Late November saw Nike kick off its 2014 World Cup Brazilian national team activation with its ‘Dare To Be Brazilian’ campaign and new national team shirt launch. The initial ‘Dare to be Brazilian / Ouse Ser Brasileiro’ work, created by agency Wieden+Kennedy, is fronted by five of the Brazilian side’s star players: Neymar, Thiago… Continue reading Nike’s Brazil Shirt Launch Starts World Cup Kit Fight
Tag: Sports Clothing
ASICS ‘FaceANation’ Activates Cricket Australia’s Ashes
The Ashes are here again and cricket fans can rejoice in the return of one of sport’s oldest international rivalries – England against Australia and ASICS, the kit supplier for 2013/14 Ashes hosts Cricket Australia, is rolling out a new ‘unite the country’ style campaign called ‘The Face A Nation’. The big idea behind… Continue reading ASICS ‘FaceANation’ Activates Cricket Australia’s Ashes
Nike’s LeBron ‘Training Day’ Explores Star/Fan Dynamic
As the new NBA season really kicks in to gear, Nike Basketball is rolling out its new LeBron James fronted campaign called ‘Training Day’. With a major focus on LeBron’s team’s community and fanbase, the initiative is led by a short video featuring the NBA’s biggest super star going through his daily training regime accompanied… Continue reading Nike’s LeBron ‘Training Day’ Explores Star/Fan Dynamic
Nike Multiphase HyperVenom Work Most Successful Ever
Nike says its 8% quarterly revenue rise shows its strategic refocus around marketing its core running, basketball and football categories has paid dividends. At the heart of this success have been the Flyknit running shoe and its blockbuster launch campaign for its HyperVenon boot. Nike itself hail it as the ‘most successful boot launch… Continue reading Nike Multiphase HyperVenom Work Most Successful Ever
Nike Multiphase HyperVenom Work Most Successful Ever
Nike says its 8% quarterly revenue rise shows its strategic refocus around marketing its core running, basketball and football categories has paid dividends. At the heart of this success have been the Flyknit running shoe and its blockbuster launch campaign for its HyperVenon boot. Nike itself hail it as the ‘most successful boot launch… Continue reading Nike Multiphase HyperVenom Work Most Successful Ever
NFL & Nike TV Spot Front’s Female-Focused 2013 Initiative
Rolling out on 5 September and leveraging the start of the 2013 football season, a new NFL apparel campaign from Nike targets women. The TVC features women in NFL jerseys aggressively grabbing life: skateboarding, dancing, carrying briefcases and babies, riding bikes through New York City, fire eating, and flexing. It begins with a… Continue reading NFL & Nike TV Spot Front’s Female-Focused 2013 Initiative
Nike’s Calvin&Johnson Stars Megatron Alter-Ego P Diddy
Promoting the new NFL season in general and the CJ81 Trainer Max in particular, Nike is rolling out a new ‘Calvin & Johnson’ campaign to leverage the 2013 season kick off. Fronted by Nike ambassador and Detroit Lions receiver Calvin Johnson (aka Megatron) and P Diddy (aka Sean Coombs), the campaign sees rapper/entrepreneur plays… Continue reading Nike’s Calvin&Johnson Stars Megatron Alter-Ego P Diddy
Onitsuka Tiger Ambassador Film & Instagram Campaign
A new campaign from Onitsuka Tiger, My Town My Tracks, is a digital film and Instagram collaboration with three creative brand ambassadors exploring the creative idiosyncrasies of Tokyo’s neighbourhoods. The campaign, which promotes the Asics Japanese sports lifestyle brand’s new Autumn/Winter 2013 Collection (AW13), aims to tie into Onitsuka Tiger’s heritage by showing the… Continue reading Onitsuka Tiger Ambassador Film & Instagram Campaign
Nike ‘Baptism’ Ad Sees New Boca Jnr Stars Shave Heads
Timed to coincide with the new Argentinian soccer season, Nike has rolled out a campaign – ‘Baptism’ – leveraging its partnership with leading Buenos Aires side Boca Juniors by reinterpreting the club’s annual new season ritual of shaving the heads of its new players. The Argentine Primera División team’s tradition of giving its new… Continue reading Nike ‘Baptism’ Ad Sees New Boca Jnr Stars Shave Heads
Puma’s Bolt Viral Ambushes Adidas at IAAF’s Moscow 2013
In the lead up to the 2013 IAAF World Athletics Championships in Moscow Puma rolls out a new campaign fronted by super star Usain Bolt campaign A new video featuring the world’s fastest man, who recently reiterated his twin Moscow objectives of winning medals and lowering his own world records, shows him preparing for… Continue reading Puma’s Bolt Viral Ambushes Adidas at IAAF’s Moscow 2013
Halfords ‘Tour de Britain’ Leverages TdF & Bike Craze
Halfords new ‘Tour de Britain campaign, by Mother, initially launched in the mid June lead-up to the 2013 Tour De France as the UK bike retailer aimed to further capitalise on the UK’s current cycling craze. Led by a spearhead TV spot featuring a fantastic race between all the various bike tribes and cycling… Continue reading Halfords ‘Tour de Britain’ Leverages TdF & Bike Craze
Wimbledon 2013 > Win Sparks Murray Marketing Mania
There hadn’t been a British winner of the Wimbledon men’s title for 77 years, but on 7/7 Andy Murray finally did it. UK public interest was through the roof. BBC One’s 17.3m peak audience was the biggest TV event thus far of 2013 and the most watched Wimbledon final since 1990. It is the… Continue reading Wimbledon 2013 > Win Sparks Murray Marketing Mania
