BBC Sport built buzz ahead of Birmingham 2022 and boosted awareness of its coverage of the Commonwealth Games with a mixed real world and animated footage promo titled ‘It’s A Brum Thing’. The XXII Commonwealth Games, hosted by the UK city of Birmingham, will get under way from 28 July and all events during… Continue reading BBC Sport’s ‘It’s A Brum Thing’ Promotes Coverage Of Birmingham 2022 Commonwealth Games
Tag: Media/Entertainment
UEFA Partner TikTok Leverages Euro 2022 By Extending Its #SwipeOutHate Initiative
TikTok, an official sponsor of UEFA Euro 2022, linked up with influencers, pundits and creators to produce a series of social videos themed around #SwipeOutHate which aims to combat negativity around the tournament. TikTok teamed up with BBC presenter and former England right back Alex Scott (@alexscott), current Lioness stars Mary Earps (@1maryearps) and… Continue reading UEFA Partner TikTok Leverages Euro 2022 By Extending Its #SwipeOutHate Initiative
UEFA Partner Nike & Rebel Girls Tell Female Footy Stories As Women’s Euro 2022 Kicks Off
Nike linked up with women’s storytelling platform Rebel Girls to celebrate female footballers and leverage its official UEFA partnership as Euro 2022 kicked off by telling 25 female footballer stories about Nike-sponsored athletes and their communities Combining Nike’s estimated 250m social reach across more than 300 platforms with Rebel Girls’ growing 20 million young… Continue reading UEFA Partner Nike & Rebel Girls Tell Female Footy Stories As Women’s Euro 2022 Kicks Off
Wimbledon/Roblox Launch Metaverse ‘WimbleWorld’ Game & Activations To Engage New Generation
For Wimbledon 2022, the All England Lawn Tennis Club (AELTC) paired up with Roblox to create an immersive 3D game called ‘WimbleWorld’ to celebrate 100 years of the venue’s iconic Centre Court and to engage a new, young generation of tennis fans. By marking the historic arena’s century within an early metaverse platform, the… Continue reading Wimbledon/Roblox Launch Metaverse ‘WimbleWorld’ Game & Activations To Engage New Generation
ESPN’s NHL Post-Season ‘Lucky Beard Oil’ Kits Helps Hockey Stars Look Their Best
Elite professional ice hockey players are a superstitious bunch – especially when it comes to post-season play. So much so that the act of ‘not shaving for luck’ for those stars who made it further than the regular season has become ubiquitous throughout the NHL. For the 2022 Play-Offs, broadcaster ESPN promoted its coverage by… Continue reading ESPN’s NHL Post-Season ‘Lucky Beard Oil’ Kits Helps Hockey Stars Look Their Best
Vodafone’s Raducanu Led ‘Feel The Connection’ Via Wimbledon Centre Court Snapchat Lens
Vodafone, the Official Connectivity Partner of The Championships, sought to turn tennis fans into Wimbledon champions through a Snapchat augmented reality (AR) lens led strand of its multi-stage #FeelTheConnection activation programme. Like the core campaign, the mobile network’s tennis ambassador Emma Raducanu fronts the social app activation which invites tennis lovers to step on… Continue reading Vodafone’s Raducanu Led ‘Feel The Connection’ Via Wimbledon Centre Court Snapchat Lens
ECB Builds Buzz Around The Hundred 2022 Via Film Tie-Up With Universal Pictures’ The Minions
The England & Wales Cricket Board (ECB) continued to focus on engaging younger demographic segments and attracting families to its short-form The Hundred cricket tournament through a joint campaign with broadcaster Sky Sports and the Universal Pictures’ ‘Despicable Me’ film franchise characters ‘The Minions’. Rolling out from 24 June, ahead of summer 2022 second season of… Continue reading ECB Builds Buzz Around The Hundred 2022 Via Film Tie-Up With Universal Pictures’ The Minions
Young Pogba Relives Career In Amazon Prime Video Trailer For ‘The Pogmentary’
Amazon’s Prime Video teamed up with creative agency Sid Lee Paris to promote its ‘Pogmentary: Born Ready’ film with a trailer fronted by a 10-year-old Paul Pogba reliving his football career. To promote the 17 June documentary launch, Sid Lee Paris played on the parallels between the Pogba of today and Pogba when he… Continue reading Young Pogba Relives Career In Amazon Prime Video Trailer For ‘The Pogmentary’
Sony Sports Network Teams Up With Smriti Mandhana To Serve Pankaj Tripathi ‘Non-Stop Cricket’
Sony Sports Network launched a new ‘Non-Stop Cricket’ campaign to promote its coverage of India’s favourite game through a trio of films featuring actor Pankaj Tripathi and Indian women’s team star Smriti Mandhana running across the sports networks television channels and social media platforms as well as amplification through the two stars’ own personal social… Continue reading Sony Sports Network Teams Up With Smriti Mandhana To Serve Pankaj Tripathi ‘Non-Stop Cricket’
Ja Morant Makes Cushy Fashion Statement in Latest Hulu ‘Sellouts’ Campaign Spot Called ‘Couchleisure’
Memphis Grizzlies star fronts a new Hulu commercial called ‘Couchleisure’ running under the brand’s long-running sports star fronted comic ‘Sellouts’ series. The fashion-themed commercial sees a relaxed Morant fail to even get off the sofa rather than ‘work it’ on the haute couture fashion runway. Indeed, the star NBA point guard rides a motorized… Continue reading Ja Morant Makes Cushy Fashion Statement in Latest Hulu ‘Sellouts’ Campaign Spot Called ‘Couchleisure’
DirecTV Promotes MLB Via Ghostbusters-Inspired Campaign With Baseball Legends A-Rod, Ortiz, Griffey Jr & Johnson
Late April saw DirecTV roll out a new campaign starring a team of Major League Baseball (MLB) greats – A-Rod, David Ortiz, Ken Griffey Jr and Randy Johnson – to promote the company’s video streaming platform via a high-energy Ghostbusters-inspired ad. The campaign spanned linear TV, digital, multimedia and out-of-home (OOH) and the first… Continue reading DirecTV Promotes MLB Via Ghostbusters-Inspired Campaign With Baseball Legends A-Rod, Ortiz, Griffey Jr & Johnson
Hulu’s Latest Sports Star ‘Sellouts’ Spot Sees NBA’s LaMelo Ball Get His Own Cereal
The latest faux ad in Hulu’s ongoing sports star led ‘Sellouts’ campaign saw Charlotte Hornets point guard LaMelo Ball get his very own, personally branded sugary breakfast cereal called LaMelO’s (which comes, of course, with MarshLaMelOs). The Disney-owned streaming service’s commercial promotes the latest iteration of the ‘Hulu + Live TV’ offering’s 75+ channels… Continue reading Hulu’s Latest Sports Star ‘Sellouts’ Spot Sees NBA’s LaMelo Ball Get His Own Cereal
