A new initiative launched in mid March by Sport England, following the British Government’s advice to stay at home during pandemic, was fronted by a national campaign to help people stay active during the coronavirus crisis. ‘Join The Movement’, developed in harness with agency by FCB Inferno, aimed to offer creative ideas for exercising… Continue reading Sport England Rolls Out ‘Joint The Movement’: A National Collaboration To Help Stay Active At Home
Tag: PSA
Sport England Rolls Out Next Phase Of Its Inspirational Ongoing #ThisGirlCan Initiative
Marking the fifth anniversary of the inspirational and real ‘This Girl Can’ initiative, Sport England has gone beyond the emotional and practical barriers which women face to shine the spotlight on the related societal issues that put women off being active with a campaign spanning multi-media channels, influencers and a brand partnership with Sure. … Continue reading Sport England Rolls Out Next Phase Of Its Inspirational Ongoing #ThisGirlCan Initiative
Old Spice & Rookie Montez Sweat Launch ‘Official Sweat Defence Of The NFL’ Campaign
Old Spice continues its tongue-in-cheek approach to men’s grooming marketing with a campaign revolving around NFL rookie Montez Sweat called ‘Official Sweat Defense of the NFL’. This comic campaign, developed in harness with creative agency Wieden + Kennedy Portland, sought to generate irrational controversy surrounding sweat in the NFL by starting a beef with… Continue reading Old Spice & Rookie Montez Sweat Launch ‘Official Sweat Defence Of The NFL’ Campaign
Premier League, Clubs, EA & The Football Community To Roll Out Integrated ‘No Room For Racism’
The Premier League continues to tackle discrimination in football with a new phase of its ongoing campaign that reinforces its commitment that there is ‘No Room For Racism’. The initiative sees the league continue to work with its clubs, with fans and with the FA, EFL, PFA, Kick It Out and the police and… Continue reading Premier League, Clubs, EA & The Football Community To Roll Out Integrated ‘No Room For Racism’
‘Football Concussions As Bad For Kids As Smoking’ Says Concussion Legacy Foundation PSA
An October initiative in the USA sets out to prevent brain injuries by stopping kids from playing tackle football through an integrated marketing campaign. The Public Service Announcement (PSA) from The Concussion Legacy Foundation, which is fronted by former NFL player Chris Borland, urges parents to keep their kids from playing tackle football until… Continue reading ‘Football Concussions As Bad For Kids As Smoking’ Says Concussion Legacy Foundation PSA
ESPN & Aspen Institute Team Up To Support & Keep Kids In Sport With ‘Don’t Retire’
Sports broadcaster ESPN teamed up with non-profit Aspen Institute to raise awareness of the number of US kids giving up on sport due to pressure, stress, rising costs and lack of support. The campaign, called ‘Don’t Retire’, addresses the fact that an increasing number of children who see sport as a chore or a… Continue reading ESPN & Aspen Institute Team Up To Support & Keep Kids In Sport With ‘Don’t Retire’
Transport For NSW Teams Up With Rugby League Legends For 2019 Iteration Of Road Safety ‘Knock-On Effect’
A new road safety initiative from Transport for NSW sees the multi-modal local authority organisation partner with NSW Rugby League for the launch of the ‘Knock-on Effect’. The new road safety campaign, developed in harness with sport and entertainment specialist agency Gemba, stars two Australian Rugby League legends – the NSW Blues coaches Greg… Continue reading Transport For NSW Teams Up With Rugby League Legends For 2019 Iteration Of Road Safety ‘Knock-On Effect’
Girls Inc Teams Up with CBS for a Special Super Bowl ‘Confidence/Success’ PSA Spot
Girls Inc has joined with broadcaster CBS and the New York Giants NFL team to create a CBS Cares public service announcement set to air during the CBS Television Network’s Super Bowl LIII coverage. Girls Inc, a non-profit focused on empowering and educating girls through mentorships and programming (to bring to life its mission… Continue reading Girls Inc Teams Up with CBS for a Special Super Bowl ‘Confidence/Success’ PSA Spot
Sport England Target Lower Income Women With Third ‘Fit For Real’ Iteration Of #ThisGirlCan
The end of October saw Sport England launch the third phase of its ongoing and award-winning campaign series ‘This Girl Can’. The creative again juxtaposes fun and empowerment as it addresses the ‘universal awkwardness associated with getting fit’. This third iteration of the multi-platform initiative is spearheaded by a hero film that uses gentle,… Continue reading Sport England Target Lower Income Women With Third ‘Fit For Real’ Iteration Of #ThisGirlCan
Williams Designs Backpack & Fronts Financial Abuse PSA For Allstate Foundation’s Purple Purse Challenge
The multiple grand slam winning tennis super star contrasts bruises and broken bones with the ‘invisible weapon’ that you can’t see in a new campaign by the Allstate Foundation highlighting the financial abuse of women by their partners Williams appears in and narrates the hero spot for the insurance brand’s ‘Purple Purse’ campaign.… Continue reading Williams Designs Backpack & Fronts Financial Abuse PSA For Allstate Foundation’s Purple Purse Challenge
NCAA Launches ‘Label Me’ Inclusivity PSA Campaign Ahead Of March Madness 2018 Tip-Off
A day ahead of the start of its annual March Madness college basketball tournament, the NCAA launched a new public service announcement campaign focused on inclusivity and called ‘Label Me’. The work, which was developed in harness with creative agency SS+K, debuted on the tournament’s ‘Selection Sunday’ on official broadcaster TBS selection show. The… Continue reading NCAA Launches ‘Label Me’ Inclusivity PSA Campaign Ahead Of March Madness 2018 Tip-Off
Steph Curry Stars (Alongside Obama) In MBK Alliance’s ‘We Are The Ones’ 60-Sec PSA
Debuting on TV during the NBA’s Christmas Day games, hoops super star Steph Curry fronts a new Public Service Announcement ad for My Brother’s Keeper Alliance (MBK Alliance) – an initiative of the Obama Foundation. The Golden State Warrior guard stars in the spot alongside former President Barak Obama himself in this new action… Continue reading Steph Curry Stars (Alongside Obama) In MBK Alliance’s ‘We Are The Ones’ 60-Sec PSA
