From deuce to advantage, sportswear behemoth Nike marked the milestone victory of long-time athlete ambassador Rafael Nadal by rolling out an ‘Advantage Nadal’ social spot just minutes after the Spaniard won the Australian Open to notch up his 21st Grand Slam title – the most Grand Slams won by any male player. The sports apparel… Continue reading Nike (& Others) Celebrate Rafael Nadal’s Record Breaking Win With ‘Advantage Nadal’ Spot
Tag: Endorser
Adidas & Lionel Messi leverage UCL Via Paris Ball Drop Campaign To Inspire The Next Generation
On the morning of 28 September, hours ahead of the Champions League match between Paris Saint-Germain FC (PSG) and Manchester City FC, UEFA partner Adidas and the brand’s super star soccer ambassador Lionel Messi partnered on a campaign celebrating the sport which saw thousands of exclusive branded football dropped across the Ile-de-France region. The… Continue reading Adidas & Lionel Messi leverage UCL Via Paris Ball Drop Campaign To Inspire The Next Generation
Nike Honours Cristiano Ronaldo Via Film, Madeira Football Field Refurb & New Boots
Nike honoured athlete ambassador Cristiano Ronaldo’s latest career milestones through a multi-strand ‘Greatness Starts With A Goal’ campaign which spanned social media content and the renovation of a community football pitch on the island of Madeira where the Portuguese soccer star was born 36 years ago. Marking the Portugal skipper’s new status as the… Continue reading Nike Honours Cristiano Ronaldo Via Film, Madeira Football Field Refurb & New Boots
Beats By Dre Ad Features First College Athlete Ambassador & Youngest Endorser Shedeur Sanders
On 1 September Beats by Dre debuted a campaign featuring its first ever college athlete ambassador – and its youngest ever endorser – Shedeur Sanders. The son of NFL and MLB legend Deion Sanders fronts a campaign which continues the brand’s purpose-led advertising: marketing with a layer of activism. As well as welcoming… Continue reading Beats By Dre Ad Features First College Athlete Ambassador & Youngest Endorser Shedeur Sanders
Michelob Ultra ‘Save It, See It’ Project Supports Gender Equality In Sport, Media & Marketing
In late August Michelob Ultra launched a blended marketing, partnership and community cause initiative called ‘Save It, See It’ linking a variety of brand initiatives all focused on increasing the visibility of women’s sport. Linked to its promise that by 2025, 50% of its non-product-focused ad campaigns will feature female athletes or women’s sports… Continue reading Michelob Ultra ‘Save It, See It’ Project Supports Gender Equality In Sport, Media & Marketing
NBA Stars Marjanovic & Harris Team Up For Goldfish Crackers’ Integrated #GoForTheHandful Campaign
An April US campaign by Pepperidge Farm’s Goldfish Crackers invites basketball fans to test their own ‘goldfish-grabbing skills’ against the largest hands in the NBA in an integrated campaign led by TikTok and fronted by NBA stars and best friends Boban Marjanovic and Tobias Harris. The former Toronto Raptors teammates star in a campaign which combines… Continue reading NBA Stars Marjanovic & Harris Team Up For Goldfish Crackers’ Integrated #GoForTheHandful Campaign
Dangerfield Fronts NAB’s Latest Season Of Award-Winning AFL ‘Mini Legends’ Campaign
As the new AFL season gets under way, banking sponsor NAB rolled out the latest phase of its ongoing ‘Mini Legends’ activation which showcases the bank’s support for footy across Australia from the grassroots ‘NAB AFL Auskick’ programme through to the big time elite league. The 2021 campaign, developed with agency Clemenger BBDO, is… Continue reading Dangerfield Fronts NAB’s Latest Season Of Award-Winning AFL ‘Mini Legends’ Campaign
Megan Rapinoe Fronts Comic Schmidt’s Natural Campaign Which Urges Consumers To Crush FOBO (Fear Of Body Odour)
US Women’s National Team player Megan Rapinoe fronts a comic new marketing campaign for Unilever’s Schmidt’s Natural which offers a funny twist on stereotypical deodorant brand advertising. The marketing push, running under the brand’s #MadeForEveryone platform, urges viewers to ‘Switch to Schmidt’s and smell like a champ’ and to ‘join soccer megastar Megan Rapinoe and… Continue reading Megan Rapinoe Fronts Comic Schmidt’s Natural Campaign Which Urges Consumers To Crush FOBO (Fear Of Body Odour)
MPL clicks with Leander Paes and Geeta Phogat to connect India to esports Watch the campaign conceptualised by MPL’s in-house creative team here
eSports and mobile gaming platform Mobile Premier League (MPL), launched a national print and TV campaign in India called ‘Maidan Naya, Khel Wohi / New Playground, Same Game’ with a dual objective of it increasing participation and generating wider awareness of and recognition for eSports. The campaign, developed in harness with MPL’s in-house creative… Continue reading MPL clicks with Leander Paes and Geeta Phogat to connect India to esports Watch the campaign conceptualised by MPL’s in-house creative team here
Mike Tyson Adds Fizz To New US ‘It’s Mike’s’ Campaign For Mike’s Hard Lemonade Seltzer
‘Iron’ Mike Tyson stars in humorous series of mid-March spots for Mike’s Hard Lemonade Seltzer called ‘It’s Mike’s’. The national campaign, the first work from the brand’s new creative agency WorkInProgress (WIP), debuted on 14 March and was led by a television burst which ensured the brand had a significant presence during NBA games,… Continue reading Mike Tyson Adds Fizz To New US ‘It’s Mike’s’ Campaign For Mike’s Hard Lemonade Seltzer
Nike’s Mother’s Day ‘The Toughest Athletes’ Celebrates The Strength Of Women Athletes During Pregnancy & Early Motherhood
Nike posted a short film on Mother’s Day 2021 which showcases the strength of women during pregnancy and early motherhood and promotes the brand’s new maternity collection. The 60-second online video, called ‘The Toughest Athletes’, features a 20-strong team of brand ambassadors and pregnant amateur and everyday female athletes highlighting various stages of pregnancy… Continue reading Nike’s Mother’s Day ‘The Toughest Athletes’ Celebrates The Strength Of Women Athletes During Pregnancy & Early Motherhood
Music Super Star Dua Lipa Seeks To Inspire Women In Puma’s Global, Year-Long ‘She Moves Us’ Campaign
The start of March, saw Puma launch a year-long campaign called ‘She Moves Us’ which seeks to inspire women worldwide in 2021 and which is fronted by new brand ambassador Dua Lipa. Fronted by the singer/songwriter, the marketing initiative spans videos, talks and interviews with female ambassadors and is led by a hero spot… Continue reading Music Super Star Dua Lipa Seeks To Inspire Women In Puma’s Global, Year-Long ‘She Moves Us’ Campaign
