August and September saw Salesforce activate its Formula One (F1) sponsorship with the McLaren F1 Racing through a campaign focusing on the concept of partnerships which featured driver Lando Norris and formed a colourful tribute to how Salesforce can deliver customised experiences to keep client customers at the centre of the experience. The campaign,… Continue reading Salesforce & McLaren Racing Celebrate Partnerships Via ‘Formula 1 Wows Fans With Salesforce’ Campaign Starring Lando Norris
Tag: Team
Red Star FC Teams Up With Paris Flea Market For Unique Scavenger Hunt For Season’s Last Tickets
For its last match of the French National League season, Red Star FC transformed its final batch of tickets into iconic objects from the famous Saint-Ouen Flea Market (which is situated close to its stadium) and then held a unique fan treasure hunt. The initiative, titled ‘Flea Tickets / Les Billets A Chiner’, was… Continue reading Red Star FC Teams Up With Paris Flea Market For Unique Scavenger Hunt For Season’s Last Tickets
Boston Bruins Hype Historic Season & NHL Playoffs Via ‘Its Time’ Campaign
The Boston Bruins celebrated the start of the 2022/23 NHL Playoffs with a hype campaign called ‘It’s Time’ conceived by independent creative agency GYK Antler and Big Brick Productions. The campaign, which aims to ‘pump up the excitement for Spring hockey on Causeway Street’, was led by a 60-second television commercial ‘It’s Time’, the… Continue reading Boston Bruins Hype Historic Season & NHL Playoffs Via ‘Its Time’ Campaign
NRL’s Broncos’ ‘Heart Of Brisbane’ Brand Campaign Marks Its City Territory As New Local Rival Kicks-Off New Season
Teaming up with independent brand agency Archibald Williams, the Brisbane Broncos staked a claim to its home turf and city support base through an integrated campaign called ‘Heart Of Brisbane’ which rolled out at the start of the new 2023 NRL season. The agency – which was recently appointment by the Queensland rugby league… Continue reading NRL’s Broncos’ ‘Heart Of Brisbane’ Brand Campaign Marks Its City Territory As New Local Rival Kicks-Off New Season
Newcastle Knights Launch New ‘Bound Together’ Brand Platform Promoting Fan/Team Unbreakable Connection
Leveraging the start of the 2023 National Rugby League (NRL) season, the NIB Newcastle Knights launched an emotive new brand platform called ‘Bound Together’ based around celebrating the bond the Knights’ fans have with the team. Created with independent agency Enigma, the initiative aims to celebrating the unbreakable connection between supporters and players and the… Continue reading Newcastle Knights Launch New ‘Bound Together’ Brand Platform Promoting Fan/Team Unbreakable Connection
Hawthorn FC Start New Season With MCG ‘Get In The Team Photo’ Fan Activation
AFL team Hawthorn FC teamed up with tech-led digital and social engagement agency Campaignware for an in-stadium photo memento fan activation on the main MCG concourse for the team’s 19 March Round 1 game against Essendon. The Hawthorn Hawks, an Aussie Rules club based in Mulgrave (Victoria), worked with Campaignware’s new Bespoke division for… Continue reading Hawthorn FC Start New Season With MCG ‘Get In The Team Photo’ Fan Activation
Chicago Red Stars Recreate Netflix Movie ‘Wednesday’ Dance To Reveal 2023 Season Schedule
The Chicago Red Stars, a founding member of the National Women’s Soccer League (NWSL), promoted the 2023 season schedule through a social campaign in which the players leveraged viral interest in a dance scene in the Netflix movie ‘Wednesday’ by recreating the iconic movie moves in an online video with a few added ball skills,… Continue reading Chicago Red Stars Recreate Netflix Movie ‘Wednesday’ Dance To Reveal 2023 Season Schedule
Aston Martin F1 Launch New Car, Team & Visual Identity Via ‘New Energy’ Campaign Spanning All Assets
Aston Martin Aramco Cognizant Formula 1 Team (AMF1) introduced its new team positioning and visual identity with the launch of its 2023 car – the AMR23 – through an integrated campaign titled ‘New Energy’. The British based AMF1 racing team partnered with global communications agency Havas for the season-long ‘New Energy’ brand platform which,… Continue reading Aston Martin F1 Launch New Car, Team & Visual Identity Via ‘New Energy’ Campaign Spanning All Assets
New York Mets Stars Staff Call Centre For Ticket Sales Campaign On Super Bowl Sunday
A baseball team piggybacked the NFL’s Big Game when the New York Mets rolled out a regional Super Bowl spot in the New York Tri-State area to boost ticket sales for the 2023 MLB season. The comic campaign featured a line-up up Mets stars – including Pete Alonso, Edwin Diaz, Luis Guillorme, Francisco Lindor,… Continue reading New York Mets Stars Staff Call Centre For Ticket Sales Campaign On Super Bowl Sunday
Philadelphia Eagles ‘A Fan Of Change’ Call To End Gun Violence Once & For Prior To Super Bowl LVII
In the days ahead of Super Bowl LVII, the Philadelphia Eagles leveraged National Gun Violence Survivors Week and launched a new film promoting the team’s ‘A Fan Of Change‘ campaign. Created by Philadelphia-based agency The Perception, the campaign is part of the Eagles’ ongoing efforts to combat the city’s gun violence crisis and the… Continue reading Philadelphia Eagles ‘A Fan Of Change’ Call To End Gun Violence Once & For Prior To Super Bowl LVII
Adidas & Arsenal Anti-Knife Crime ‘No More Red’ Spots Span Art, Sports & Community
The award-winning ‘No More Red’ anti-knife crime initiative set up by Arsenal FC and apparel partner Adidas promoted its objectives and its work in January via a series of online films focusing on the people and the partnerships it works with to try and keep youngsters from all backgrounds away from knife crime and gang… Continue reading Adidas & Arsenal Anti-Knife Crime ‘No More Red’ Spots Span Art, Sports & Community
Socceroos Squad Reveal Via ‘Many Journeys. One Jersey. One Squad. Ready To #GiveIt100’ Short Film
Football Australia revealed its Socceroos squad for the upcoming 2022 FIFA Men’s World Cup through an online video featuring Aussie actor Firass Dirani. Narrating a three-minute monologue, the spot saw Dirani talk about past Australia’s World Cup teams and how players have overcome individual and communal challenges ranging from leaving home at 14 to… Continue reading Socceroos Squad Reveal Via ‘Many Journeys. One Jersey. One Squad. Ready To #GiveIt100’ Short Film
