The Disney owned Indian sports media giant Star Sports rolled out a promo for its coverage of the ICC Women’s T20 World Cup 2023 called ‘Her Story’ which pays tribute to those who have paved way for the current generation of female cricket heroes who are attempting to win the tournament for the first time.… Continue reading Star Sports ‘Her Story’ Promos ICC Women’s T20 World Cup 2023 & India’s Women’s Cricket Team
Tag: TV spot
LeBron James Fronts AT&T’s ‘A Little Love’ Hopeful New Year Spot As NBA Season Tips Off
AT&T teamed up with athlete ambassador LeBron James to share some love and offer some positivity at the end of 2020 and the start of the New Year with a New Year campaigned called ‘A Little Love’. The aim of the ad, created by agency BBDO, is to look forward to 2021 with hope… Continue reading LeBron James Fronts AT&T’s ‘A Little Love’ Hopeful New Year Spot As NBA Season Tips Off
Guinness Celebrates Japan’s Female Rugby Stars In ‘Made Of More’ World Cup Pioneers
Mid August saw Guinness release a campaign telling the tale of Japan’s female rugby pioneers – Liberty Fields. The ‘Liberty Tales’ story sets out to highlight how a group of female rugby fans formed a Tokyo club and collectively overcame societal pressures in 1980’s Japan in order to pursue their passion. Despite having very little… Continue reading Guinness Celebrates Japan’s Female Rugby Stars In ‘Made Of More’ World Cup Pioneers
Nike China Continues To Break Down Barriers Via Sports Star-Studded ‘Further Than Ever’
Nike China has launched a campaign, called ‘Further Than Ever’, that aims to break down social barriers and which stars some of the country’s most famous and influential sports stars. The campaign is spearheaded by a hero commercial featuring an impressive team of sports personalities from a wide range of sports and athletic activities… Continue reading Nike China Continues To Break Down Barriers Via Sports Star-Studded ‘Further Than Ever’
Nike Basketball’s Giannis Antetokounmpo NBA MVP Hoop Salute ‘Mount Olympus’ Campaign
To celebrate athlete ambassador Giannis Antetokounmpo’s rise to the NBA elite and his MVP award, Nike released a Giannis signature shoe campaign that featured a basketball hoop planted at the summit of Mount Olympus. The sportswear behomoth’s shoe launch for the star – nicknamed the ‘Greek Freak’ – marks the first time that Nike… Continue reading Nike Basketball’s Giannis Antetokounmpo NBA MVP Hoop Salute ‘Mount Olympus’ Campaign
Parallel Springboks & ASICS Campaigns Launch ‘Unstoppable’ Jersey For 2019 Rugby World Cup
The South Africa Rugby Union and the sportswear brand launched the new Springboks’ ‘Unstoppable’ jersey – for the 2019 Rugby World Cup – with parallel multi-channel campaigns spanning a traditional launch event, PR work, digital and social creative and a spearhead spot. The new kit, designed and manufactured by SA Rugby’s official apparel and… Continue reading Parallel Springboks & ASICS Campaigns Launch ‘Unstoppable’ Jersey For 2019 Rugby World Cup
San Francisco Giants Celebrates New MLB Season With ‘We Built This City’ Ahead Of Opening Day
Days ahead of the start of the 2019 MLB season the San Francisco Giants launched a new spot celebrating their home town called ‘We Built This City’. Aiming to generate buzz and excitement ahead of Opening Day, the video celebrates the city and the team’s role in its evolution. Created by long-time Giants… Continue reading San Francisco Giants Celebrates New MLB Season With ‘We Built This City’ Ahead Of Opening Day
32 Real US College Students Develop Google Cloud’s Explosive March Madness Campaign
Google Cloud launched its NCAA March Madness activation on 15 March with a data led college hoops campaign that features genuine students and which focuses on the tournament’s ‘explosive’ nature. As the official cloud computing partner of the NCAA enters the second year of its March Madness sponsorship the company recruited 32 authentic student… Continue reading 32 Real US College Students Develop Google Cloud’s Explosive March Madness Campaign
Hotstar Campaign Invites India To Watch IPL 12 All Together With Family & Friends
March saw Hotstar roll out a new campaign urging cricket fans across India to watch the 12th season of the Indian Premier League together with friends and family. The campaign from the digital and mobile entertainment brand, owned by Star India, was developed in alliance with agency DDB Mudra and spearheaded by a hero… Continue reading Hotstar Campaign Invites India To Watch IPL 12 All Together With Family & Friends
Beckham & Zidane Spot Helps Adidas Football Celebrate ‘25 Years Of Predator’
Adidas brings together David Beckham and Zinedine Zidane to relaunch their signature football boots on the 25th anniversary of the Predator. The pair of iconic football legends appear seated on a sofa relaxing with their feet up both boasting about the the gold and white of the Predator boots they wore during the early… Continue reading Beckham & Zidane Spot Helps Adidas Football Celebrate ‘25 Years Of Predator’
Prince Royce Fronts MLS ‘Our Soccer’ Campaign In 2019 Season Initiative Linked To Music & Multiculturalism
Four days ahead of kick-off, MLS launched the latest version of its ongoing ‘Our Soccer’ brand campaign to drive hype around the 2019 season. Launched on 12 February, the creative sits at the intersection of sports, culture and entertainment and is fronted by Latin singer/songwriter Prince Royce and showcases the league’s multicultural make up… Continue reading Prince Royce Fronts MLS ‘Our Soccer’ Campaign In 2019 Season Initiative Linked To Music & Multiculturalism
FIFA Launch Women’s 2019 World Cup #LegendsSquad ‘Assemble’ Super Hero Teaser Tournament Promo
Some of the biggest names in the footballing world get a heroic makeover in a mid March promotional film ahead of the Women’s World Cup France 2019. Timed to leverage a series of pre World Cup friendly warm up tournaments – such as the #SheBelievesCup – and the start of the tournament’s individual online… Continue reading FIFA Launch Women’s 2019 World Cup #LegendsSquad ‘Assemble’ Super Hero Teaser Tournament Promo
