In the ongoing fight against cancer, Major League Baseball (MLB) and partner Stand Up To Cancer (SU2C) ran an integrated cause campaign revolving around Game 4 of the World Series led by a new public service announcement (PSA) The hero film, broadcast at the end of the fifth inning, featured big name baseball stars… Continue reading SU2C & MLB Do ‘Whatever It Takes’ To Fight Cancer In World Series TV, Print, Social & Stadium Tribute PSA
Tag: PSA
Canada Basketball 125th Anniversary Spots Says ‘Sorry/Pardon’ In Pre Rio Olympics PSA
To celebrate its 125th anniversary and drive some pre-Olympic excitement, Canada Basketball is rolling out a campaign called ‘Sorry’ (‘Pardon’ in French versions) that light heartedly mocks the Canadians tendency to apologize even when they’ve done nothing wrong. Led by a flagship TV commercial featuring an array of Canadians (both professional stars and members… Continue reading Canada Basketball 125th Anniversary Spots Says ‘Sorry/Pardon’ In Pre Rio Olympics PSA
GRAMMYs Activation Review: It’s All About The Music Stupid!
Stand out activation at the 2015 GRAMMYs Awards came from those brands with genuine music synergy and/or entertainment heritage that primarily focused on creating or curating original music experiences. The most impressive work came in the form of Microsoft’s interactive ‘Human Music Box’, Pepsi’s ‘Out Of The Blue‘ music experiences, Hyundai’s emerging artist mentoring… Continue reading GRAMMYs Activation Review: It’s All About The Music Stupid!
