A new campaign from Onitsuka Tiger, My Town My Tracks, is a digital film and Instagram collaboration with three creative brand ambassadors exploring the creative idiosyncrasies of Tokyo’s neighbourhoods. The campaign, which promotes the Asics Japanese sports lifestyle brand’s new Autumn/Winter 2013 Collection (AW13), aims to tie into Onitsuka Tiger’s heritage by showing the… Continue reading Onitsuka Tiger Ambassador Film & Instagram Campaign
Tag: Online Film
Moet Film/Poll Twins US Open & Federer Sponsorships
Moët & Chandon combines its brand ambassador deal with Roger Federer with its sponsorship of the US Open in a new multichannel campaign continuing its 270th anniversary celebrations. The wine maker, which is the official champagne partner of the biggest US tennis tournament, is rolling out a campaign that spans traditional advertisements and hospitality-driven… Continue reading Moet Film/Poll Twins US Open & Federer Sponsorships
Red Bull Bike Short Summer Blockbuster YouTube Films
While the latest TV viewing figure claims for The Tour De France seem to range anywhere from 44m to 3.5bn people, one set of impressive summer bike viewing statistics that have a little more clarity are those for Red Bull’s twin blockbuster mountain bike webfilms – ‘Imaginate’ and ‘Peregrine Falcon Hunts Downhill Rider’. Imaginate,… Continue reading Red Bull Bike Short Summer Blockbuster YouTube Films
BMW RFU SweetChariot Comp Drives Rugby Fans Home
As the Six Nations got underway last weekend new Rugby Football Union (RFU) sponsor BMW leveraged the excitement around the England rugby team by rolling out additional elements to its multi-platform ‘Sweet Chariot’ campaign. Building on the Twickenham-based team’s ‘Swing Low,, Sweet Chariot’ anthem, a home crowd favourite that was originally an historic American… Continue reading BMW RFU SweetChariot Comp Drives Rugby Fans Home
Jacob’s Creek’s Agassi-Led Australian ‘Open’ Films
Jacob’s Creek 2013 Australian Open campaign builds on the brand’s umbrella ‘Open’ marketing concept by focusing on the players’ raw emotions and presents the tournament as an open stage of individual characters being true to themselves. Revolving around moments between the tennis itself, the wine brand provides platforms for players to open up about… Continue reading Jacob’s Creek’s Agassi-Led Australian ‘Open’ Films
MasterCard’s BRITs 2013 ‘Priceless Remake’ Videos
Ever dreamed of what it’s like to be your favourite musician and of experiencing a slice of their life? Well MasterCard’s BRIT Awards 2013 activation offers you just such a chance through its ‘Priceless Remake’ campaign. Become Rita Ora, Delilah or Conor Maynard for a day by stepping in to their shoes and reshooting… Continue reading MasterCard’s BRITs 2013 ‘Priceless Remake’ Videos
The London 2012 Heineken Holland House Virtual Tour
Heineken has rolled out a virtual glimpse of Holland Heineken House – the official house of the Netherlands Olympic Committee (NOC) at the London 2012 games. During the Games, North London’s Alexandra Palace will host Dutch activities, bars, restaurants and appearances by top DJs and performers. Holland Heineken House will open on… Continue reading The London 2012 Heineken Holland House Virtual Tour
Fiat Yamaha MotoGP Partnership Launch Movie
Fiat Yamaha today used a ‘launch movie’ to unveil the machine and colours with which they will challenge for the 2009 Moto GP World Championship. This year, in which star man Valentino Rossi will defend his title, the film premiered during an online presentation from sponsor and manufacturer. The launch ‘movie’ opens… Continue reading Fiat Yamaha MotoGP Partnership Launch Movie
