Tennis Australia Partner Chubb Insurance Leveraged 2020 Australian Open Via ‘Tennis’ Campaign

Launched in mid-January to leverage the tournament, Chubb Insurance’s Australian Open campaign is the first piece of work within a larger global platform which will launch in February.

The Australian Open campaign, which spans TV, print, digital, social and display, is spearheaded by a hero spot.

The campaign, which is the brand’s first since appointing 72andsunny Sydney as its creative agency, is supported by on-court brand visibility and signage in the event’s surrounding precinct.

“We’re thrilled to be partnering with Chubb; a company with a super clear purpose, a hunger for creativity, and a pleasure to make things with. And, to work with them on a campaign born in Australia that in the next month goes global is pretty cool.” said Chris Kay, CEO, 72andSunny Sydney.

The campaign was created for Chubb by creative agency 72andSunny Sydney, with media handled by Kepler Group, with production by Revolver / Will O’Rourke and the lead video was directed by Trevor Clarence. Post production was handled by The Editors, with casting by Danny Long and music/audio production by Otis Studios.

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Chubb, one of the world’s largest insurance companies with operations in 54 countries, signed a multi-year sponsorship deal with the Australian Open in November 2019 which saw it become the official insurance partner for the tournament and which announced at a launch event at The Capella Hotel in Singapore.

At the time, Chubb regional president for Asia Pacific Paul McNamee said: “Chubb is proud to announce our partnership with the Australian Open, the Grand Slam of Asia Pacific. It is a world-class event which encourages inclusion, community service and the pursuit of excellence – all values which we cherish at Chubb. Chubb’s international growth and profile align perfectly with the Australian Open and we look forward to a productive partnership over the coming years.”

Tennis Australia chief revenue officer Richard Heaselgrave added: “We are delighted to announce our partnership with Chubb, a leading global insurance company with operations in 54 countries and territories. Chubb’s international growth and profile align perfectly with the Australian Open and we look forward to a productive partnership over the coming years.”

Links:

Chubb

https://www.chubb.com/au-en/

https://www.instagram.com/chubbglobal/

https://twitter.com/Chubb

https://www.youtube.com/channel/UCyzrh3Y3G3r0NfiAjUeXNxA/featured

Tennis Australia

https://www.tennis.com.au/

https://twitter.com/TennisAustralia

https://www.facebook.com/TennisAustralia/

https://www.instagram.com/tennisaustralia

https://www.youtube.com/user/TennisAustralia