Jacob’s Creek 2013 Australian Open campaign builds on the brand’s umbrella ‘Open’ marketing concept by focusing on the players’ raw emotions and presents the tournament as an open stage of individual characters being true to themselves. Revolving around moments between the tennis itself, the wine brand provides platforms for players to open up about… Continue reading Jacob’s Creek’s Agassi-Led Australian ‘Open’ Films
Tag: Endorser
Nike vs Adidas > Battle Of Big Sports Brand Endorsers
As the heavyweight summer sports events draw ever closer, the two biggest beasts of the sportswear world have ramped up their own head-to-head marketing battle with new international campaigns spearheaded by their flagship global brand ambassadors. Spring sees both brands lay the groundwork for the sporting summer with new global ad campaigns fronted by… Continue reading Nike vs Adidas > Battle Of Big Sports Brand Endorsers
