As marketing ramps up around the 28 October tip-off for the 2015/16 NBA season, new campaigns by the league, teams, official sponsors, sports brands and athlete ambassador led ambushers all look to leverage basketball’s current prosperity, to build on its success and perhaps even begin to challenge the NFL’s No1 position in the US sports… Continue reading New 2015/16 Basketabll Season Sponsor Activation Leverages NBA Success
Tag: Team
‘Since 1776′ Revolution Leads Philadelphia 76rs Refresh & Reboot For New NBA Season
The Philadelphia 76ers has launched a season ticket campaign (which doubles as a brand revival initiative) by leveraging the city’s revolutionary history and tapping in to its roots as an underdog. Philadelphians (and its teams) pride themselves on being part of a city with a rich, but rather unconventional history and this new campaign,… Continue reading ‘Since 1776′ Revolution Leads Philadelphia 76rs Refresh & Reboot For New NBA Season
FC Barca Fans ‘Bus Stop Street Stunt Experience’
The latest strand of the ongoing ‘Barça Fans Project’ was an ingenious surprise fan experience that began at what seemed an unlikely, unglamorous place – a local bus stop. For members of the public quietly minding their own business whilst waiting for a bus in the Hospital de Llobregat area of Barcelona The… Continue reading FC Barca Fans ‘Bus Stop Street Stunt Experience’
LINE’s ‘El Clasico’ Digital Stickers Engage & Monetise
Japan’s hottest social network LINE, a free call and messaging app that has now truly gone global, is a key driver of the exploding trend of digital stickers which have now themselves become a fan engagement (and revenue generating) opportunity for sports brands. Among the world’s leading sports brands, two of the fastest to… Continue reading LINE’s ‘El Clasico’ Digital Stickers Engage & Monetise
Philadelphia Eagles: Behind The Scenes Daily Snapchat
The Philadelphia Eagles have been connecting with fans via Snapchat longer than most NFL teams and through the current NFL season they have been demonstrating why they are one of the leading sports teams at engaging across the channel on a daily basis. For those who had added ‘eagles’ on @Snapchat the team has… Continue reading Philadelphia Eagles: Behind The Scenes Daily Snapchat
Bruins NHL Play Offs Spots Focus On Silence & Poetry
NHL creative is typically fuelled by high octane action, pace, power, pounding music and a hint of violence, but a new campaign from the Boston Bruins to promote the start of the team’s Stanley Cup play-off series combines silence and poetry. Led by two stylish and serene spots, aired locally and posted online, the… Continue reading Bruins NHL Play Offs Spots Focus On Silence & Poetry
