Tag Archives: TV spot

Iniesta Leads Powerade’s World Cup #PowerThrough Iniesta Leads Powerade’s World Cup #PowerThrough

Iniesta Leads Powerade’s World Cup #PowerThrough

April saw Powerade, FIFA’s official sportsdrink, launch its central, global World Cup campaign fronted by FC Barcelona and Span star Andrés Iniesta and called ‘There’s Power In Every Game’. >>
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Nike Leverages The Masters With Lunar ‘Play In The Now’ Nike Leverages The Masters With Lunar ‘Play In The Now’

Nike Leverages The Masters With Lunar ‘Play In The Now’

As the year’s first major tournament, The Masters, approached Nike rolled out the latest instalment in its new ‘Play In The Now’ golf equipment campaign – Lunar Control.   >>
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Rapper Brand Jacks Unaired AT&T Spot For Album Promo Rapper Brand Jacks Unaired AT&T Spot For Album Promo

Rapper Brand Jacks Unaired AT&T Spot For Album Promo

Less of an eclectic, odd-couple partnership, this is pure ‘brand jacking’.   Early April saw hip hop insider Karen Civil release a promotion for rapper Future’s new album Honest >>
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Pepsi FutbolNow WC Ambush Via Song, Stars & Portraits Pepsi FutbolNow WC Ambush Via Song, Stars & Portraits

Pepsi FutbolNow WC Ambush Via Song, Stars & Portraits

Pepsi ambushes Coca-Cola’s official World Cup sponsorship with its ‘Now Is What You Make It’ initiative leveraging excitement around the planet’s biggest sporting event.   The campaign’s title is >>
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Soccer As A Social Good: Coke’s ‘World’s Cup’ Work Soccer As A Social Good: Coke’s ‘World’s Cup’ Work

Soccer As A Social Good: Coke’s ‘World’s Cup’ Work

Celebrating soccer as a social good, Coca-Cola launches its Brazil 2014 ‘The World’s Cup’ campaign – the biggest marketing programme in its history.   The global initiative is introduced >>
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Channel 4′s Grand National ‘Original Extreme Sport’ TVC Channel 4′s Grand National ‘Original Extreme Sport’ TVC

Channel 4′s Grand National ‘Original Extreme Sport’ TVC

Crabbie’s Grand National broadcast partner Channel 4 launches a promotional TV ad focusing on the great race’s early origins for its ‘The Original Extreme Sport’ campaign.   The campaign >>
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AT&T Better Network Launch Via NCAA’s March Madness AT&T Better Network Launch Via NCAA’s March Madness

AT&T Better Network Launch Via NCAA’s March Madness

The US telecoms giant is using its NCAA rights to roll out a fresh marketing approach that sees AT&T swap its long running ‘precocious kids’ creative for ‘nerdy engineers’ >>
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Brahma’s World Cup Barley From Brazil Training Ground Brahma’s World Cup Barley From Brazil Training Ground

Brahma’s World Cup Barley From Brazil Training Ground

Brahma cleverly blends beer brewing barley with Brazilian soccer heritage in an authentic campaign that leverages its sponsorship of the national team and of the FIFA World Cup via >>
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Pepsi’s Music-Led Activation For Bangladesh ICC T20 WC Pepsi’s Music-Led Activation For Bangladesh ICC T20 WC

Pepsi’s Music-Led Activation For Bangladesh ICC T20 WC

Music is playing a key role across the Indian subcontinent in rights owner and sponsor campaigns activating around the ICC T20 World Cup in Bangladesh – particularly for sponsor >>
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MLS ‘Club&Country’ Campaign Leverages FIFA World Cup MLS ‘Club&Country’ Campaign Leverages FIFA World Cup

MLS ‘Club&Country’ Campaign Leverages FIFA World Cup

Major League Soccer ushers in the new season with a multi-channel marketing campaign ‘For Club and Country’ that leverages the upcoming FIFA World Cup with the message that to >>
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