FareShare, a UK national network of charitable food redistributors, teamed up with creative agency BMB, to leverage the 2022 FIFA Men’s World Cup and bring some festive cheer in the form of a fundraising England Football Christmas single led campaign called ‘Sweet Carol Rhymes’. The campaign title is a play on the current England… Continue reading Charity FareShare & BMB Release ‘Sweet Carol Rhymes’ Christmas World Cup Fundraising Single
Tag: Charity
‘Football Blackout For Human Rights’ Qatar 2022 Protest Campaign Calls For World Cup ¼ Final Blackout
A group of human rights organisations have called on fans to boycott the FIFA Men’s World Cup quarter-final – which takes place on United Nations’ ‘International Day of Human Rights’ on 10 December – through a Qatar 2022 protest campaign called ‘Football Blackout For Human Rights’. Created by Berlin-based creative agency Heimat, the campaign… Continue reading ‘Football Blackout For Human Rights’ Qatar 2022 Protest Campaign Calls For World Cup ¼ Final Blackout
Cordaid, Jako, Fitzroy & Piro Honour Tragic Migrant Workers Linked To 2022 World Cup With ‘Qatar Mourning Band’
Dutch based charity Cordaid teamed up with sportswear brand Jako, creative agency Fitzroy and football artist Piro to create and promote the ‘Qatar Mourning Band’: a wearable symbol of support for the Netherlands national team at the 2022 FIFA Men’s World Cup that also highlights human rights abuses and inhuman working conditions for those constructing… Continue reading Cordaid, Jako, Fitzroy & Piro Honour Tragic Migrant Workers Linked To 2022 World Cup With ‘Qatar Mourning Band’
Miami Sports Stars Back The Miami Foundation’s ‘Jersey For Miami’ Fundraising Campaign
Players from five of Miami’s biggest sports franchises – Dolphins (NFL), Heat (NBA), Marlins (MLB), Inter Miami (MLS) and the Florida Panthers (NHL) – teamed up to promote the cause and donate their autographs on a jersey in exchange for donations in aid of The Miami Foundation’s ‘Give Miami Day’. In a campaign called… Continue reading Miami Sports Stars Back The Miami Foundation’s ‘Jersey For Miami’ Fundraising Campaign
Lexington Leverages The Breeders Cup By Turning Sneakers To ‘Horse Kicks’ Equine Footwear
Custom Sneakers for horses have arrived in the home of racing in the USA – Lexington, Kentucky – in the form of a slightly tongue-in-cheek October/November ‘Horse Kicks‘ campaign from agency Cornett, regional visitor/tourist organisation VisitLEX and sneaker design outfit Infinite Kustomz. The world’s first custom sneaker range for horses, ‘Horse Kicks’, is a custom… Continue reading Lexington Leverages The Breeders Cup By Turning Sneakers To ‘Horse Kicks’ Equine Footwear
Sir Geoff Hurst’s 1966 World Cup Recollections Digitally Archived As ‘The Ever Lasting Memory’ NFT To Raise Funds For Alzheimers & Dementia
In July, ahead of November’s FIFA 2022 Men’s World Cup In Qatar, England Football legend and 1966 World Cup hat trick hero Sir Geoff Hurst unveiled a new digital initiative titled ‘The Everlasting Memory’ to digitally archive his personal recollections of the famous final against West Germany in an NFT. The announcement marked 56… Continue reading Sir Geoff Hurst’s 1966 World Cup Recollections Digitally Archived As ‘The Ever Lasting Memory’ NFT To Raise Funds For Alzheimers & Dementia
Official Kentucky Derby Drink Old Forester Hosts Alternative ‘Kentucky Turtle Derby’
The 2022 Kentucky Derby at Louisville’s Churchill Downs is a celebration of great racing and of the bourbon-based mint julep drink – particularly Brown-Forman’s Old Forester bourbon whose ready-to-drink mint julep is the ‘Official Drink Of The Kentucky Derby’. So you’d think that on the first Saturday in May means the brand would encourage fans… Continue reading Official Kentucky Derby Drink Old Forester Hosts Alternative ‘Kentucky Turtle Derby’
Microsoft Teams Up With Veterans To Compose Invictus Games 2022 ‘Anthem For All’
In partnership with The Invictus Games Foundation and agency McCann, Microsoft used the power of its own technologies to create a new way for veterans can take part in the 2022 Invictus Games – not through the sport, but through music. The US tech giant’s team recognised that many veterans were unable to take… Continue reading Microsoft Teams Up With Veterans To Compose Invictus Games 2022 ‘Anthem For All’
Heroes of Today ‘The Dream’ Film Highlights Female Athlete Untold Stories & Struggles
Heroes of Today, a not-for-profit platform dedicated to ending discrimination and intolerance which is supported by Spain’s LaLiga, launched a haunting video in early May telling stories about female athletes and the sacrifices they make to keep their dreams alive. ‘The Dream’, which was created by agency DDB Spain, opens with a cheering crowd at… Continue reading Heroes of Today ‘The Dream’ Film Highlights Female Athlete Untold Stories & Struggles
Nivea Men Leverages Liverpool FC & Talk Club Tie-Ups To Spotlights Mental Health Crisis In Youngsters
Nivea Men tackled men’s mental health in a new campaign called ‘Strength in Numbers’ that leverages its sponsorship of Liverpool FC and its partnership with mental wellbeing charity Talk Club. Developed in harness with agency Digitas UK and launched in the last week of April, the initiative saw Nivea Men work in partnership with… Continue reading Nivea Men Leverages Liverpool FC & Talk Club Tie-Ups To Spotlights Mental Health Crisis In Youngsters
Bald AFL Legends & Stars Raise Bald Tyre Awareness In Continental Tyres AFL Safety Activation
The start of April saw global tyre giant Continental Tyres leverage its AFL partnership through the launch of a campaign called ‘Continental Tyres Bald Stars’: an Australian marketing push based around a team of iconic bald AFL players on a mission to raise awareness of the dangers of bald tyres. The global tyre safety… Continue reading Bald AFL Legends & Stars Raise Bald Tyre Awareness In Continental Tyres AFL Safety Activation
Reds Drop ‘LFC Heroes Club’ NFT-Led Digital Collectibles Initiative Tied To LFC Foundation
Seeking to offer fans a fun and innovative way to celebrate being a Liverpool FC supporter, the club launched an NFT collection at the end of March which featured digital illustrations of 24 men’s team players each bringing their individual and superhero characteristics to life. To try and ensure the NFTs were accessible to… Continue reading Reds Drop ‘LFC Heroes Club’ NFT-Led Digital Collectibles Initiative Tied To LFC Foundation
