Rapper A$AP Rocky fronts a February film-noir-style advert for Puma which sees the Harlem born musician bond with a strange, mysterious monster as the sportswear brand leverages its Formula One (F1) tie-ups ahead of the 30 February start of the new season. Brand ambassador A$AP Rocky stars in, narrates and directs a black and white… Continue reading Puma & Rapper A$AP Rocky Release Noir-Style Monster Commercial
Tag: Online Film
Aussie UFC Fighter Della Maddalena Steps Into The Octagon With Pilot To Highlight Male Healthcare Via ‘Quick Finisher’
Pilot, an Australian advocate organisation focused on championing better healthcare for men, extended its endorser partnership with rising Aussie MMA star Jack Della Maddalena and activated the tie-up via a digital-first ‘Quick Finisher’ campaign which rolled out ahead of the ambassador stepping in to the octagon in :Las Vega for UFC 290 International Fight Week.… Continue reading Aussie UFC Fighter Della Maddalena Steps Into The Octagon With Pilot To Highlight Male Healthcare Via ‘Quick Finisher’
Star Sports Illustrates Spirit Of Moving Forward In Pro Kabaddi League Bhidega Toh Badhega Spot
September saw Star Sports roll out a promotional campaign called #BhidegaTohBadhega to spread awareness of its coverage of the ninth season of the Pro Kabaddi League (PKL). Conceptualised by the Disney-owned sports broadcasting giant’s own in-house team, the hero film sets out to tell the life lesson of ‘bhidega toh badhega’ (the fight will increase) through… Continue reading Star Sports Illustrates Spirit Of Moving Forward In Pro Kabaddi League Bhidega Toh Badhega Spot
FIFA Partner Budweiser Focuses On Positive Change In Qatar 2022 Men’s World Cup ‘The World Is Yours To Take’ Campaign
Ahead of November’s 2022 Men’s World Cup, FIFA partner Budweiser’s ‘The World Is Yours To Take’ activation programme kicked off in September with a hero spot starring a team of soccer superstars – including Lionel Messi, Neymar Jr and Raheem Sterling – running with fans and flags from all around the world heading for and… Continue reading FIFA Partner Budweiser Focuses On Positive Change In Qatar 2022 Men’s World Cup ‘The World Is Yours To Take’ Campaign
Visit Victoria Counts Down To 2026 Commonwealth Games With ‘A Games Like No Other In A Place Like No Other’
Visit Victoria, the tourism and events company for the State of Victoria (which combines the roles of Tourism Victoria, Victorian Major Events Company and Melbourne Convention Bureau), leveraged the end of Birmingham 2022 by starting the countdown clock to its own 2026 Commonwealth Games with work celebrating Victoria as the next host led by the tagline:… Continue reading Visit Victoria Counts Down To 2026 Commonwealth Games With ‘A Games Like No Other In A Place Like No Other’
Nike Expands ‘What Are You Working On?’ Web Series With Emma Raducanu’s ‘Letting Go Of Perfect’
Nike leveraged Wimbledon 2022 by continuing its straight-talking ‘What Are You Working On?’ athlete endorser and creative ambassador web series with a ‘Letting Go Of Perfect’ short film and supporting content featuring young tennis star and brand endorser Emma Raducanu. The ongoing Gen Z-friendly 360-degree editorial campaign, which began in January 2022, is built… Continue reading Nike Expands ‘What Are You Working On?’ Web Series With Emma Raducanu’s ‘Letting Go Of Perfect’
New England ‘This Is Football’ Film Champions Disability Football During Cerebral Palsy World Cup
England Football, The Football’s Association’s national team sub-brand, rolled out a new episode in its ongoing ‘This Is Football’ series starring England Cerebral Palsy star Liam Irons and young grassroots player Dylan to champion the 2022 IFCPF Cerebral Palsy World Cup (which is taking part in Barcelona between 27 April and 16 May). The spot… Continue reading New England ‘This Is Football’ Film Champions Disability Football During Cerebral Palsy World Cup
PSG Launch ‘The Voice Of The Park’ Season Ticket Subscription Campaign For 2022/23 Season
March 2021 saw Paris Saint-Germain (PSG) launch a season ticket campaign for the 2022/23 season targeting Parisian fans by honouring the supporter voices which resonate around the Parc des Princes and make PSG shine. Titled ‘Les Voix du Parc / The Voices Of the Parc’, the 2022/23 season ticket campaign celebrated the return of… Continue reading PSG Launch ‘The Voice Of The Park’ Season Ticket Subscription Campaign For 2022/23 Season
Washington Football Team Renames & Rebrands As ‘The Washington Commanders’
On 2 February, after much rumour, speculation, a fair few leaks and more than 40,000 name suggestions from fans, the NFL’s Washington Football Team (known as the ‘Redskins’ until July 2020), rolled out an integrated campaign to unveil its new name – The Washington Commanders. The name was confirmed through a multi-channel reveal spanning… Continue reading Washington Football Team Renames & Rebrands As ‘The Washington Commanders’
Oakley Teams Welcomes New Ambassador Kylian Mbappé Via ‘Be Who You Are’ Endorser Campaign
Best known for its sports spectacles, the self-styled product design and sports performance brand Oakley unveiled its new multi-year partnership with football super star Kylian Mbappé with a ‘Welcome To #TeamOakley’ campaign running under the brand’s ‘Be Who You Are’ brand platform. The hero film chronicles the 23-year-old’s journey from his humble beginnings in… Continue reading Oakley Teams Welcomes New Ambassador Kylian Mbappé Via ‘Be Who You Are’ Endorser Campaign
Former France & Man Utd Icon Cantona Taps Into Soccer Passion To Promote Looking FC Trips
Manchester United and France football legend Eric Cantona teamed up with travel company Dharma to launch an initiative called ‘Looking FC’ which specifically focuses on a range of trips tailored for passionate football fans. ‘Looking FC’ offers fans soccer experiences in a collection of cities around the world famous for their football teams, communities… Continue reading Former France & Man Utd Icon Cantona Taps Into Soccer Passion To Promote Looking FC Trips
Jake Tyler & Adidas Promote Adistar Trainers Via A 60-Minute Film Called ‘The Art Of The Long Run’
At the start of January German sportswear giant Adidas launched a new running campaign promoting its iconic Adistar trainer/sneaker called ‘The Long Slow Run’ fronted by long distance runner and mental health advocate Jake Tyler who stars in a 60-minute online film showcasing the art and rhythm of the long, slow run. Tyler, who… Continue reading Jake Tyler & Adidas Promote Adistar Trainers Via A 60-Minute Film Called ‘The Art Of The Long Run’
