The Ashes began in 1882 and, after all those years, the score in the oldest international cricket competition stands pat at 32 series wins each (and five draws). Little wonder then that so much marketing activation around the biennial England vs Australia tests on both sides of the world is dominated by the themes… Continue reading ASHES ACTIVATION: THREE APPROACHES TO RIVALRY, BANTER & SLEDGING
Tag: Cricket Australia
KFC Australia Goes Green & Gold For Ashes Activation
KFC are changing their globally recognised red and white corporate colours (which also happen to be the English flag colours) to the green and gold of the Aussie cricket team to leverage this summer’s Ashes series and support its Cricket Australia sponsors. Developed with agency Ogilvy Sydney, this is another example of sponsorship activation… Continue reading KFC Australia Goes Green & Gold For Ashes Activation
VB WiFi Ashes Scoreboards Embrace ‘Internet Of Things’
Cricket Australia sponsor Victoria Bitter (VB) leads its summer Ashes campaign with live Ashes cricket scoreboards showing the real-time test scores The Aussie beer brand is giving away the classic cricket scoreboards – which are wi-fi connected and not only display the real-time score, but also features commentary from former player Ian Healy –… Continue reading VB WiFi Ashes Scoreboards Embrace ‘Internet Of Things’
ASICS ‘FaceANation’ Activates Cricket Australia’s Ashes
The Ashes are here again and cricket fans can rejoice in the return of one of sport’s oldest international rivalries – England against Australia and ASICS, the kit supplier for 2013/14 Ashes hosts Cricket Australia, is rolling out a new ‘unite the country’ style campaign called ‘The Face A Nation’. The big idea behind… Continue reading ASICS ‘FaceANation’ Activates Cricket Australia’s Ashes
Ashes Sponsor CommBank’s ‘Cricket Club’ Tickets/Grants
Another Ashes series is already upon us and the series title sponsor Commonwealth Bank is activating its rights by inviting cricket fans to ‘Get in the Game’ – via grass roots grants and/or test ticket competitions – by joining its ‘CommBank Cricket Club’. Launched in early November, this isn’t positioned as a typical cricket… Continue reading Ashes Sponsor CommBank’s ‘Cricket Club’ Tickets/Grants
Captains Front Wolf Blass Sky Sports Ashes Alliance
With so much of the first Ashes test media coverage focusing on the decision-making of the two captains (particularly around their use of the DRS review system), it seems that Wolf Blass’ decision to place the key decisions made by captains at the heart of its Sky Sports Ashes media partnership is an insightful and… Continue reading Captains Front Wolf Blass Sky Sports Ashes Alliance
ECB’s ‘#RiseForEngland’ Web App + Joint ACB ‘FanFaceOff’
Late June saw the England and Wales Cricket Board (ECB) has rolled out a new campaign based around social media activity and statistics called ‘#RiseForEngland’. Launched in the late June build up to this summer’s Ashes test series against Australia, the ECB’s web application revolves around social media statistical comparisons by aggregating web activity… Continue reading ECB’s ‘#RiseForEngland’ Web App + Joint ACB ‘FanFaceOff’
Cricket Australia’s ‘Rivalry Unites Us’ Ashes Activation
Cricket Australia’s ‘The Rivalry That Unites Us’ campaign, which promotes 2013/14’s twin home and away Ashes series, takes a classic ‘national pride’ sports marketing approach based on the idea that sports oldest enduring rivalry uniquely brings people together. The initiative is spearheaded by a TV spot, developed in tandem with agency GPY&R, that aims… Continue reading Cricket Australia’s ‘Rivalry Unites Us’ Ashes Activation
Vodafone’s ‘Get Away With It’ Cricket vBook & Mobile App
Worried about missing any of this summer’s Australian cricket action? Vodafone has just the solution for you – the vBook. A vBook looks like any old regular book, but it has a secret compartment for your phone so it gives the illusion to those around you that you are reading a regular book,… Continue reading Vodafone’s ‘Get Away With It’ Cricket vBook & Mobile App
ASICS Blend Short & Long Video For Cricket Australia
November 2011 saw Infinity Squared launched a new campaign for ASICS to coincide with the leading global sportswear manufacturer’s recent unveiling as the new official footwear and apparel sponsor of Cricket Australia. The approach sees the use of longer format (digital) content to influence the creative for a 30-second format, an approach which Infinity… Continue reading ASICS Blend Short & Long Video For Cricket Australia
VB Shouts The Nation In Ashes Defeat
In January Carlton & United Breweries, the official beer sponsor of the Australian national cricket team, honoured its pre tournament pledge to ‘Shout The Nation’ – buying the whole country a complimentary Victoria Bitter (VB) despite its Ashes loss to England. Back in November it promised to buy a VB can or stubby for… Continue reading VB Shouts The Nation In Ashes Defeat
