A new Under Armour campaign leveraging its partnership with the Indian Women’s National Ice Hockey Team shines the spotlight on ‘will’ – will to face up to hurdles and challenges and to overcome them. The work, which was conceptualised by Dentsu Webchutney, the campaign is spearheaded by a hero commercial which tells the story… Continue reading Under Armour Explores The Importance Of ‘The Story Of Will’ With India’s Women’s Ice-Hockey Team
