PepsiCo, in its fourth year as platinum sponsor of South By Southwest (SXSW), is spearheading its festival activation with its ‘What If? Unconference’ Reflecting the creative thinking and cutting edge technology that lie at the heart of SXSW, the idea is create a brand-owned, rich, engaging festival goer thinking experience. Attendees at the… Continue reading Pepsi’s SXSW ‘What If? Unconference’ Brainstorms
Tag: Food
Trident’s ‘Cabin Tracking’ Turns Moves Into Sounds
2011 saw some sponsors experiment with other uses innovative uses for tracking technologies. In tandem with its smile-led photo tagging initiative at Rock In Rio, confectionery brand Trident also experimented with data tracking to engage with music fans at the festival. Part of Trident’s suite of rights activation was the Trident Cabin (powered by YouTube). This… Continue reading Trident’s ‘Cabin Tracking’ Turns Moves Into Sounds
Trident Tags Crowd Smiles At Rock In Rio Festival
Rock In Rio, which many argue holds the record for the largest music festival in the world (with an audience of 1.5 million people for its first incarnation), is sponsored by chewing gum brand Trident who introduced smile photo tagging at the 2011 event. Sharing some facets with Orange’s 201 Glastonbury photo tagging project,… Continue reading Trident Tags Crowd Smiles At Rock In Rio Festival
Chipotle/Willie Nelson Link On Sustainable Fast Food
Not a traditional sponsorship, but a compelling, real and relevant initiative led by an ambassador partnership saw US restaurant chain Chipotle Mexican Grill collaborate with iconic country singer Willie Nelson on its ‘Back To The Start’ campaign. Chipotle pioneered the use of organic, locally grown ingredients in the fast food sector and is… Continue reading Chipotle/Willie Nelson Link On Sustainable Fast Food
Hell Pizza’s Guerilla Response To Telecom NZ RWC Abstinence Work
Following in the footsteps of ambush advertiser Moa Beer, New Zealand pizza brand (and notoriously controversial advertiser) Hell Pizza is also mocking Telecom NZ’s pulled ‘Abstain for the game’ campaign. Leveraging the publicity surrounding the telecoms outfit’s much derided ‘Abstinence’ activity, which aimed to promote its status as an official All Blacks sponsor, Hell… Continue reading Hell Pizza’s Guerilla Response To Telecom NZ RWC Abstinence Work
Kit Kat Abstract Art (Rijksmuseum Twenthe)
An element of Kit Kat’s sponsorship of the Abstract USA show at the Rijksmuseum Twenthe gallery in the Netherlands was meant to be a bit of fun but caused quite a stir in the art world. Abstract shapes and geometry featured strongly in the exhibition which included works from artists like Frank Stella and… Continue reading Kit Kat Abstract Art (Rijksmuseum Twenthe)
Doritos & EA Sports Link on 3D Madden NFL 11 Game
As the play-offs heat up and bring fans ever close to this year’s Miami Super Bowl, two NFL sponsors have collaborated to bring 3D to the record breaking Madden NFL 11 game on Xbox and Playstation. Doritos and EA Sports team up for the Doritos 3-D version – which aims to give fans… Continue reading Doritos & EA Sports Link on 3D Madden NFL 11 Game
Unilever’s Sunflower Seed Sponsorship Push
Ai Weiwei’s Unilever Series commission, ‘Sunflower Seeds’, has been promoted heavily both by the brand and gallery through a series of multi platform channels as well as via traditional media and PR work. The central website includes interpretation text, artist quotes, video and one-to-ones with the artist. Other cyber activation ranges from YouTube seeding… Continue reading Unilever’s Sunflower Seed Sponsorship Push
Lurpak Spreads Awarness Across UKTV Food
Lurpak launches an integrated sponsorship of UKTV – spanning both TV and online platforms – to boost awareness, enhance its brand status and highlight its values. The six month sponsorship of UKTV Food on Sundays linked Lurpak to well-loved chefs appearing on the channel including Nigella Lawson, Delia Smith, James Martin, Keith Floyd and… Continue reading Lurpak Spreads Awarness Across UKTV Food
