The first half of June saw Adidas launch a new campaign spearheaded by a collection of short films offering fresh insights on new shirts and what they mean to the club and players collectively called the ‘Fabric of Football’. The ‘Fabric of Football’, a three-part short film series from adidas Football featuring some of… Continue reading Adidas ‘Fabric Of Football’ Film Series Ep 1 ‘Real Madrid Demand Glory’ Launches New Home Kit
Tag: Official Supplier
Man City & Puma Announce New Kit Partnership On Instagram Via Big Cat Spotted In Manchester Viral
A seemingly consumer created viral about a big cat spotted around Manchester announced a new kit deal between Manchester City and Puma. The video, which promotes the club’s decision to break its ties with sportswear behemoth Nike and switch to Puma broke on the latter’s Instagram page WE'RE NOT REALLY HERE pic.twitter.com/44RiwPvv8M —… Continue reading Man City & Puma Announce New Kit Partnership On Instagram Via Big Cat Spotted In Manchester Viral
Harlequins Rugby Teams Up With TM Lewin To Launch Ripstop Suit ‘Born To Perform’ Campaign
Harlequins players demonstrate the ‘Unique Ripstop’ construction of TM Lewin suits in a new campaign called ‘Born to Perform’. The digital/social initiative is spearheaded by a video that aims to celebrate the ‘high performance’ partnership and features several stars from the London based Premier Rugby squad. The online film is amplified and… Continue reading Harlequins Rugby Teams Up With TM Lewin To Launch Ripstop Suit ‘Born To Perform’ Campaign
Adidas’ 11-Nation Euro 2016 Kit Launch Led By Germany’s ‘Our Pitch Our Rules’
November saw Adidas roll out a set of phased, multi-country new kit release marketing for its national partners competing at Euro 2016 culminating with the launch of a new ad campaign for its flagship football partner (and company home nation) Germany called ‘Our Pitch, Our Rules’. The new German kit was initially teased (along… Continue reading Adidas’ 11-Nation Euro 2016 Kit Launch Led By Germany’s ‘Our Pitch Our Rules’
Duracell’s Warbuton-Led RWC #PowerCheck Player Data Work Backed By Opta
Official RWC 2015 tournament provider Duracell launches its #PowerCheck initiative (in harness with Opta) with a campaign fronted by Wales star Sam Waburton. At the core of the campaign is the battery brand’s Facebook-focused, live player performance digital indicator. Through the entire tournament, Duracell will work with sports data outfit Opta to update… Continue reading Duracell’s Warbuton-Led RWC #PowerCheck Player Data Work Backed By Opta
