A new Pepsi clothing collection initiative, launched on 9 September, leveraged both the start of the new NFL season and New York Fashion Week and saw the soft drink’s giant team up with legendary Harlem couturier Dapper Dan for a limited-edition capsule collection. Dapper Dan is the self-described ‘father of logo-mania’ and has outfitted… Continue reading Pepsi Links NFL Kick-Off To NY Fashion Week Via Dapper Dan Made For Watching Football Capsule Collection
Tag: Pepsi
Pepsi Reignites NFL ‘Made For Football Watching’ Campaign With Billions’ Star Costabile’s ‘Football Is Coming’
Pepsi sought to promote its Zero Sugar product and rouse football fans to watch the start of the new season at home with a 24 August NFL activation in the USA called ‘Football Is Calling’. In a nutshell, the VaynerMedia-created campaign urges fans to stay inside, watch NFL games and drink Pepsi Zero Sugar.… Continue reading Pepsi Reignites NFL ‘Made For Football Watching’ Campaign With Billions’ Star Costabile’s ‘Football Is Coming’
DJ Marshmello’S World-First Extended Reality Performance For Champions League Final Opening Ceremony
American DJ Marshmello’s striking extended reality performance at the ‘2021 UEFA Champions League Final Opening Ceremony presented by Pepsi‘ was a six-minute show featuring state-of-the-art, immersive technology led by extended reality. With a limited number of fans in the stadium die to pandemic restrictions, the live performance – also featured Selena Gomez and Khalid… Continue reading DJ Marshmello’S World-First Extended Reality Performance For Champions League Final Opening Ceremony
Little Caesars & Pepsi NHL Twitter Playoffs Contest Offers Winner ‘Ultimate Hockey Hangout’
To leverage the Stanley Cup Playoffs, Little Caesars and Pepsi teamed up with Stanley Cup champion Mike Modano to give one lucky fan the perfect place to watch all the action in the form of an ‘Ultimate Hockey Hangout’ sweepstakes. The official pizza and official drink of the National Hockey League (NHL) teamed up… Continue reading Little Caesars & Pepsi NHL Twitter Playoffs Contest Offers Winner ‘Ultimate Hockey Hangout’
PepsiCo ‘Team Of Champions’ Promotes $1m Youth Soccer Support Scheme For Underserved Communities
A new digital film called ‘Team Of Champions’ rolled out on 23 April to introduce a new national purpose football programme from PepsiCo which sees the food and drink giant invest $1m to improve access to soccer in underserved communities across the USA. Fronted by PepsiCo brand’s Pepsi, Lay’s and Gatorade, the project… Continue reading PepsiCo ‘Team Of Champions’ Promotes $1m Youth Soccer Support Scheme For Underserved Communities
Messi, Pogba, Sancho & Van De Sanden Kick Off TikTok #PepsiChallenge
Leveraging the next round of Champions League matches, UEFA partner Pepsi offers fans from all over the world a chance to socially play together with their football idols on TikTok via the #PepsiChallenge. Kicking off a two-phase campaign, the #PepsiChallenge on TikTok features a series of fun, skill-filled spots which encourage users to duet… Continue reading Messi, Pogba, Sancho & Van De Sanden Kick Off TikTok #PepsiChallenge
The Weeknd Fronts Super Bowl Halftime Show Sponsor Pepsi’s ‘Get Ready’ Teaser Spot
8 January saw Pepsi debut a national TV spot promoting its NFL partnership and its title sponsorship of the ‘Pepsi Super Bowl LV Halftime Show’. This year’s Big Game entertainment, which will be spearheaded by The Weeknd, is teased through a new spot called ‘Get Ready’ which premiered during the opening round of the… Continue reading The Weeknd Fronts Super Bowl Halftime Show Sponsor Pepsi’s ‘Get Ready’ Teaser Spot
Pepsi’s Pre-Game At-Home Experience Offers Fans A Taste Of New LA Rams & LA Chargers SoFi Stadium
As part of its umbrella ‘Made For Watching Football’ NFL kickoff activation, Pepsi brought Los Angeles football fans some virtual gameday action with a 13 September season opener experience of the new SoFi Stadium….at home. Pepsi, the official soft drink of SoFi Stadium and Hollywood Park, hosted entertainment, food, kit and fan-based activations with… Continue reading Pepsi’s Pre-Game At-Home Experience Offers Fans A Taste Of New LA Rams & LA Chargers SoFi Stadium
NFL Partner Pepsi Delivers ‘Tailgate In A Box’ To Football Fans Hungry For Home Game Day Experience
At the end of August, two weeks ahead of the start of the 2020 NFL season, sponsor Pepsi launched a competition for ‘Tailgate In A Box’ kits to football fans forced to watch the season opening games from home due to the pandemic. The activation tactic seeks to keep the famous American Football pre-game… Continue reading NFL Partner Pepsi Delivers ‘Tailgate In A Box’ To Football Fans Hungry For Home Game Day Experience
‘Every Game’s A Home Game’ In Pepsi’s Heart-Warming NFL Film With Former Steeler Ryan Shazier
Ahead of the start of the new season, NFL premium partner Pepsi continues to roll out new content in its ‘Made For Watching Football’ activation platform with a heart-warming short film starring Ryan Shazier called ‘Every Game Is A Home Game’. The work is based around the idea that for many fans, stadiums are… Continue reading ‘Every Game’s A Home Game’ In Pepsi’s Heart-Warming NFL Film With Former Steeler Ryan Shazier
Pepsi’s ‘Made For Football Watching’ Kicks Off NFL Marketing Ahead Of An Uncertain Season
The 101st NFL season isn’t due to kick off until 10 September, but lead sponsor Pepsi began its activation in mid August with a series of new spots created by agency Goodby Silverstein & Partners built around the idea of what it takes to be a great football watcher. The approach is to offer… Continue reading Pepsi’s ‘Made For Football Watching’ Kicks Off NFL Marketing Ahead Of An Uncertain Season
Pepsi Max Teams Up With Messi, Pogba, Salah & Sterling For UEFA CL ‘Play Never Stops’ Campaign
As the world’s preeminent club football competition reaches the knock-out stages, drinks sponsor Pepsi Max picked a strong team of player ambassadors to front a global activation called ‘Play Never Stops’. This 2020 Pepsi integrated international football initiative is fronted by Lionel Messi, Paul Pogba, Mo Salah and Raheem Sterling and the spearhead spot… Continue reading Pepsi Max Teams Up With Messi, Pogba, Salah & Sterling For UEFA CL ‘Play Never Stops’ Campaign
