Head has launched a Murray-led, pre-Wimbledon, Facebook-driven campaign called ‘Get Closer’. Kicking off with a seeded viral following the player interacting with fans at home, on court and even in the shower. The clip drives consumers to the brand’s Facebook page where, if ‘Liked’, consumers gain exclusive access to Murray’s activities and tweets throughout… Continue reading Head/Murray’s Facebook-Led Wimbledon Warm-Up: We Like
Tag: Viral
2 Head Tennis Virals Break 1m YouTube Views Barrier
Head is perhaps THE tennis brand at the forefront of trying to reposition the sport into something that is more dynamic, youthful and engaging. It’s principle two strategies for this seem to be firstly focusing on the personalities of their ambassador players and secondly focusing on new media and alternative technologies as their principle… Continue reading 2 Head Tennis Virals Break 1m YouTube Views Barrier
Gatorade’s Chinese NBA ’36 Stratagems’ Campaign
NBA sponsor Gatorade is leveraging ancient military tactics texts in its latest street skills basketball campaign in China. A new campaign from the energy drinks brand and its agency DDB Shanghai brings ancient Chinese classic ‘The 36 stratagems’ to initiative promoting the NBA Finals in June. Spearheaded by a TV spot, but also… Continue reading Gatorade’s Chinese NBA ’36 Stratagems’ Campaign
Air New Zealand Is Crazy About Rugby
As teams, sponsors, fans and brands gear up for the 2011 Rugby World Cup in New Zealand sponsors are finding some innovative ways of building anticipation and patriotic fervour. None more so than All Blacks sponsor Air New Zealand – which is rolling out both fun and functional elements in its Crazy About Rugby… Continue reading Air New Zealand Is Crazy About Rugby
Nike’s Earl & Tiger Morality Viral
Nike, a brand with an eye for an opportunity, tries to face the Tiger Woods’ sex scandal head on with this father and son viral. The black and white head shot spot shows Woods’ late father Earl deliver a lecture on ethics and morality to his son. The online film was carefully timed to… Continue reading Nike’s Earl & Tiger Morality Viral
PETA’s Sexy Vegetable Super Bowl Ad Banned Twice
Animal rights group PETA (People For The Ethical Treatment Of Animals) know a thing or two about generated buzz through controversy. In 2009 it released a highly controversial ‘Vegetarians have better sex’ advert which it claimed was intended to be shown during the Super Bowl – America’s most watched advertising platform. Which inevitably was… Continue reading PETA’s Sexy Vegetable Super Bowl Ad Banned Twice
Crosby Fronts Reebok’s Winter Classic Work
Sidney Crosby fronts Reebok’s new NHL-focused campaign promoting this year’s 2011 Winter Classic – the NHL’s annual old school ‘Outdoor Game’ game. The Winter Classic is becoming an event on the scale of the All-Star Game and Reebok’s, the NHL’s official equipment supplier continues to boost its standing with an integrated campaign that… Continue reading Crosby Fronts Reebok’s Winter Classic Work
Games Retailer & Cinema Chain Viral Collaberation
A staged break-in at a cinema by a grop of gamers intent on playing their game on a huge movie-size screen was the launch of a promotional campaign for a new South America online games retailer Falabella Videogames. With a brief to promote the launch of a new videogame online store, and a… Continue reading Games Retailer & Cinema Chain Viral Collaberation
Nike Launch A Pre-Masters ‘Tiger & Earl’ Morality Redemption Viral
Nike, a brand with an eye for an opportunity, tries to face the Tiger Woods’ sex scandal head on with this father and son viral. The black and white head shot spot shows Woods’ late father Earl deliver a lecture on ethics and morality to his son. The online film was carefully timed… Continue reading Nike Launch A Pre-Masters ‘Tiger & Earl’ Morality Redemption Viral
Fictional Pitcher Powers Is New K-Swiss Ambassador
Hybrid sports-fashion trainer brand K-Swiss has signed up fouled mouthed former baseball star Kenny Powers as a new brand ambassador. However the challenger brand isn’t quite stepping up to the baseball star sponsorship status of rivals adidas and Nike because Kenny is a fictional TV ball player. He is one of the lead characters in… Continue reading Fictional Pitcher Powers Is New K-Swiss Ambassador
Wimbledon Sponsor Evian Targets Super Users
Evian’s summer digital campaign activating its Wimbledon sponsorship aimed to engage ‘super heavy’ brand fans/Evian drinkers online in order to capture more detailed data on the Danone water brand’s super users. The five-year sponsorship deal, making Evian the official bottled water of Wimbledon, is a core part of Danone’s wider attempt to take the… Continue reading Wimbledon Sponsor Evian Targets Super Users
Adidas Cartoons Show Rose & Howard’s Inner Workings
adidas sponsored stars Derrick Rose and Dwight Howard front a pair of promotional animated spots that highlight the players’ physical/mental abilities in tandem with how basketball products have enhanced their games. The ‘Inner Workings Of A Creator’ campaign used the sports brand’s basketball ambassadors to highlight products such as TechFit PowerWeb and… Continue reading Adidas Cartoons Show Rose & Howard’s Inner Workings
