Tag Archives: TV spot

Djokovic Partners’ Reactive ‘Wimbledon Win’ Marketing Djokovic Partners’ Reactive ‘Wimbledon Win’ Marketing

Djokovic Partners’ Reactive ‘Wimbledon Win’ Marketing

Novak Djokovic’s personal sponsors – from tennis-specific brands like racquet manufacturer Head to upmarket watch label Seiko – celebrated his Wimbledon victory with an avalanche of low latency congratulatory >>
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Stella’s Wimbledon Activity Leads New ‘Worlds Greatest Events’ Global Strategy Stella’s Wimbledon Activity Leads New ‘Worlds Greatest Events’ Global Strategy

Stella’s Wimbledon Activity Leads New ‘Worlds Greatest Events’ Global Strategy

Stella Artois dovetails is first activation as Wimbledon sponsor with the launch of its new global marketing platform focusing on those who deliver what the brand describes as the >>
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Romario Fronts Havaianas World Cup Flip-Flop Ambush Romario Fronts Havaianas World Cup Flip-Flop Ambush

Romario Fronts Havaianas World Cup Flip-Flop Ambush

Few Brazilian brands are as well known globally as flip-flop giant Havaianas and, despite the official 2014 World Cup flip-flop brand being rival Amazonas, Havaianas has been leveraging Brazil >>
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German Kit Campaign Sees N1 Adidas Meet World Cup Goal German Kit Campaign Sees N1 Adidas Meet World Cup Goal

German Kit Campaign Sees N1 Adidas Meet World Cup Goal

With one of the richest histories in international football, big shirt sales for its home team German kit have played a major role in adidas announced this week that it >>
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Colombian Govt’s World Cup Ads Ask Rebels To Disarm Colombian Govt’s World Cup Ads Ask Rebels To Disarm

Colombian Govt’s World Cup Ads Ask Rebels To Disarm

Colombia’s Government is using Brazil 2014 to try and persuade FARC and ELN guerrillas to swap bullets for balls by rolling out a World Cup themed campaign inviting rebels >>
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Robinsons’ Wimbledon ‘Play Thirsty’ & ‘Squash’d’ Mix Old School & New-Tech Tennis Robinsons’ Wimbledon ‘Play Thirsty’ & ‘Squash’d’ Mix Old School & New-Tech Tennis

Robinsons’ Wimbledon ‘Play Thirsty’ & ‘Squash’d’ Mix Old School & New-Tech Tennis

Robinsons aims to inspire British families to ‘Play Thirsty’ this summer as it activates its Wimbledon partnership by offering free and fun ways for families to enjoy tennis.   >>
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Spain Sponsor Movistar Sends Stars Undercover Spain Sponsor Movistar Sends Stars Undercover

Spain Sponsor Movistar Sends Stars Undercover

Mobile giant Movistar sends Spanish soccer stars undercover in everyday jobs for a stripped back World Cup stunt.   The campaign sees five of La Roja’s best players – >>
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Pepsi’s Gatorade ‘Sweat It’ Spot Ambushes World Cup Pepsi’s Gatorade ‘Sweat It’ Spot Ambushes World Cup

Pepsi’s Gatorade ‘Sweat It’ Spot Ambushes World Cup

June saw PepsiCo sports drink Gatorade crashed in on the World Cup party (and on official sponsor and Coca-Cola-owned rival Powerade) with the 12 June launch of a new >>
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Mercedes’ Nintendo Mario Kart Product Placement Ad Mercedes’ Nintendo Mario Kart Product Placement Ad

Mercedes’ Nintendo Mario Kart Product Placement Ad

It may be more of a product placement and a product launch alliance, but Mercedes’ partnership with Nintendo sees its GLA Crossover feature in the new ‘Mario Kart 8′ >>
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Animated ‘The Last Game’: Nike #RiskEverything Part 3 Animated ‘The Last Game’: Nike #RiskEverything Part 3

Animated ‘The Last Game’: Nike #RiskEverything Part 3

Just three days before the big kick off and Nike Football rolls out its latest ‘Risk Everything’ blockbuster – a five-minute animated feature called ‘The Last Game’   Effectively >>
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