Apr 24, 2013
Pepsi IPL6: From Tweet20 & TV To Gaming Engines & FanCans
With Season 6 in full swing, you can’t escape title sponsor Pepsi’s integrated, multi-platform IPL activation. The campaign has such breadth and depth that it is a challenge >>
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Apr 16, 2013
Morrisons #BGT Sponsorship Leads Marketing Overhaul
Morrisons’ Britain’s Got Talent (#BGT) activation lies at the heart of a major business revamp led by two huge ITV show sponsorships (#BGT and Saturday Night Takeaway) and an >>
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Apr 12, 2013
Head & Shoulders Launches MLB’s ‘Season of the Whiff’
P&G’s Head & Shoulders shampoo brand has linked up with LA Angels pitcher and campaign ‘mane man’ CJ Wilson to launch its 2013 CSR-led campaign called the ‘Season Of >>
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Mar 21, 2013
Coke Zero’s NCAA ‘It’s Not Your Fault’ March Madness
Coke Zero is using Coca-Cola’s rights as an NCAA official Corporate Champion to tie-in March Madness with its new ‘It’s Not Your Fault’ campaign. Part of the >>
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Mar 18, 2013
JC Penney’s 6 Sentimental Spots For The 2013 Oscars
Long-time Oscar broadcast sponsor JC Penney launched a major series of six new commercials during ABC’s 2013 Academy Awards programme. All of the TVCs ran under the retailer’s >>
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Mar 12, 2013
Paddy Power’s Cheltenham Festival Facebook Tip TV Ad
To coincide with the highpoint of the jump racing season, bookmaker and Cheltenham sponsor Paddy Power has launched a new campaign with what it believes is the most important >>
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Mar 11, 2013
Doritos SXSW Consumer-Controlled 62ft #BoldStage
Doritos’ giant #BoldStage, a 62-foot Twitter-powered vending machine stage, is the centrepiece of its sponsorship activation at 2013 South By Southwest (SXSW). Equipped with a four-story-tall LCD screen, >>
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Feb 04, 2013
Oreo Lights Up Twitter As Super Bowl Goes Dark
While, the Super Bowl blackout helped those marketers worried that a one-sided blow-out would undercut the millions spent on second-half TV commercials, it was Oreo marketers who will be >>
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Feb 01, 2013
Big Game’s Big Easy Bud Light Super Bowl Hotel Experience
Few sponsors are more ambitious in their activation at the Super Bowl than Bud Light and much of this year’s Big Game campaign revolves around its takeover of the >>
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Jan 30, 2013
Papa John’s ‘Coin Toss Experience’ Super Bowl Pizza Promotion
With Super Bowl XLVII just a day or two away, the world’s marketing blogs and insight resources are awash with sponsor activation and advertiser analysis. Indeed, it is genuinely >>
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