As the women’s teams begin this year’s Ashes summer, Commonwealth Bank (CommBank) leverages its partnership with Cricket Australia with a ‘Levelling The Playing Field’ commitment that blends one of the country’s biggest diversity campaigns with the single largest investment in women’s sport in Australia The initiative reflects the bank’s belief ‘that cricket is a… Continue reading CommBank Activates Cricket Australia Tie-Up With ‘Levelling The Playing Field’ Women’s Diversity Campaign
Tag: Cricket Australia
XXXX Gold’s Tech-Enabled ‘Goldie’ Cap Rewards Australian Cricket Fans For Ashes Summer Support
Being given a Baggy Green cap is an honour for all Australian cricketers and new Cricket Australia sponsor XXXX Gold is leveraging this iconic national symbol by introducing a tech-enabled ‘Goldie’ cap. The beer brand is activating its new Cricket Australia sponsorship with an internet-of-things style initiative that gives away Goldies to those who… Continue reading XXXX Gold’s Tech-Enabled ‘Goldie’ Cap Rewards Australian Cricket Fans For Ashes Summer Support
Cricket Australia Rolls Out Women’s “Ashes To Ashes” Verse To Promote Series & Sell Tickets
With just a month to go before the start of the much anticipated Commonwealth Bank Women’s Ashes Series, hosts Cricket Australia has rolled out an ad campaign and ticket sales initiative based around the famous burial service ‘Ashes To Ashes, Dust To Dust’ phrase and its familiar ‘Thompson/Lillee’ Australian cricket reworking. The launch TV… Continue reading Cricket Australia Rolls Out Women’s “Ashes To Ashes” Verse To Promote Series & Sell Tickets
CommBank Leverages ICC Women’s World Cup With New Q&A Led Australian Women’s Cricket Campaign
Commonwealth Bank (CommBank) is rolling out its first major activation since shifting its core Cricket Australia partnership to the women’s team with a new initiative timed to leverage rising interest around the current ICC Women’s World Cup. The ‘How Much Do You Really Know About Australian Cricket?’ campaign is spearheaded by a set of… Continue reading CommBank Leverages ICC Women’s World Cup With New Q&A Led Australian Women’s Cricket Campaign
Ashes Anticipation Begins With Cricket Australia’s ‘Our Greatest Test’ Ticket Campaign
The countdown to the 2017/18 Ashes has begun as Cricket Australia begins to build some anticipation around the test series and starts its ticket sales drive. The campaign, developed in alliance with agency M&C Saatchi Melbourne, celebrates ‘Our Greatest Test’ and revolves around the idea that when the Australian and English players face one… Continue reading Ashes Anticipation Begins With Cricket Australia’s ‘Our Greatest Test’ Ticket Campaign
Cricket Australia’s Summer Season ‘Fan Storytelling’ Campaign Focuses on Diversity & Unity
Cricket Australia has begun activating ahead of its summer cricket season with the launch of a campaign positioning its diverse fan base as the real Australian team. The underlying message is simple – inspiration and unity through a shared love of cricket. The initiative, aimed primarily at driving ticket sales and generating excitement… Continue reading Cricket Australia’s Summer Season ‘Fan Storytelling’ Campaign Focuses on Diversity & Unity
Toyota Activates Cricket Australia Partnership With ‘Celebrating Celebrations’
With the aim of driving brand engagement and consideration amongst cricket fans and becoming a part of the cricket conversation this summer, Australian Cricket sponsor Toyota has been running ‘Celebrating Celebrations – The Follow-On’ through the season. While last year’s initiative saw campaign characters ‘Steve’ and ‘Dave’ help Aussies learn the basics at so-called… Continue reading Toyota Activates Cricket Australia Partnership With ‘Celebrating Celebrations’
Victoria Bitter Offers Fans A Chance To Earn A Place In the Australian Cricket Team
Cricket season Down Under is now in full swing and this year Cricket Australia top level platinum partner Victoria Bitter (VB) has steered clear of its recent hi-tech gimmick led campaigns (such as its scoreboard and smart watch activation) in favour of a fan-fcoused campaign that offers cricket lovers a chance to have their own… Continue reading Victoria Bitter Offers Fans A Chance To Earn A Place In the Australian Cricket Team
KFC Australia ‘The Home Cricket Ground (#TheHCG)’ Back For More Fan Rituals
KFC has revived its authentic everyman ‘Home Cricket Ground’ initiative – activating its partnership with Cricket Australia – with a multi-platform campaign (spanning TV, social and even Shazam) that celebrates Australian fans’ at-home cricket rituals. To leverage the new 2015/16 summer cricket season, the campaign is built on the idea that while the MCG… Continue reading KFC Australia ‘The Home Cricket Ground (#TheHCG)’ Back For More Fan Rituals
Cricket Australia Ticket Campaign Warns Fans ‘Don’t Be A Daryl’
A new campaign from Australian cricket’s governing body urges fans of the national side to secure tickets and future memories as no one wants to be a ‘Daryl’. You know Daryl… the cricket lover who finds an excuse not to go to a game and misses out big time!’ The initiative is led by… Continue reading Cricket Australia Ticket Campaign Warns Fans ‘Don’t Be A Daryl’
Sportsbet’s #Pommel Social Sledging Drives Aussie Ashes Activity
Sledging is something of an Ashes tradition and, for Australians, sledging the poms is seen as a cross between a privilege and an art form for cricketers wearing the baggy green. Little wonder then that the social media led Ashes campaign from Sportsbet.com.au aims to offer Australians the chance to mock the English from… Continue reading Sportsbet’s #Pommel Social Sledging Drives Aussie Ashes Activity
Ashes Rivals Vaughan & McGrath Race Toyotas To #SettlesTheScore
Toyota, a sponsor of both the England and Wales Cricket Board (ECB) and Cricket Australian (ACB), is activating its partnerships through a campaign that pits cricket legends and Anglo-Oz rivals Michael Vaughan and Glenn McGrath in a head-to-head, one-off driving challenge to ‘Settle The Score’. Blending its two commercial partnerships by leveraging the fierce… Continue reading Ashes Rivals Vaughan & McGrath Race Toyotas To #SettlesTheScore
