Brazilian leisure and entertainment brand Betano leveraged spiking soccer interest around the 2022 FIFA Men’s World Cup with an integrated campaign inviting fans to have a flutter at Qatar 2022. The multi-channel blended live action and animation campaign sets out to tell a story of resilience, faith and victory which resembles the attitude, commitment… Continue reading Brazil’s Betano Leverages Qatar 2022 Via Animated Campaign Showing Where ‘Every Success Starts’
Tag: Cartoon
Adidas ‘X Speedportal’ Boot London Launch Led By Giant Cartoon Salah & Miedema Balloons
To celebrate the launch of the adidas’ new X Speedportal boots, adidas has floated six-metre high cartoon footballers across the capital. In London on 11 August, Adidas launched a fresh local phase of its ‘X Speedportal’ football boot marketing campaign by launching giant hot air balloons in the shape of player ambassadors Mo Salah… Continue reading Adidas ‘X Speedportal’ Boot London Launch Led By Giant Cartoon Salah & Miedema Balloons
Adidas Teams Up With Rick & Morty For X Speedportal Football Boot Intergalactic Global aunch Campaign
To promote its latest X SPEEDPORTAL, adidas teamed up with US animated cartoon stars Rick and Morty to promote the football boot launch through a global campaign. The German sportswear giant’s campaign rolled out from 19 July and in addition to a strong line-up of player ambassadors including Liverpool’s Liverpool player Mohammed Salah, Real… Continue reading Adidas Teams Up With Rick & Morty For X Speedportal Football Boot Intergalactic Global aunch Campaign
AELTC’s Wimbledon 2020 ‘The Stage Awaits’ Campaign Celebrates Centre Court’s 100th Anniversary
In the lad up to Wimbledon 2022, property owner the All England Lawn Tennis Club (AELTC) released an animated spot to celebrate 100 years since the opening of the Centre Court. The celebratory carton commercial, titled ‘The Stage Awaits’, was created by McCann London and dropped on 6 June (ahead of the 20 June… Continue reading AELTC’s Wimbledon 2020 ‘The Stage Awaits’ Campaign Celebrates Centre Court’s 100th Anniversary
BIEN Animates Hoops Paralympic Excitement Ahead Of The Start Of Tokyo 2020
A striking piece of animation highlighting the athletic prowess of Paralympians from inclusive motion design studio BIEN has been shared across the International Paralympic Committee’s (IPC) social and digital platforms ahead of the 24 August start of the Tokyo 2020 Paralympics. Taking a distinctly creative approach to the task of making Paralympics’ creative stand… Continue reading BIEN Animates Hoops Paralympic Excitement Ahead Of The Start Of Tokyo 2020
Skateboard Star Rayssa Real Stars In Nike’s ‘New Fairies’ To Inspire A Young Generation
To celebrate the Olympic debut (and silver medal) of Brazilian skateboarder and brand ambassador Rayssa Real, late July saw Nike release a 90-second spot called ‘New Fairies’. Blending street skateboarding footage of 13-year-old star wearing fair wings with an animated, Disney-style cartoon aesthetic, the spot launched in the last week of July immediately prior… Continue reading Skateboard Star Rayssa Real Stars In Nike’s ‘New Fairies’ To Inspire A Young Generation
Gulf Oil India’s Animated Athlete Ambassador Ad Sees Dhoni Front Covid Related ‘New Way Forward
Gulf Oil, a leading lubricant brand in India, launched an upbeat animated video featuring brand ambassador and cricket super star with Mahindra Singh Dhoni emphasising positive changes evolving from the Covid-19 crisis. Called #NewWayForward, the campaign emphasises the importance of having a positive outlook even as the world continues to combat coronavirus and seeks to offer… Continue reading Gulf Oil India’s Animated Athlete Ambassador Ad Sees Dhoni Front Covid Related ‘New Way Forward
Our Watch’s Inventive Trojan Trainer Ad To Promote ‘The Line’ Healthy Masculinity Campaign
Early June saw Our Watch, an Australian not for profit organisation committed to ending violence against women and their children, launch a new campaign called ‘The Line’ to promote healthy masculinity dressed up with the ad approach, look, feel and tone of a sportswear brand. Recognising that young men (in particular) don’t like being… Continue reading Our Watch’s Inventive Trojan Trainer Ad To Promote ‘The Line’ Healthy Masculinity Campaign
Stunning Social Animation Ad From Nike Acts As Tribute To Dirk ‘The Maverick’ Nowitzki
Sportswear behemoth Nike salutes an NBA star who truly changed the game with a striking animated tribute that celebrates Dirk Nowitzki and marks his NBA retirement after 21 years in the league. Nike’s tribute social spot, released on 10 April to mark is final game, is narrated by Steve Nash. The narrative arc… Continue reading Stunning Social Animation Ad From Nike Acts As Tribute To Dirk ‘The Maverick’ Nowitzki
Jockey Club Champions Grand National With A Comic That Turns Horses Into Marvel Superheroes
The week ahead of the 2019 Randox Health Grand National, The Jockey Club saddled up with Marvel to create the world’s first comic book showcasing British racehorses as superheroes. The initiative was designed to boost the profile of racing’s biggest stars ahead of the sport’s annual Aintree showcase and among the star steeds given… Continue reading Jockey Club Champions Grand National With A Comic That Turns Horses Into Marvel Superheroes
Nike’s Animated NBA Series Re-Emphasizes That Stars Were Once Just Kids Who Dreamed
‘The Dreamers’, a light-hearted, new season cartoon campaign activating Nike’s rights as the official on-court apparel partner of the NBA, tells player led stories of how today’s hoops super stars were once just young hopefuls with a dream. The animated creative, developed by long-time Nike agency Wieden & Kennedy-Portland, aims to inspire youngsters to… Continue reading Nike’s Animated NBA Series Re-Emphasizes That Stars Were Once Just Kids Who Dreamed
Foot Locker & Asics Roll Out ‘The Sun & The Snake’ Anime Series Echoing Japanese Heritage
A joint campaign from retailer Foot Locker and sportswear brand Asics sees a new anime-inspired mini-series take viewers on a dramatic adventure to the dojo. Dropped at the end of August, this five-part online video series, which aims to promote the shoe brand’s latest line of clothing and footwear, is based on the range’s… Continue reading Foot Locker & Asics Roll Out ‘The Sun & The Snake’ Anime Series Echoing Japanese Heritage
