As the MLB season moves into its Play-Offs phase, the New York Mets aim to capture the hearts and secure the support of the city’s baseball fans through a Play-Offs brand campaign called simply ‘These Mets’. The (less glamourous and less globally famous) New York City franchise, nicknamed ‘The Amazins’, leveraged its first postseason… Continue reading NY Mets Seek To Capture Big Apple Baseball Fans Via ‘These Mets’ Playoff Campaign
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Jalen Hurts, AJ Brown & Darius Slay Kick Off New NFL Season In Philadelphia Eagles ‘Go Birds’ Hype Film
The build hype and excitement around the NFL’s 2022/3 football season, the Philadelphia Eagles launched a hype video called ‘Go Birds’ across its own digital and social platforms which captured authentic moments between players ahead of kick off. The aim behind the campaign was to continue building engagement between the international fanbase and the… Continue reading Jalen Hurts, AJ Brown & Darius Slay Kick Off New NFL Season In Philadelphia Eagles ‘Go Birds’ Hype Film
Cricket Australia & Kit Partner ASICS Unveil ‘First Nations’ Strip For ICC Men’s T20 World Cup
On 14 September, Cricket Australia and sportswear supplier ASICS unveiled the Australian Men’s Cricket Team’s kit for the upcoming ICC Men’s T20 World Cup – the first design to acknowledge Australia and Australian Cricket’s deep connection to First Nations people and cultures. Featuring the iconic Walkabout Wickets artwork and paying tribute to past, present… Continue reading Cricket Australia & Kit Partner ASICS Unveil ‘First Nations’ Strip For ICC Men’s T20 World Cup
The Masterpiece (Dutch Masters Jersey) – AGU & Team Jumbo Visma
In 2022, UCI World Tour outfit Team Jumbo-Visma (TJV) and its apparel and equipment supplier AGU were challenged by cycling’s governing body and race owner/organiser The Amaury Sport Organisation (ASO) to modify the design of the team’s official race kit for the Tour de France due to its similarity with event’s iconic CG leader’s yellow jersey… Continue reading The Masterpiece (Dutch Masters Jersey) – AGU & Team Jumbo Visma
Germany’s ‘White Wings’ & ‘Depant GIESSEN 46ers’ Swap Jerseys For International Week Against Racism
Two German basketball teams, White Wings Hanau and Depant GIESSEN 46ers, exchanged jerseys before a BBL / ProB game tip-off and played in the club colours of their opponents for a serious on-court, anti-racist stunt to mark
LA Rams Epic ‘On The Clock’ Spot Reimagines 2022 NFL Draft As Hollywood Heist Film
The Los Angeles Rams leveraged the NFL’s biggest offseason showpiece – the 2022 Draft – with an epic, movie trailer style hype film titled ‘On The Clock’. The tongue-in-cheek, cinematic caper fuses film and sports tropes with quick cuts, funny quips and comic musings Launched on 26 April, 48 hours ahead of the Draft, the short… Continue reading LA Rams Epic ‘On The Clock’ Spot Reimagines 2022 NFL Draft As Hollywood Heist Film
Reds Drop ‘LFC Heroes Club’ NFT-Led Digital Collectibles Initiative Tied To LFC Foundation
Seeking to offer fans a fun and innovative way to celebrate being a Liverpool FC supporter, the club launched an NFT collection at the end of March which featured digital illustrations of 24 men’s team players each bringing their individual and superhero characteristics to life. To try and ensure the NFTs were accessible to… Continue reading Reds Drop ‘LFC Heroes Club’ NFT-Led Digital Collectibles Initiative Tied To LFC Foundation
Atlético De Madrid Launches ‘Match By Match’ Father’s Day Campaign
Leading Spanish soccer side Atlético de Madrid paid tribute to all dad’s and father figures through a tender Father’s Day campaign called ‘Match By Match’. Atlético’s Father’s Day initiative is pays tribute to all fathers and also those who aren’t technically dads but still support kids. The spot outlines how being a father means… Continue reading Atlético De Madrid Launches ‘Match By Match’ Father’s Day Campaign
Mercedes-AMG Petronas F1 Partners With Smart Mattress Brand Eight Sleep To Optimise Effective Rest
In Mid-March, days ahead of the start of the 2022 Formula One season, Mercedes-AMG Petronas F1 unveiled a new partnership with Eight Sleep which saw the mattress developer and manufacturing brand supply drivers and team members with its signature smart mattress and temperature-controlled bedding products and the team offer a package of promotional platforms and… Continue reading Mercedes-AMG Petronas F1 Partners With Smart Mattress Brand Eight Sleep To Optimise Effective Rest
Aston Martin Aramco Cognizant F1 Handed Over Control Of Its Brand To TikTok Creators Prior To New Season
In Mid-March 2022, as the new 2022 Formula One season approached its first Grand Prix in Bahrain (18 to 20 March), the Aston Martin Aramco Cognizant F1 team handed over control of its F1 brand story and build up to the race to TikTok creators. @astonmartinf1 Introducing I / AM LIVE, the ultimate BTS… Continue reading Aston Martin Aramco Cognizant F1 Handed Over Control Of Its Brand To TikTok Creators Prior To New Season
ParalympicsGB Unveils ‘Impossible To Ignore’ Partnership With Ocean Outdoor For Beijing 2022
24 February saw Paralympics GB unveil an official out of home media tie-up with Ocean Outdoor ahead of the 4 March start of the Beijing 2022 Paralympic Winter Games led by a campaign titled ‘Impossible To Ignore’. ‘Impossible to Ignore’ seeks to harness the inspirational power of sport to break down barriers and challenge… Continue reading ParalympicsGB Unveils ‘Impossible To Ignore’ Partnership With Ocean Outdoor For Beijing 2022
All My Relations Indigenous Basketball Team Ball & Film Asks ‘Do You Have What It Takes?’
February saw the ‘All My Relations (AMR)’ women’s Indigenous basketball team launched its first charity campaign with creative agency The Local Collective to showcase the team’s deep roots and raise funds through sales of a bespoke, limited edition basketball. The work, which was developed in a partnership with advertising agency The Local Collective (TLC) showcases the… Continue reading All My Relations Indigenous Basketball Team Ball & Film Asks ‘Do You Have What It Takes?’
