Tag: Design

Adidas Originals Ltd Edition EQT Trainers Design & Ticket Tie-Up With Berlin Transit’s Rebrand

A new limited edition Adidas trainer has been developed in harness with Berlin Transit and are not only made with the same material/pattern as the city’s subway seats, but also double as Berlin transit passes.   The EQT Support 93/Berlin is a design and utility partnership product: developed in an alliance with the city’s public… Continue reading Adidas Originals Ltd Edition EQT Trainers Design & Ticket Tie-Up With Berlin Transit’s Rebrand

DHL Activates Leicester City Sponsorship Via SME B2B ‘Win Global Exposure’ Competition

DHL took an inventive approach to its Leicester City Football Club sponsorship when, instead of directly using its rights for its own purposes it created a B2B campaign based around a competition for small and media sized enterprises to win those rights for themselves.   The two-year B2B campaign, developed in harness with Brand Brewery… Continue reading DHL Activates Leicester City Sponsorship Via SME B2B ‘Win Global Exposure’ Competition

Häagen-Dazs Teams Up With Björn Borg For Design & Pop-Up Partnership Ahead Of Wimbledon

Following its recent ‘brand retune’, Häagen-Dazs is working its fresh positioning into its 2017 Wimbledon activation with an integrated campaign spanning athlete ambassadors, product giveaways, social media work and featuring a design partnership with the fashion brand named after Swedish tennis legend Björn Borg.   The up market ice cream brand has teamed up with the sports… Continue reading Häagen-Dazs Teams Up With Björn Borg For Design & Pop-Up Partnership Ahead Of Wimbledon

Nike’s ‘Unlimited’ Rio Ambush Continues With Everyman ‘Unlimited You’ Coinciding With Opening Ceremony

A day ahead of the Rio 2016 opening ceremony, Nike rolled out the latest phase in its ongoing Olympic ‘Unlimited’ ambush with a new spot depicting everyday athletes as well as sports stars achieving incredible goals.   The commercial, called ‘Unlimited You’, focuses the attention on the consumer everyman rather than Nike’s stable of star… Continue reading Nike’s ‘Unlimited’ Rio Ambush Continues With Everyman ‘Unlimited You’ Coinciding With Opening Ceremony

Audi Emmys Activation Spans ShortFilm/Green Room/Party

Audi’s integrated activation of its Emmy Awards sponsorship – which ranges from debuting a Clare Danes fronted ‘Smart Peformance’ film, to a green room partnership with fashion designer Altuzarra and backing the pre-Emmy celebration event – revolves around its TDI clean diesel models.   2013 marks Audi of America’s third consecutive year as the Official… Continue reading Audi Emmys Activation Spans ShortFilm/Green Room/Party

Amex London Fashion Week Foursquare/FashionInsiders

The second season of American Express’ multi-year partnership with the British Fashion Council (BFC) sees the Official Card Partner of London Fashion Week (LFW) spearhead its card members special access and event services programme through its on-site concierge team (for attendees) and Foursquare (for consumers).   Amex premium members gain exclusive access to a series… Continue reading Amex London Fashion Week Foursquare/FashionInsiders

Mercedes ‘Fashion Plates’ Initiative At NY Fashion Week

A stand out feature of Mercedes-Benz’s New York Fashion Week activation was its innovative blending of design style, CSR programme and social media competition for its ‘Fashion Plates’ initiative.   Focused on promoting its new CLA-Class alongside the brand itself, the premium automaker invited a mix of 30 designers and fashion influencers to create their… Continue reading Mercedes ‘Fashion Plates’ Initiative At NY Fashion Week

Hugo Boss Competition To Dress McLaren’s Drivers

  March 2011 saw Vodafone McLaren Mercedes and Hugo Boss mark their 30-year sponsorship partnership with an online competition, Dress Me For The Finale, where the prize is designing Formula 1 race overalls for Lewis Hamilton and Jenson Button.   It’s been three decades since the fashion brand’s logo first appeared on the F1 team’s… Continue reading Hugo Boss Competition To Dress McLaren’s Drivers