The Irish athleisure brand Gym+Coffee activated its new two-year deal to become the Official Activewear Partner of the Great Run Series through an integrated campaign spearheaded by an announcement spot and supporting social content which dropped across the brand’s social channels from 15 March. Rolling out through March, the campaign promoting the new partnership… Continue reading Ireland’s Gym+Coffee Activates Official Activewear Partnership of The Great Run Series
Tag: Ireland
Irish Sports Retailer Life Style Sports Launches ‘Fit With Benefits’ Brand Positioning & Ad Campaign
In November, Ireland’s largest independent sports retailer Life Style Sports teamed up with agencies Thinkhouse and Core to launch a new brand positioning and advertising campaign called ‘Fit With Benefits’ awash with gentle innuendo. Building on its existing four-year brand partnership, Thinkhouse worked with the company’s marketing team to roll out ‘Fit With Benefits’:… Continue reading Irish Sports Retailer Life Style Sports Launches ‘Fit With Benefits’ Brand Positioning & Ad Campaign
HSBC Leverages World Rugby 7s Via ‘The Remarkables’ Film Series With Jordan Conroy
The last week of November saw HSBC expand its ‘The Remarkables’ online video series telling stories of several inspiring athletes from the HSBC World Rugby Sevens Series and celebrating individuals who are trailblazers and difference-makers. HSBC believes that ‘if you can see it, you can be it’ and the aim and the approach of… Continue reading HSBC Leverages World Rugby 7s Via ‘The Remarkables’ Film Series With Jordan Conroy
Cristiano Ronaldo Fronts Online Sports Platform LiveScore’s First Action-Fuelled TV Spot
The online sports media platform LiveScore launched its first ever television commercial and its biggest brand campaign to date in early August called ‘More Than A Score’ which stars brand ambassador Cristiano Ronaldo. The ad’s narrative transports viewers into the heart of the action and explores the meaning and emotions for fans as Cristiano… Continue reading Cristiano Ronaldo Fronts Online Sports Platform LiveScore’s First Action-Fuelled TV Spot
Team Ireland Partner FBD Insurance Creates ‘Sound Support’ Irish Olympians Custom Music Tracks
On 17 June Team Ireland official sponsor FBD Insurance teamed up with creative agency The Public House and media agency PHD to launch ‘Sound Support’ for Irish Olympians: a marketing initiative which creates custom set lists of support for Team Ireland athletes that they can take with them to Tokyo 2020. Due to the… Continue reading Team Ireland Partner FBD Insurance Creates ‘Sound Support’ Irish Olympians Custom Music Tracks
Paddy Power Leverages Euro 2020 Via England Saving Irish Football #SaveOurGame Initiative
Launched by a full-page ad in the Irish Times which coloured one corner of the Emerald Isle in the familiar English combination of red and white, the start of June saw Paddy Power roll out a controversial campaign in Ireland leveraging UEFA Euro 2020 and based on the idea that bookie will donate money to… Continue reading Paddy Power Leverages Euro 2020 Via England Saving Irish Football #SaveOurGame Initiative
Heineken Ireland’s ‘Perfect Match’ Campaign Leverages Rugby Champions Cup (& Guinness Six Nations)
Heineken Ireland celebrated rugby rivalries with the launch of a campaign called ‘The Perfect Match’ in late March to leverage its status as the title sponsor of the European Rugby Champions Cup knockout stages. The campaign explores how rivalries co-exist within fan personal relationships. The activation is led by a hero TVC which… Continue reading Heineken Ireland’s ‘Perfect Match’ Campaign Leverages Rugby Champions Cup (& Guinness Six Nations)
Olympic Federation of Ireland & Sponsor Indeed Launch ‘Don’t Scroll By’ Stand Against Online Hate
On 23 February, the Olympic Federation of Ireland’s (OFI) Athlete’s Commission and sponsor Indeed launched a new campaign called ‘Don’t Scroll By’ which saw the brand, the national committee and Team Ireland athletes collectively take a stand against online hate speech. The Team Ireland and recruitment sponsor initiative calls on the Irish public and… Continue reading Olympic Federation of Ireland & Sponsor Indeed Launch ‘Don’t Scroll By’ Stand Against Online Hate
Guinness OOH, Social, Contests & Food Tie-Ups Leverage Behind-Closed-Doors Six Nations
As the 2021 Guinness Six Nations continues without fans in stadiums, title sponsor Guinness ramped up its advertising around the tournament through a combination of outdoor and online activations across the UK and Ireland (in addition to its rights package in-stadium, media backdrop and bumper logo presence). The major OOH campaign strand began just… Continue reading Guinness OOH, Social, Contests & Food Tie-Ups Leverage Behind-Closed-Doors Six Nations
Giant Irish Olympic Stars Front FBD ‘Support. It’s What We Do’ Team Ireland Activation
A new campaign from Irish insurance firm FBD, launched in the last week of February, promotes some of Ireland’s biggest Olympic stars as the Team Ireland sponsor kicks off its activation ahead of Tokyo 2021. The integrated initiative features huge versions of current and aspiring Irish Olympians and FBD athlete ambassadors – including Olympic… Continue reading Giant Irish Olympic Stars Front FBD ‘Support. It’s What We Do’ Team Ireland Activation
Lidl Ireland Activates To Further ‘Level The Playing Field’ For Ladies’ Gaelic Football Association
Lidl Ireland launched its latest wave of activation leveraging its sponsorship of the Ladies Gaelic Football Association (LGFA) under the title ‘Levelling The Playing Field’ which runs as part of the brand’s ongoing #SeriousSport platform. The integrated initiative acknowledges and pays tribute to the generations of players who have battled for equality and also… Continue reading Lidl Ireland Activates To Further ‘Level The Playing Field’ For Ladies’ Gaelic Football Association
‘Aviva Soccer Sisters’ – Aviva Ireland & Football Association of Ireland
In 2019, the FAI and sponsor Aviva rejuvenated the ‘Aviva Soccer Sisters’ girls grassroots football programme and promoted through a multi-channel, multi-phase campaign which drove an 107% increase in participation and a positive impact for Aviva’s brand and its business. Territory: Ireland Agency: In-House Objectives Background ‘Aviva Soccer Sisters’ is… Continue reading ‘Aviva Soccer Sisters’ – Aviva Ireland & Football Association of Ireland
