Melbourne Storm sponsor CarSales celebrated its partnership in March through a pair of player fronted ads showcasing ‘more’ and ‘faster as keywords set to resonate with home fans through the 2024 NRL season. Developed with creative and production agency Two Tractors and fronted by a trio of Storm stars – Will Warbrick, Tyran Wishart and… Continue reading Melbourne Storm Stars Front Sponsor CarSales ‘Buy’ & ‘Sell’ New Season Campaign
Tag: behind the scenes
Allianz Champions Athlete-Coach Relationship Paris 2024 ‘Everyone Needs Somebody To Lean On’
With fewer than 500 days to go to the Paris 2024 Olympic and Paralympic Games, Allianz France launched a campaign supporting the global group’s International Olympic and Paralympic Committees partnership and Allianz France’s ‘Team Allianz’ ambassador group of eight athletes. The activation, created in tandem with Ogilvy Paris and called ‘Everyone Needs Somebody to… Continue reading Allianz Champions Athlete-Coach Relationship Paris 2024 ‘Everyone Needs Somebody To Lean On’
Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona
Leveraging its UEFA Champions League partnership through its long-running ‘Priceless’ platform, main sponsor Mastercard activated around the 28 May Champions League Men’s Final by releasing a film featuring tournament winner Lionel Messi’s boyhood memories of leaving home to play for FC Barcelona. While this year’s final is between Liverpool FC and Read Madrid, brand… Continue reading Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona
LeBron James Backs At-Home Fitness Brand Tonal In Dedication Led ‘Powered By’ Campaign
As the NBA 2021/2 season got underway, hoops mega star LeBron James joined the growing stable of sports stars endorsing at-home fitness brand Tonal and fronted a new campaign focusing on the LA Lakers player’s total dedication on and off the court. James, who has taken an undisclosed financial stake in the company, fronts… Continue reading LeBron James Backs At-Home Fitness Brand Tonal In Dedication Led ‘Powered By’ Campaign
The NBA, Legends & Michael B Jordan Celebrate New Season & 75 Years Of Hoops In ‘NBA Lane’
A blockbuster spot celebrating the start of the 2021/2 season (tip-off is on 19 October on TNT) and the league’s 75th anniversary, the NBA populated a fictional neighbourhood with 20 basketball legends, 14 current stars, seven team mascots and plenty of references for basketball lovers. The three-minute ‘NBA Lane’ short film sees actor Michael… Continue reading The NBA, Legends & Michael B Jordan Celebrate New Season & 75 Years Of Hoops In ‘NBA Lane’
Barclays FA Women’s Super League ‘It’s All Kicking Off’ Film Promotes 2021/22 Season
The Barclays FA Women’s Super League (WSL) launched its new 2021/22 season with a promotional campaign built around a hero spot called ‘It’s All Kicking Off’. The season launch spot stars several of the league’s biggest stars and showcases the entertainment side of the league – positioned 2021/22 as its biggest season yet. … Continue reading Barclays FA Women’s Super League ‘It’s All Kicking Off’ Film Promotes 2021/22 Season
Hisense & Leeds Team Up For ‘United At Home’ Behind-The-Scenes Content Series & Signed Shirt/Ball List Building Initiative
The start of March saw Leeds United FC sponsor Hisense launch a new content series called ‘United At Home’ offering fans a sneak peek behind-the-scenes at the club. The inaugural ‘FIFA Challenge’ video in the series is set a snowy Elland Road Stadium and features club stars Gjanni Alioski and Pascal Strujik who are… Continue reading Hisense & Leeds Team Up For ‘United At Home’ Behind-The-Scenes Content Series & Signed Shirt/Ball List Building Initiative
QB legend Brett Favre Front’s TwinSpires ‘Bet Dedicated’ Campaign
TwinSpires, the online wagering platform with its roots in horse racing (it is based at the Chruchill Downs home of the Kentucky Derby), is branching out into the wider world of sport, eSport and iGaming has launched a new brand campaign fronted by NFL legend Brett Favre. Following penning a new multi-year ambassador deal,… Continue reading QB legend Brett Favre Front’s TwinSpires ‘Bet Dedicated’ Campaign
Pepsi Max Teams Up With Messi, Pogba, Salah & Sterling For UEFA CL ‘Play Never Stops’ Campaign
As the world’s preeminent club football competition reaches the knock-out stages, drinks sponsor Pepsi Max picked a strong team of player ambassadors to front a global activation called ‘Play Never Stops’. This 2020 Pepsi integrated international football initiative is fronted by Lionel Messi, Paul Pogba, Mo Salah and Raheem Sterling and the spearhead spot… Continue reading Pepsi Max Teams Up With Messi, Pogba, Salah & Sterling For UEFA CL ‘Play Never Stops’ Campaign
William Hill Launch Anthony Joshua Knock Out Moment Campaign Ahead Of Madison Square Garden Bout
The end of April saw William Hill, one of Britain’s leading betting brands, launched a new advertising campaign featuring athlete ambassador and world heavyweight champion Anthony Joshua (OBE). The integrated, six week marketing initiative – which initially aimed to leverage the build up to Joshua’s world title defence on 1 June in Madison Square Garden… Continue reading William Hill Launch Anthony Joshua Knock Out Moment Campaign Ahead Of Madison Square Garden Bout
Lillard Fronts BioFreeze ‘Overcome’ Campaign Released To Leverage the NBA All-Star Game
Ahead of the NBA All-Star Weekend, NBA star Damian Lillard fronts a new campaign, called ‘Overcome’, for pain relief brand Biofreeze. The integrated campaign is led by a hero film fronted by the Portland Trail Blazers point guard. The creative features Lillard fighting through adversity from day one – from his size (he… Continue reading Lillard Fronts BioFreeze ‘Overcome’ Campaign Released To Leverage the NBA All-Star Game
Vitality Activates New ECB T20 Partnership With Multi-Competition Celebratory Shoot Spot
With the UK basking in a summer heat wave, Vitality activates its England and Wales Cricket Board (ECB) partnership ahead of the start of the T20 tournament with a new video celebrating the format’s fun and innovative spirit. The objective behind the campaign is to celebrate the beginning of the brand’s new T20 partnership… Continue reading Vitality Activates New ECB T20 Partnership With Multi-Competition Celebratory Shoot Spot
