A strong line-up of Tottenham Hotspur players – including Heung-Min Son, Tanguy Ndombele, Pierluigi Gollini and Bryan Gil – star in a campaign called ‘Grocery Chants’ for the club’s ultrafast grocery delivery sponsor Getir. The online campaign sees the Spurs first teamers receive a range of items – from fruit squash, to umbrellas and… Continue reading Spurs Stars Front Delivery Sponsor Getir’s Catchy ‘Grocery Chants’ Social Campaign
Tag: Online Film
Club Deportivo Leganés Becomes First Football Team To Have Colonels Instead Of Captains
In late August 2021, Spanish side Club Deportivo Leganés (CD Leganés) leveraged its new partnership with fast food giant KFC by symbolically switching the team skippers’ title from the traditional ‘captain’ to the branded ‘colonel’. The move was highlighted by the new colonels wearing a captain’s/colonel’s armband bearing the brand’s famous Colonel Sanders face… Continue reading Club Deportivo Leganés Becomes First Football Team To Have Colonels Instead Of Captains
Monster Energy Short Film ‘Nerve’ Tells Tale Of US Freeski Team Rider Colby Stevenson’s Comeback
The start of December saw Monster Energy release a short film titled ‘Nerve’ which tells the true story of athlete ambassador and US freeskier and X Games star Colby Stevenson’s battle to overcome a traumatic brain injury after a near-career ending car crash in 2016 to win two 2020/21 FIS Freeski Crystal Globes. Stevenson,… Continue reading Monster Energy Short Film ‘Nerve’ Tells Tale Of US Freeski Team Rider Colby Stevenson’s Comeback
Nike Builds World Headquarters In The Metaverse In The Form Of ‘Nikeland On Roblox’
On 18 November, Nike introduced ‘Nikeland’ – a new gaming led virtual version of its corporate headquarters – which aims to encourage youngsters to explore a virtual version of its world headquarters. The virtual initiative, which is created within the Roblox’s online gaming platform and game-creation system, invites kids to create their own avatars,… Continue reading Nike Builds World Headquarters In The Metaverse In The Form Of ‘Nikeland On Roblox’
Oakley Australia & Surfer Julian Wilson Launch ‘Be Who You Are’ Summer Film & Social Contest
On 1 November Oakley launched a new campaign fronted by Australian professional surfer Julian Wilson spearheaded by a short film which is the latest edition of the brand’s global ‘Be Who You Are’ series which celebrates self-expression and doing what you love. The film explores Wilson’s recent decision to step back from competing on… Continue reading Oakley Australia & Surfer Julian Wilson Launch ‘Be Who You Are’ Summer Film & Social Contest
Filipino Olympic Gold Medalist Hidilyn Diaz Fronts Fast Food Chain Jollibee’s ‘Ginto’ Short Film
Filipino multinational quick service restaurant chain Jollibee teamed up with Olympic gold medalist Hidilyn Diaz for a marketing campaign called ‘Ginto’ spearheaded by a short film about the athlete’s ‘lakas at puso / strength at heart’ story. Created by McCann Worldgroup Philippines and directed by Pepe Diokno, Jollibee’s latest Kwentong Jollibee ‘Ginto’ spot chronicles… Continue reading Filipino Olympic Gold Medalist Hidilyn Diaz Fronts Fast Food Chain Jollibee’s ‘Ginto’ Short Film
EA Sports Teams Up With Mbappé, Beckham, Zidane & A Super Star Soccer Side To Unveil FIFA 22 ‘HyperMotion’
To promote the release of FIFA 22, EA Sports rolled out a global campaign called ‘HyperMotion’ asking questions about ‘what makes us human’ and featuring a strong team of football ambassadors led by Paris Saint-Germain superstar and the game’s cover player (for the second year running) Kylian Mbappé, long-time endorsers David Beckham and Zinédine Zidane, plus… Continue reading EA Sports Teams Up With Mbappé, Beckham, Zidane & A Super Star Soccer Side To Unveil FIFA 22 ‘HyperMotion’
Pony Malta Launches Colombia’s First Women’s Professional eSports Team ‘She Gaming’
ABInBev brand Pony Malta has created and backed Colombia’s first professional women’s eSports team ‘She Gaming’ consisting of some of the best female gamers in the country who will compete at a national level. The initial line-up includes María Camila Villafañe, Karen Meliza Varón, Helen Rodriguez, Natalia Galvis, and Sundara Moreno. The initiative… Continue reading Pony Malta Launches Colombia’s First Women’s Professional eSports Team ‘She Gaming’
INEOS Grenadiers Go Off-Road With New Tokyo 2020 Mountain Bike Champ Tom Pidcock
11 August saw petrochemical giant INEOS promote its new automotive sub-brand and its flagship Grenadier SUV by leveraging its title sponsorship of the INEOS Grenadiers professional cycling team with a film championing new rider and Tokyo 2020 Olympic Mountain Bike Champion Tom Pidcock. The high-adrenaline, all-action 90-second spot, ‘Tom Pidcock – Off Road’, goes… Continue reading INEOS Grenadiers Go Off-Road With New Tokyo 2020 Mountain Bike Champ Tom Pidcock
LaLiga & Singer Camilo Promote Start Of 2021/22 Season Via ‘Kesi’ Music Video Remix
The first week of August saw LaLiga launch its 2021/22 pre-season promotional campaign fronted by Colombian singer-songwriter Camilo and reinforce its global entertainment, technology and emotional positioning to connect with new generations. The creative is built around a LaLiga Official Remix of one of the musician’s biggest hits ‘Kesi’ and promotes the 13 August… Continue reading LaLiga & Singer Camilo Promote Start Of 2021/22 Season Via ‘Kesi’ Music Video Remix
Paralympian Ryley Batt Fronts Toyota Australia ‘Breaking Point’ Tokyo 2020 Activation
Ahead of the start of Tokyo 2020, IOC and IPC partner Toyota launched an integrated campaign in Australia called ‘Breaking Point’ celebrating its work with Paralympian and wheelchair rugby star Ryley Batt and leveraging its domestic rights as a partner of the Australian Paralympic and Olympic teams. The activation, bringing to life the auto… Continue reading Paralympian Ryley Batt Fronts Toyota Australia ‘Breaking Point’ Tokyo 2020 Activation
ASICS Unveils New Wallabies Jersey Via ‘Bound Forever By Gold’ Campaign
On 1 July, a week ahead of the start of the three-game Wallabies E Toro rugby union series against France, Rugby Australia kit partner ASICS launched the new Wallabies jersey for the 2021 season through a campaign called ‘Bound Forever By Gold’. The marketing emphasises that the jersey means so much more than just the… Continue reading ASICS Unveils New Wallabies Jersey Via ‘Bound Forever By Gold’ Campaign
