The award-winning ‘No More Red’ anti-knife crime initiative set up by Arsenal FC and apparel partner Adidas promoted its objectives and its work in January via a series of online films focusing on the people and the partnerships it works with to try and keep youngsters from all backgrounds away from knife crime and gang… Continue reading Adidas & Arsenal Anti-Knife Crime ‘No More Red’ Spots Span Art, Sports & Community
Tag: Official Supplier
Cricket Australia & Kit Partner ASICS Unveil ‘First Nations’ Strip For ICC Men’s T20 World Cup
On 14 September, Cricket Australia and sportswear supplier ASICS unveiled the Australian Men’s Cricket Team’s kit for the upcoming ICC Men’s T20 World Cup – the first design to acknowledge Australia and Australian Cricket’s deep connection to First Nations people and cultures. Featuring the iconic Walkabout Wickets artwork and paying tribute to past, present… Continue reading Cricket Australia & Kit Partner ASICS Unveil ‘First Nations’ Strip For ICC Men’s T20 World Cup
Man Utd & Adidas 2022/23 Away Kit ‘Upside Down / Melbourne Tram’ Launch On Tour ‘Down Under’
Adidas and Manchester United FC launched the club’s 2022/23 away kit on its promotional tour of Australia immediately ahead of a pre-season friendly against Premier League rivals Crystal Palace at Melbourne’s MCG with a mass event, transport stunt and upside down dressing room recreation. All set for game ✌️ Down Under #MUFC || #MUTOUR22… Continue reading Man Utd & Adidas 2022/23 Away Kit ‘Upside Down / Melbourne Tram’ Launch On Tour ‘Down Under’
British & Irish Lions Spirits Supplier Chase Distillery Announces Tie-Up With ‘Pride On The Field’ Film
A new online film voiced by rugby union legend Jeremy Guscott and titled ‘Pride On The Field’ trumpets a new supplier partnership between Chase Distillery and the British & Irish Lions which also sees the brand become the Official vodka and gin of the 2021 Lions Tour. The short partnership announcement film blends footage… Continue reading British & Irish Lions Spirits Supplier Chase Distillery Announces Tie-Up With ‘Pride On The Field’ Film
Umbro/Werder Bremen New 20/21 Season ‘Raute Lebenslang Raute (Rhombus For Life)’ Kit Launch
Umbro and Werder Bremen’s new ‘City’ shirt launch campaign for its 20/21 season kit revolves around the club’s rhombus logo (for those of you wondering, that’s a quadrilateral whose four sides all have the same length) and features stars from the club’s men’s and women’s teams holding out a single hand to form one half of… Continue reading Umbro/Werder Bremen New 20/21 Season ‘Raute Lebenslang Raute (Rhombus For Life)’ Kit Launch
Under Armour Explores The Importance Of ‘The Story Of Will’ With India’s Women’s Ice-Hockey Team
A new Under Armour campaign leveraging its partnership with the Indian Women’s National Ice Hockey Team shines the spotlight on ‘will’ – will to face up to hurdles and challenges and to overcome them. The work, which was conceptualised by Dentsu Webchutney, the campaign is spearheaded by a hero commercial which tells the story… Continue reading Under Armour Explores The Importance Of ‘The Story Of Will’ With India’s Women’s Ice-Hockey Team
RWC Supplier Canterbury Launches ‘Be Part Of It’ Community Campaign Ahead Of Japan 2019 Kick Off
Canterbury, the official tournament supplier to the 2019 Rugby World Cup, launched its biggest ever global brand campaign – Be Part Of It – to bring to life the inclusivity and togetherness of the rugby community Launched on 11 September to mark the 10-day countdown to the kick off of Japan 2019, the campaign… Continue reading RWC Supplier Canterbury Launches ‘Be Part Of It’ Community Campaign Ahead Of Japan 2019 Kick Off
Premiership Kick-Off Sees Adidas Expand ‘Fabric Of Football’ Docu-Series With Man Utd’s ‘Belief’
Adidas continues its three-part ‘Fabric of Football’ documentary-series exploring the core of some of its highest profile partner clubs with a new long form film focusing on Manchester United called ‘Belief’. Launched to leverage to the start of the 2019/20 Premier League, the documentary style video sees Adidas and Manchester United explore what makes… Continue reading Premiership Kick-Off Sees Adidas Expand ‘Fabric Of Football’ Docu-Series With Man Utd’s ‘Belief’
Low Latency Nike ‘I Believe’ Social Spot Celebrates USWNT Women’s World Cup Victory
Within moments of winning the 2019 FIFA Women’s World Cup, Nike took to social media in praise of the victorious US Women’s National Team football team’s World Cup win against the Netherlands, making a short a highlights reel of their tournament alongside some stirring words of praise. The low latency, responsive social media activation… Continue reading Low Latency Nike ‘I Believe’ Social Spot Celebrates USWNT Women’s World Cup Victory
City/Puma/Copa90 ‘This Is Our City’ Kit Celebrates Manchester Industrial & Cultural History
Manchester City and kit partner Puma revealed the club’s new home and away strips for the 2019/20 season with a campaign that pays tribute to city’s industrial and cultural heritage (and which also feature the club’s 125th anniversary crest). A purple accented new home kit includes a ‘woven jacquard wave pattern’ through it to… Continue reading City/Puma/Copa90 ‘This Is Our City’ Kit Celebrates Manchester Industrial & Cultural History
Ian Wright Spot Launches Adidas/Arsenal #ThisIsHome Kit Campaign (While Social Bot Strand Backfires)
To introduce its new home kit for the 2019/20 season, Arsenal FC and new kit supplier adidas rolled out a distinctly London and local language focused launch campaign. After ending its previous association with Puma, the design of the new strip itself is a nod to the adidas shirts of the past, but with… Continue reading Ian Wright Spot Launches Adidas/Arsenal #ThisIsHome Kit Campaign (While Social Bot Strand Backfires)
Amex Partner With Murray To Launch Integrated On-Site Experiences & Ad Campaign For Wimbledon
American Express teamed up with Andy Murray to unveil an integrated suite of on-site activations and an above-the-line advertising campaign leveraging its Official Payment Partner of The Championships rights for Wimbledon 2019. Spearheading its on-site work at the American Express Fan Experience in the Southern Village at the All England Lawn Tennis Club, is… Continue reading Amex Partner With Murray To Launch Integrated On-Site Experiences & Ad Campaign For Wimbledon
