This week golf’s latest superstar Jordan Spieth stepped onto an Under Armour private jet and embarked on a victory press tour backed by his apparel partner to celebrate winning the 79th version of Augusta’s annual golf major. .@JordanSpieth wasn't kidding. He's taking his jacket everywhere. #TheMasters pic.twitter.com/UDmwkVESBG — Under Armour Golf (@UAGolf) April 13, 2015… Continue reading Win Tweets, Jet PR & Web Sales: UA Activates Spieth Masters Win
Tag: Under Armour
The Participatory Under Armour MapMy ‘Winter Challenge’
Following Nike’s ‘Choose Your Winter’ and adidas’ #OpenAllWinter comes Under Armour’s ‘Winter Challenge’ – a participatory initiative that also acts as an umbrella platform to promote the brand’s winter ColdGear range. While Nike added a humorous tone to its classic stylish self-motivational approach and adidas’ snapshot sharing strategy, Under Armour teams up with training… Continue reading The Participatory Under Armour MapMy ‘Winter Challenge’
Under Armour Disrupts Via Misty Copeland Led ‘I Will What I Want’
Misty Copeland is a soloist for the American Ballet Company but seemingly her destiny was not to be a ballerina. Yet, according to her and to Under Armour’s new ‘I Will What I Want’ campaign, ‘Will Trumps Fate’. Indeed, the campaign’s spearhead, Copeland-fronted 60-second spot, along with its multi-channel supporting strands, is single-handedly turning… Continue reading Under Armour Disrupts Via Misty Copeland Led ‘I Will What I Want’
Nicholson Inspires Spurs/UA #SeizeGlory Kit Launch Work
Tottenham Hotspur and kit partner Under Armour launched new home and away kits in an initiative revolving around club legend Bill Nicholson. The former player and manager is one of the club’s greatest icons and 2014 marks the 10th anniversary of his death. The initiative, ‘Echo Of Glory’, aims to pay tribute to… Continue reading Nicholson Inspires Spurs/UA #SeizeGlory Kit Launch Work
Under Armour Runs First European Ad Campaign
Welsh International Rugby Union star Jamie Roberts (fresh from his Grand Slam triumph) and mixed martial artist Chloe Bruce face off in the unlikely ‘new battle’ in the first TVC in Under Armour’s first ever pan European marketing campaign. The US sportswear and sports equipment brand is targeting European athletes and consumers from… Continue reading Under Armour Runs First European Ad Campaign
