ‘Action Audio’: a new online audio stream which was designed to make 2021 Australian Open broadcasts accessible for the 600,000 Australians and 285m people around the world living with blindness or a vision impairment. The revolutionary system, which was enabled for a global audience… Continue reading Australian Open & AKQA’s ‘Action Audio’ Makes Grand Slam Accessible For Vision Impaired Tennis Fans
Tag: Tennis Australia
Creasey & Groth Drive Awareness Of Uber + Kia Fan Fleet Partnership At The Australian Open 2020
Kia Motors Australia offered Australian Open fans free Uber rides in its new Seltos SUV and the initiative was promoted through a social-first campaign fronted by comedian Joel Creasey and Australian tennis star Sam Groth. Kia, the Australian Open’s longest-running major partner, partnered with Uber to offer Open fans free rides to the grand… Continue reading Creasey & Groth Drive Awareness Of Uber + Kia Fan Fleet Partnership At The Australian Open 2020
Uber Eats Australian Open Sequel Activation Stars Sharon Strzelecki & A Team Of Tennis Stars
As not everyone is able to see the world’s best tennis players live from inside the Rod Laver Arena, Uber Eats and creative agency Special Group created their own great moments which aim to reward those watching the tennis action at home with extra joy and entertainment. The comic activation saw Uber Eats team… Continue reading Uber Eats Australian Open Sequel Activation Stars Sharon Strzelecki & A Team Of Tennis Stars
Tennis Australia Partner Chubb Insurance Leveraged 2020 Australian Open Via ‘Tennis’ Campaign
Launched in mid-January to leverage the tournament, Chubb Insurance’s Australian Open campaign is the first piece of work within a larger global platform which will launch in February. The Australian Open campaign, which spans TV, print, digital, social and display, is spearheaded by a hero spot. The campaign, which is the brand’s… Continue reading Tennis Australia Partner Chubb Insurance Leveraged 2020 Australian Open Via ‘Tennis’ Campaign
Tennis Australia Makes A Post AO Racquet With New ANZ Tennis Hot Shots ‘Noise Please!’ Campaign
Following hot on the heels of its flagship tournament, the Australian Open, Tennis Australia launched a new campaign for its ANZ Tennis Hot Shots program called ‘Noise Please!’ The energetic campaign, developed with creative agency Hard Hat, aims to raise awareness of Tennis Australia’s coaching sessions for kids aged 5 to 12 and thus… Continue reading Tennis Australia Makes A Post AO Racquet With New ANZ Tennis Hot Shots ‘Noise Please!’ Campaign
Uber Eats Runs Spoof, Player-Led Integrated Australian Open Spots On Channel Nine
Channel Nine and Australian Open coverage sponsor Uber Eats launched a series of integrated, tongue-in-cheek campaign television commercials from the start of the tournament in a campaign called ‘Tonight, I’ll Be Eating…’ The creative is designed to work counter intuitively against the traditions of most sports advertising by initially seeming to be real-life moments within the live… Continue reading Uber Eats Runs Spoof, Player-Led Integrated Australian Open Spots On Channel Nine
Aussie Open Bookie William Hill Runs ‘Fast Betting’ Brand Campaign & ‘Chase The Ace’ Promotion, But No Courtside Logos
Leveraging its Australian Open official partner status, the bookmaker has launched a new, multi-platform brand campaign and rolls out a new iteration of its tournament-specific ‘Chase The Ace’ promotion. The brief for the brand campaign was to ‘create something big and bold’ that strengthened William Hill’s association with ‘faster betting’, so the campaign emerged… Continue reading Aussie Open Bookie William Hill Runs ‘Fast Betting’ Brand Campaign & ‘Chase The Ace’ Promotion, But No Courtside Logos
Tennis Australia & Landor Unveil Australian Open ‘AO’ Brand Identity & Logo Refresh
In October Tennis Australia unveiled a new dynamic brand identity for its flagship event – the Australian Open. Developed with brand consultant and design agency Landor Australia, the new tournament identity aims not just to reinforce the Australian Open’s ‘reputation for delivering worlds class experiences to fans and players’, but also to enhance its… Continue reading Tennis Australia & Landor Unveil Australian Open ‘AO’ Brand Identity & Logo Refresh
Kia Likes Its Aussie Open 3D Augmented Reality App
Kia’s 2012 Australian Open activation featured a range of initiatives and events, but most of them were linked digitally to its global brand campaign ‘I Like It’. Kia has sponsored the Australian Open for more than a decade after originally aligning the brand to the competition back in 2002 It has a range… Continue reading Kia Likes Its Aussie Open 3D Augmented Reality App
Panasonic’s Aussie Open AirCon Facebook Game
With the Australian Open kicking off in the heat of the Melbourne summer, Panasonic has unveiled a consumer promotion to tie in with the flagship tennis event. Panasonic’s Australian Open Cool Moments promotion offers consumers the opportunity to win an energy-saving Air Conditioner from the manufacturer, every day for the duration of the tennis… Continue reading Panasonic’s Aussie Open AirCon Facebook Game
