Mid-January 2020 saw Under Armour leverage its celebrity endorser athletes for global campaign which seeks to ‘re-centre’ the global brand. After years of prioritising promoting its products and technology, Under Armour is re-investing in its central brand with a new global ‘The Only Way Is Through’ platform with the objective of realigning the sportswear company as… Continue reading Under Armour Launches Global, Multi-Channel, Star Led ‘The Only Way is Through’ Brand Campaign
Tag: Under Armour
Under Armour Argentina Buys Broadcast Rights For Rosario & Estudiantes Kit Launch Campaign
January saw Under Armour launch its first country specific football campaign in Argentina by leveraging its twin official sponsorships of two of the country’s most famous clubs – Rosario Central and Estudiantes de La Plata. The two team kit campaign launch initiative saw the Baltimore based sportswear company smartly skirt around the hurdle of… Continue reading Under Armour Argentina Buys Broadcast Rights For Rosario & Estudiantes Kit Launch Campaign
New Under Armour ‘Will Makes Us Family’ Training Campaign Built Around Unity & Commitment
Autumn 2018 saw the launch of Under Armour latest global marketing campaign, called ‘Will Makes Us Family’, which refocuses the spotlight on training through a video series. Training has long been the key to Under Armour’s heritage and its DNA and while the word ‘training’ means something different to everyone, at its core is… Continue reading New Under Armour ‘Will Makes Us Family’ Training Campaign Built Around Unity & Commitment
Under Armour’s Steph IQ Live Trivia App Starts Ticking When Curry Hits His First 3-Pointer
Activating around its athlete ambassador partnership with Golden State Warrior Steph Curry and leveraging spiking NBA interest around the play-offs, Under Armour’s new real-time trivia app starts as soon as the super star shooting guard nailed his first 3-pointer. Launched to coincide with the NBA play-offs, the first round of ‘Steph IQ’ tipped off… Continue reading Under Armour’s Steph IQ Live Trivia App Starts Ticking When Curry Hits His First 3-Pointer
Under Armour ‘Will Finds A Way’ Champions Hard Work Via 8 Ambassador Stories To Promote Training Range
Under Armour launched its latest brand campaign, ‘Will Finds A Way’, on 19 April with a focus on championing ‘the hardest worker in the room’ and promoting a new line of training gear. Fronted by endorser Dwayne ‘The Rock’ Johnson and featuring a team of eight brand athlete endorsers, the launch phase of this… Continue reading Under Armour ‘Will Finds A Way’ Champions Hard Work Via 8 Ambassador Stories To Promote Training Range
Under Armour Activates Around Boxing Ambassador A.J. With ‘Your Greatest Opponent Is You’
Mid March saw Under Armour leverage its athlete ambassador alliance with heavyweight boxing champion Anthony Joshua via a campaign that explores mental determination called ‘Your Greatest Opponent Is You’. The campaign, which aims to inspire young athletes through Joshua’s own thirst for success, leverages increased fan attention around Joshua’s ahead of his next heavyweight… Continue reading Under Armour Activates Around Boxing Ambassador A.J. With ‘Your Greatest Opponent Is You’
QB Challenge VR Game On High School Tour To Push AFI’s Sponsorship Of Two All-American Bowl Games
A virtual reality game, called ‘Quarterback Challenge’, is touring US high schools to promote American Family Insurance (AFI)’s sponsorship of two All-American bowl games – the Under Armour All-America game and the US Army All-American Bowl. The bowl game sponsorship focuses on promoting and supporting outstanding players at the high school level and some of the best… Continue reading QB Challenge VR Game On High School Tour To Push AFI’s Sponsorship Of Two All-American Bowl Games
Under Armour Launches ‘We Will’ Initiative That Aims To Unite, Inspire & Change The World
Under Armour has launched a new ‘We Will’ campaign: an evolution of the brand’s signature ‘I Will’ trademark focused on ways sports can unite, inspire and change the world. The brand’s self proclaimed objective behind the initiative is to show how an interest in sports can inspire people to make their communities a better place.… Continue reading Under Armour Launches ‘We Will’ Initiative That Aims To Unite, Inspire & Change The World
Under Armour’s #UnlikeAny Global Digital Celebrates Women Who Are Beyond Compare
The Baltimore-based sportswear brand is rolling out a new female-focused global digital campaign, called ‘Unlike Any’, celebrating the incomparable physical exploits and mental strength of a set of six athlete ambassadors that includes ballerina Misty Copeland, stuntwoman Jessie Graff, world champion sprinter Natasha Hastings, long distance runner and Harlem Run Crew founder Alison Désir, and… Continue reading Under Armour’s #UnlikeAny Global Digital Celebrates Women Who Are Beyond Compare
Under Armour Links With Comic Artist For Animated Andy Murray Superhero Ads Ahead Of Queen’s
Under Armour, Andy Murray’s sportswear sponsor Under Armour, teamed up with graphic artist David Boller superhero’ for a design-led campaign leveraging the start of the Aegon Championships which depicts the world number one tennis star as a sports superhero. Under Armour (Murray’s official sports apparel, footwear and accessories partner) and the Swiss artist (best… Continue reading Under Armour Links With Comic Artist For Animated Andy Murray Superhero Ads Ahead Of Queen’s
Southampton’s Animated ‘Made For Heroes’ Mini-series Launches Multi-Platform Under Armour Kit
Mid June sees Southampton roll out an online cartoon series to spearhead the launch of its new 2017/18 season Under Armour kit. Ahead of the 17 June official unveiling of the new home and away kits, Southampton FC created an animated short series to generate buzz around the launch, create buzz and drive pre-order… Continue reading Southampton’s Animated ‘Made For Heroes’ Mini-series Launches Multi-Platform Under Armour Kit
Murray & Riner’s Under Armour Paris Photo Shoot Shows La Defence Is The Best Form Of Attack
As the French Open got underway, Andy Murray and Teddy Riner took part in a training session atop Paris’ La Grande Arche de La Defense for a photo shoot that formed the core of an Under Armour athlete ambassador activation. Continuing the brand’s ongoing #IWill concept, the world number one tennis player and the… Continue reading Murray & Riner’s Under Armour Paris Photo Shoot Shows La Defence Is The Best Form Of Attack
