On 11 February, a day ahead of Super Bowl LVIII, adidas launched a new global brand campaign called ‘You Go This’ featuring a strong line up elite endorsers and amateur athletes which sets out to help athletes handle sporting pressure. The global content series, which is led by a spearhead spot, features a team of… Continue reading Adidas Leverages Big Game To Launch Global ‘You Got This’ Brand Campaign With Endorsers & Neuroscientists Helping Athletes Handle Pressure
Tag: NZRU
Adidas 2023 RWC Jersey Launch Campaign Gives All Blacks Legacy A French Flavour
In the lead up to the 2023 Rugby World Cup, adidas leveraged its New Zealand Rugby Union (NZRU) apparel partnership by launching the new All Blacks tournament kit via a thoughtful, integrated legacy led campaign with a distinctly French twist. Rolling out from 26 June – almost three months ahead of the tournament which… Continue reading Adidas 2023 RWC Jersey Launch Campaign Gives All Blacks Legacy A French Flavour
Fire Spurts As Dragons Fly Over Auckland’s Sky Stadium In Halftime At All Blacks vs Ireland
To celebrate the upcoming launch of the much anticipated Game of Thrones prequel ‘House of the Dragon’ huge shadows flew across the Auckland pitch accompanied by spine-tingling roars and spouts of flame during halftime in the rugby union game between the All Blacks and Ireland. The dramatic on-pitch stunt at Sky Stadium, which took… Continue reading Fire Spurts As Dragons Fly Over Auckland’s Sky Stadium In Halftime At All Blacks vs Ireland
NZRU Partner ASB Gifts Eden Park Naming Rights For Bledisloe Test To Kaikōura Fish & Chip Shop
New Zealand Rugby Union sponsor ASB Bank extended its ‘Borrow The All Blacks’ SME support campaign to its recently signed stadium naming rights deal and then promptly gave away its rights package for the 18 October Bledisloe Cup game against Australia to a fish and chip shop in Kaikōura. The initiative, created by WiTH… Continue reading NZRU Partner ASB Gifts Eden Park Naming Rights For Bledisloe Test To Kaikōura Fish & Chip Shop
Dynamic, Powerful AIG & All Blacks Ad Offers Tokyo A Taste Of The 2019 Rugby World Cup
A new Japanese campaign from New Zealand Rugby Union (NZRU) shirt sponsor AIG sees the world’s top ranked rugby team take to the streets of Tokyo in a spectacular spot called ‘Tackle The Risk’. The global insurance outfit’s ad aims to offer a powerful teaser about just what Japan can expect when it hosts… Continue reading Dynamic, Powerful AIG & All Blacks Ad Offers Tokyo A Taste Of The 2019 Rugby World Cup
All Blacks Fan-Focused, Content-Led, Culturally-Inclusive #WeBelong Club
At the core of the New Zealand Rugby Union’s Rugby World Cup 2015 strategy was its content-led, social media focused ‘We Belong’ campaign. Much of the content itself was a mix of Kiwi culture, insider access to the team, everyman player positioning, everyday life visits and experiences, as well as simple, striking digital design.… Continue reading All Blacks Fan-Focused, Content-Led, Culturally-Inclusive #WeBelong Club
All Blacks Continue Air NZ Spoof Safety Film Series With ‘Men In Black’ Parody
The New Zealand Rugby Union has again teamed up with Air New Zealand for an in-flight safety video campaign which sees the All Blacks star in the latest in-flight safety film spoof #SafetyDefenders. Based on the Columbia Pictures film franchise ‘Men In Black’ and working in partnership with Sony Pictures Entertainment’s Content Licensing group,… Continue reading All Blacks Continue Air NZ Spoof Safety Film Series With ‘Men In Black’ Parody
