Inspiring Sports Marketing
22/09/2023
Salesforce & McLaren Racing Celebrate Partnerships Via ‘Formula 1 Wows Fans With Salesforce’ Campaign Starring Lando Norris
August and September saw Salesforce activate its Formula One (F1) sponsorship with the McLaren F1 Racing through a campaign focusing on the concept of partnerships which featured driver Lando >>
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25/05/2023
Red Star FC Teams Up With Paris Flea Market For Unique Scavenger Hunt For Season’s Last Tickets
For its last match of the French National League season, Red Star FC transformed its final batch of tickets into iconic objects from the famous Saint-Ouen Flea Market (which >>
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21/04/2023
Boston Bruins Hype Historic Season & NHL Playoffs Via ‘Its Time’ Campaign
The Boston Bruins celebrated the start of the 2022/23 NHL Playoffs with a hype campaign called ‘It’s Time’ conceived by independent creative agency GYK Antler and Big Brick Productions. >>
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11/04/2023
NRL’s Broncos’ ‘Heart Of Brisbane’ Brand Campaign Marks Its City Territory As New Local Rival Kicks-Off New Season
Teaming up with independent brand agency Archibald Williams, the Brisbane Broncos staked a claim to its home turf and city support base through an integrated campaign called ‘Heart Of >>
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06/04/2023
Newcastle Knights Launch New ‘Bound Together’ Brand Platform Promoting Fan/Team Unbreakable Connection
Leveraging the start of the 2023 National Rugby League (NRL) season, the NIB Newcastle Knights launched an emotive new brand platform called ‘Bound Together’ based around celebrating the bond >>
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21/03/2023
Hawthorn FC Start New Season With MCG ‘Get In The Team Photo’ Fan Activation
AFL team Hawthorn FC teamed up with tech-led digital and social engagement agency Campaignware for an in-stadium photo memento fan activation on the main MCG concourse for the team’s >>
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06/03/2023
Chicago Red Stars Recreate Netflix Movie ‘Wednesday’ Dance To Reveal 2023 Season Schedule
The Chicago Red Stars, a founding member of the National Women’s Soccer League (NWSL), promoted the 2023 season schedule through a social campaign in which the players leveraged viral >>
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17/02/2023
Aston Martin F1 Launch New Car, Team & Visual Identity Via ‘New Energy’ Campaign Spanning All Assets
Aston Martin Aramco Cognizant Formula 1 Team (AMF1) introduced its new team positioning and visual identity with the launch of its 2023 car – the AMR23 – through an >>
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09/02/2023
Philadelphia Eagles ‘A Fan Of Change’ Call To End Gun Violence Once & For Prior To Super Bowl LVII
In the days ahead of Super Bowl LVII, the Philadelphia Eagles leveraged National Gun Violence Survivors Week and launched a new film promoting the team’s ‘A Fan Of Change‘ >>
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